Lunch Audience in United Kingdom
Lunch has an estimated audience of 9,951,457 people in United Kingdom. 65.2% are female, 34.8% are male, average age 43.5. Top regions: England, South East, Scotland. Top brand affinities: Local food, Eating, Take-out, Foodie, Breakfast.
The average Lunch fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Local food, Eating, Take-out, with strongest over-indexing on Local food (2.19× the country average). Demographically, the Lunch audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Lunch fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.5 |
| Estimated audience size | 9,951,457 |
Audience persona
The typical Lunch fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,534,012 | 0.71× |
| South East | 1,748,893 | 1.31× |
| Scotland | 1,433,201 | 1.6× |
| Yorkshire and the Humber | 1,057,313 | 1.32× |
| South West | 899,359 | 1.1× |
| East of England | 842,969 | 0.93× |
| North West | 591,075 | 0.56× |
| North East | 442,110 | 1.14× |
| West Midlands | 436,885 | 1.02× |
| East Midlands | 434,713 | 0.62× |
| Wales | 367,654 | 0.65× |
| Northern Ireland | 320,289 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.19× | Food & Beverages |
| Eating | 1.52× | Food & Beverages |
| Take-out | 1.69× | Food & Beverages |
| Foodie | 1.59× | Food & Beverages |
| Breakfast | 1.62× | Food & Beverages |
| Dinner | 1.71× | Food & Beverages |
| TopCashBack | 2.08× | Shopping |
| Moneysupermarket.com | 2.26× | Business & Career |
| Vegetarian cuisine | 1.89× | Food & Beverages |
| Gourmet Foods | 2.9× | Food & Beverages |
| Healthy habits | 1.67× | Health |
| Cookbook | 1.6× | Food & Beverages |
| Brunch | 1.73× | Food & Beverages |
| Cooking show | 2.14× | Food & Beverages |
| Sunday Brunch | 2.45× | Kids & Family |
| Plant-based diet | 2.13× | Health |
| Vegan nutrition | 1.97× | Health |
| Fast food restaurants | 1.59× | Food & Beverages |
| Healthy food | 1.98× | Health |
| Fashion show | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Luxury Orientation | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Individualism | JOY | 1.14 |
| Travelling | THRILL | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
See Lunch audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Lunch have in United Kingdom?
Lunch has an estimated audience of 9,951,457 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Lunch fans?
65.2% of Lunch fans are female, 34.8% are male, with an average age of 43.5 years.
Which brands do Lunch fans like most?
Lunch fans show strongest brand affinity for Local food (2.19×), Eating (1.52×), and Take-out (1.69×) over the country average.
Where do Lunch fans live in United Kingdom?
Lunch fans in United Kingdom are most concentrated in England (reach 6,534,012), South East (reach 1,748,893), and Scotland (reach 1,433,201). These three regions account for the largest share of the active audience.
What other brands do Lunch fans also like?
Beyond Lunch itself, the audience over-indexes on Eating (1.52×), Take-out (1.69×), Foodie (1.59×), and Breakfast (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.