Rascasse Audience Intelligence

Indian cuisine Audience in United States

A data profile of the people who buy, follow and care about Indian cuisine in United States — modelled from more than twelve digital signal sources. Indian cuisine has an estimated audience of 11,817,145 people in United States.

#11among Cuisine in United States#1986among Topic in United States#234in Food & Beverages

The average Indian cuisine fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Online shopping, Beauty, Spanish cuisine, with strongest over-indexing on Online shopping (1.75× the country average).

Demographically, the Indian cuisine audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian cuisine fan in United States is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online shopping.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian cuisine profile in United States.

Audience size
11.8M
in United States
Gender
60.3%♀
39.7% male
Age
39.8
average years
Country rank
#3025
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian cuisine fans

60.3% are female, 39.7% are male, average age 39.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Indian cuisine audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.8
Estimated audience size11,817,145
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Indian cuisine audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Indian cuisine audience comes from United States.

Worldwide audience distribution share by country for Indian cuisine
CountryShare
India13.4%
United States9.8%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K2.96×
02Arizona~500K1.99×
03Florida~1.5M1.79×
04Michigan~500K1.66×
05Ohio~600K1.65×
06Washington~400K1.61×
07Illinois~600K1.56×
08Nevada~200K1.36×
09Virginia~400K1.26×
10North Carolina~400K1.22×
11Hawaii~60K1.22×
12California~1.5M1.19×
13Mississippi~100K1.17×
14Texas~1M1.16×
15New Mexico~70K1.15×
16Missouri~200K1.06×
17Kansas~100K1.04×
18New Jersey~300K1.03×
19Nebraska~60K0.99×
20Georgia~400K0.98×
21Tennessee~200K0.97×
22Pennsylvania~400K0.96×
23Washington, District of Columbia~30K0.94×
24Indiana~200K0.92×
25Colorado~200K0.91×
26Idaho~50K0.91×
27Maryland~200K0.90×
28Louisiana~100K0.89×
29Delaware~30K0.89×
30Connecticut~100K0.88×
31Utah~90K0.85×
32Arkansas~80K0.85×
33New York~600K0.84×
34Maine~40K0.84×
35South Dakota~20K0.84×
36Massachusetts~200K0.82×
37Vermont~20K0.82×
38Alaska~20K0.79×
39North Dakota~20K0.76×
40Rhode Island~30K0.75×
41Wisconsin~100K0.73×
42Kentucky~100K0.73×
43Montana~20K0.73×
44Alabama~100K0.72×
45Oklahoma~90K0.72×
46South Carolina~100K0.71×
47Iowa~70K0.71×
48New Hampshire~30K0.71×
49Minnesota~100K0.68×
50West Virginia~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Indian cuisine, United States
0.66×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages6.39×
02Spanish cuisineFood & Beverages5.24×
03Greek cuisineFood & Beverages4.99×
04German cuisineFood & Beverages4.20×
05Latin American cuisineFood & Beverages3.68×
06Chinese cuisineFood & Beverages3.26×
07Hair ExtensionsBeauty & Wellness3.00×
08Long hairBeauty & Wellness2.89×
09Fast food restaurantsFood & Beverages2.45×
10LivemusicMusic & Radio2.44×
11Local foodFood & Beverages2.28×
12In-N-Out BurgerFood & Beverages2.20×
13Charity and causesBusiness & Career2.02×
14NBA playoffsSports2.01×
15FIFA World CupSports1.76×
16VeganismFood & Beverages1.76×
17Online shoppingShopping1.75×
18BeautyBeauty & Wellness1.75×
19Macy'sShopping1.72×
20Organic foodFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian cuisine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.41×
Design AffinityPREMIUM1.39×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian cuisine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.57×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian cuisine have in United States?

Indian cuisine has an estimated audience of 11,817,145 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Indian cuisine fans?

60.3% of Indian cuisine fans are female, 39.7% are male, with an average age of 39.8 years.

03

Which brands do Indian cuisine fans like most?

Indian cuisine fans show strongest brand affinity for Online shopping (1.75×), Beauty (1.75×), and Spanish cuisine (5.24×) over the country average.

04

Where do Indian cuisine fans live in United States?

Indian cuisine fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Indian cuisine fans also like?

Beyond Indian cuisine itself, the audience over-indexes on Beauty (1.75×), Spanish cuisine (5.24×), FIFA World Cup (1.76×), and Hair Extensions (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Indian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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