A data profile of the people who buy, follow and care about Take-out in United Kingdom — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 12,380,014 people in United Kingdom.
The average Take-out fan in United Kingdom is 43.9 years old, more female, and lives primarily in Wales.
The audience is concentrated in Wales, North West, Scotland.
Top brand affinities include Fish and chips, Indian cuisine, Chinese cuisine, with strongest over-indexing on Fish and chips (1.86× the country average).
Demographically, the Take-out audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Take-out fan in United Kingdom is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Fish and chips.
The key figures that characterise the Take-out profile in United Kingdom.
59.8% are female, 40.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.9 |
| Estimated audience size | 12,380,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Take-out audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
Where the Take-out audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 2.43× | |
| 02 | Northern Ireland | ~600K | 1.54× | |
| 03 | Scotland | ~1.5M | 1.35× | |
| 04 | North West | ~1.5M | 1.24× | |
| 05 | Greater London | ~1.5M | 0.92× | |
| 06 | South West | ~800K | 0.79× | |
| 07 | East Midlands | ~600K | 0.73× | |
| 08 | Yorkshire and the Humber | ~700K | 0.68× | |
| 09 | South East | ~1M | 0.65× | |
| 10 | East of England | ~700K | 0.63× | |
| 11 | North East | ~300K | 0.63× | |
| 12 | West Midlands | ~300K | 0.49× |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chinese restaurant | Food & Beverages | 2.31× | ||
| 02 | Delivery order | Food & Beverages | 2.22× | ||
| 03 | Fish and chips | Food & Beverages | 1.86× | ||
| 04 | Gourmet Foods | Food & Beverages | 1.79× | ||
| 05 | Chick-fil-A | Food & Beverages | 1.71× | ||
| 06 | Pizza delivery | Food & Beverages | 1.68× | ||
| 07 | Sunday Brunch | Kids & Family | 1.66× | ||
| 08 | Chinese cuisine | Food & Beverages | 1.64× | ||
| 09 | Doner kebab | Food & Beverages | 1.64× | ||
| 10 | Sunday roast | Food & Beverages | 1.62× | ||
| 11 | Top Chef | Food & Beverages | 1.61× | ||
| 12 | Thai cuisine | Food & Beverages | 1.60× | ||
| 13 | Indian cuisine | Food & Beverages | 1.59× | ||
| 14 | Kebab | Food & Beverages | 1.57× | ||
| 15 | Home Delivery | Food & Beverages | 1.55× | ||
| 16 | Cheeseburger | Food & Beverages | 1.55× | ||
| 17 | Bread roll | Food & Beverages | 1.55× | ||
| 18 | Cooking show | Food & Beverages | 1.54× | ||
| 19 | Curry | Food & Beverages | 1.52× | ||
| 20 | Ubereats | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.14× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Take-out has an estimated audience of 12,380,014 people in United Kingdom, concentrated in Wales and North West.
59.8% of Take-out fans are female, 40.2% are male, with an average age of 43.9 years.
Take-out fans show strongest brand affinity for Fish and chips (1.86×), Indian cuisine (1.59×), and Chinese cuisine (1.64×) over the country average.
Take-out fans in United Kingdom are most concentrated in Wales (reach ~1.5M), North West (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Take-out itself, the audience over-indexes on Indian cuisine (1.59×), Chinese cuisine (1.64×), Pizza delivery (1.68×), and Delivery order (2.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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