A data profile of the people who buy, follow and care about Indian cuisine in United Kingdom — modelled from more than twelve digital signal sources. Indian cuisine has an estimated audience of 6,140,336 people in United Kingdom.
The average Indian cuisine fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Take-out, Cooking show, Local food, with strongest over-indexing on Take-out (1.62× the country average).
Demographically, the Indian cuisine audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Indian cuisine fan in United Kingdom is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
The key figures that characterise the Indian cuisine profile in United Kingdom.
60.4% are female, 39.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.4 |
| Estimated audience size | 6,140,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Indian cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 13.4% |
| United States | 9.8% |
| Japan | 7.1% |
Where the Indian cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 2.74× | |
| 02 | England | ~4.5M | 1.75× | |
| 03 | West Midlands | ~300K | 1.32× | |
| 04 | North East | ~200K | 0.95× | |
| 05 | Northern Ireland | ~200K | 0.95× | |
| 06 | East of England | ~500K | 0.81× | |
| 07 | Scotland | ~500K | 0.81× | |
| 08 | South East | ~600K | 0.79× | |
| 09 | East Midlands | ~300K | 0.79× | |
| 10 | South West | ~400K | 0.74× | |
| 11 | Wales | ~300K | 0.74× | |
| 12 | North West | ~400K | 0.65× |
The strongest cross-interests of the Indian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking show | Food & Beverages | 3.01× | ||
| 02 | Delivery order | Food & Beverages | 2.69× | ||
| 03 | Sunday Brunch | Kids & Family | 2.27× | ||
| 04 | Thai cuisine | Food & Beverages | 2.21× | ||
| 05 | health | Health | 2.16× | ||
| 06 | Indian subcontinent | Travel & Leisure | 2.08× | ||
| 07 | Chinese cuisine | Food & Beverages | 1.85× | ||
| 08 | Healthy food | Health | 1.85× | ||
| 09 | Street photography | Technology & Electronics | 1.80× | ||
| 10 | Fine-art photography | Technology & Electronics | 1.79× | ||
| 11 | Lace wig | Beauty & Wellness | 1.78× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.71× | ||
| 13 | Mediterranean cuisine | Food & Beverages | 1.67× | ||
| 14 | Take-out | Food & Beverages | 1.62× | ||
| 15 | Fast food restaurants | Food & Beverages | 1.60× | ||
| 16 | Local food | Food & Beverages | 1.59× | ||
| 17 | Health And Beauty | Beauty & Wellness | 1.59× | ||
| 18 | Brunch | Food & Beverages | 1.58× | ||
| 19 | Mounjaro | Health | 1.56× | ||
| 20 | Diners | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Individualism | JOY | 1.13× | |
| Mindfulness | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× |
Indian cuisine has an estimated audience of 6,140,336 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
60.4% of Indian cuisine fans are female, 39.6% are male, with an average age of 44.4 years.
Indian cuisine fans show strongest brand affinity for Take-out (1.62×), Cooking show (3.01×), and Local food (1.59×) over the country average.
Indian cuisine fans in United Kingdom are most concentrated in England (reach ~4.5M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Indian cuisine itself, the audience over-indexes on Cooking show (3.01×), Local food (1.59×), Mounjaro (1.56×), and Chinese cuisine (1.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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