A data profile of the people who buy, follow and care about Lunch in United Kingdom — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 9,951,457 people in United Kingdom.
The average Lunch fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Local food, Eating, Take-out, with strongest over-indexing on Local food (2.19× the country average).
Demographically, the Lunch audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lunch fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Lunch profile in United Kingdom.
65.2% are female, 34.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.5 |
| Estimated audience size | 9,951,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Lunch audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.60× | |
| 02 | Yorkshire and the Humber | ~1M | 1.32× | |
| 03 | South East | ~1.5M | 1.30× | |
| 04 | North East | ~400K | 1.13× | |
| 05 | South West | ~900K | 1.10× | |
| 06 | Northern Ireland | ~300K | 1.05× | |
| 07 | West Midlands | ~400K | 1.02× | |
| 08 | East of England | ~800K | 0.93× | |
| 09 | England | ~6.5M | 0.71× | |
| 10 | Wales | ~400K | 0.66× | |
| 11 | East Midlands | ~500K | 0.65× | |
| 12 | North West | ~600K | 0.57× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 2.90× | ||
| 02 | Sunday Brunch | Kids & Family | 2.45× | ||
| 03 | Moneysupermarket.com | Business & Career | 2.26× | ||
| 04 | Local food | Food & Beverages | 2.19× | ||
| 05 | Cooking show | Food & Beverages | 2.14× | ||
| 06 | Plant-based diet | Health | 2.13× | ||
| 07 | TopCashBack | Shopping | 2.08× | ||
| 08 | Healthy food | Health | 1.98× | ||
| 09 | Vegan nutrition | Health | 1.97× | ||
| 10 | Vegetarian cuisine | Food & Beverages | 1.89× | ||
| 11 | Brunch | Food & Beverages | 1.73× | ||
| 12 | Dinner | Food & Beverages | 1.71× | ||
| 13 | Take-out | Food & Beverages | 1.69× | ||
| 14 | Healthy habits | Health | 1.67× | ||
| 15 | Breakfast | Food & Beverages | 1.62× | ||
| 16 | Cookbook | Food & Beverages | 1.60× | ||
| 17 | Foodie | Food & Beverages | 1.59× | ||
| 18 | Fast food restaurants | Food & Beverages | 1.59× | ||
| 19 | Fashion show | Fashion & Accessoires | 1.56× | ||
| 20 | Eating | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.21× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.87× |
Lunch has an estimated audience of 9,951,457 people in United Kingdom, concentrated in England and South East.
65.2% of Lunch fans are female, 34.8% are male, with an average age of 43.5 years.
Lunch fans show strongest brand affinity for Local food (2.19×), Eating (1.52×), and Take-out (1.69×) over the country average.
Lunch fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on Eating (1.52×), Take-out (1.69×), Foodie (1.59×), and Breakfast (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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