Take-out Audience in United Kingdom
Take-out has an estimated audience of 12,380,014 people in United Kingdom. 59.8% are female, 40.2% are male, average age 43.9. Top regions: Wales, North West, Scotland. Top brand affinities: Fish and chips, Indian cuisine, Chinese cuisine, Pizza delivery, Delivery order.
The average Take-out fan in United Kingdom is 43.9 years old, more female, and lives primarily in Wales. The audience is concentrated in Wales, North West, Scotland. Top brand affinities include Fish and chips, Indian cuisine, Chinese cuisine, with strongest over-indexing on Fish and chips (1.86× the country average). Demographically, the Take-out audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Take-out fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.9 |
| Estimated audience size | 12,380,014 |
Audience persona
The typical Take-out fan in United Kingdom is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Fish and chips.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Wales | 1,845,086 | 2.61× |
| North West | 1,663,087 | 1.26× |
| Scotland | 1,552,489 | 1.39× |
| Greater London | 1,484,359 | 0.92× |
| South East | 1,019,226 | 0.61× |
| South West | 764,489 | 0.75× |
| Northern Ireland | 649,355 | 1.71× |
| East of England | 643,678 | 0.57× |
| Yorkshire and the Humber | 638,853 | 0.64× |
| East Midlands | 576,972 | 0.66× |
| North East | 223,444 | 0.46× |
| West Midlands | 219,106 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fish and chips | 1.86× | Food & Beverages |
| Indian cuisine | 1.59× | Food & Beverages |
| Chinese cuisine | 1.64× | Food & Beverages |
| Pizza delivery | 1.68× | Food & Beverages |
| Delivery order | 2.22× | Food & Beverages |
| Gourmet Foods | 1.79× | Food & Beverages |
| Cooking show | 1.54× | Food & Beverages |
| Home Delivery | 1.55× | Food & Beverages |
| Sunday roast | 1.62× | Food & Beverages |
| Sunday Brunch | 1.66× | Kids & Family |
| Thai cuisine | 1.6× | Food & Beverages |
| Chinese restaurant | 2.31× | Food & Beverages |
| Curry | 1.52× | Food & Beverages |
| Kebab | 1.57× | Food & Beverages |
| Doner kebab | 1.64× | Food & Beverages |
| Ubereats | 1.52× | Food & Beverages |
| Cheeseburger | 1.55× | Food & Beverages |
| Top Chef | 1.61× | Food & Beverages |
| Bread roll | 1.55× | Food & Beverages |
| Menu | 1.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Luxury Orientation | PREMIUM | 1.46 |
| Convenience Orientation | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.32 |
| Travelling | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
See Take-out audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Take-out have in United Kingdom?
Take-out has an estimated audience of 12,380,014 people in United Kingdom, concentrated in Wales and North West.
What is the gender split and age of Take-out fans?
59.8% of Take-out fans are female, 40.2% are male, with an average age of 43.9 years.
Which brands do Take-out fans like most?
Take-out fans show strongest brand affinity for Fish and chips (1.86×), Indian cuisine (1.59×), and Chinese cuisine (1.64×) over the country average.
Where do Take-out fans live in United Kingdom?
Take-out fans in United Kingdom are most concentrated in Wales (reach 1,845,086), North West (reach 1,663,087), and Scotland (reach 1,552,489). These three regions account for the largest share of the active audience.
What other brands do Take-out fans also like?
Beyond Take-out itself, the audience over-indexes on Indian cuisine (1.59×), Chinese cuisine (1.64×), Pizza delivery (1.68×), and Delivery order (2.22×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.