Indian cuisine Audience in United States

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Indian cuisine has an estimated audience of 11,817,145 people in United States. 60.3% are female, 39.7% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Online shopping, Beauty, Spanish cuisine, Hair Extensions, Middle Eastern cuisine.

The average Indian cuisine fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Online shopping, Beauty, Spanish cuisine, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Indian cuisine audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Indian cuisine fans

Demographic split for Indian cuisine audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.8
Estimated audience size11,817,145

Audience persona

The typical Indian cuisine fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Indian cuisine in United States
RegionReachAffinity
California1,694,9381.3×
Florida1,380,6701.73×
Texas1,324,7211.3×
Illinois689,0811.75×
Ohio651,6491.79×
New York599,8820.91×
Michigan584,6121.89×
North Carolina498,5181.4×
Pennsylvania417,9731.05×
Arizona413,5271.71×
Virginia405,9561.41×
Washington403,1611.7×
Georgia399,0571.1×
Oregon383,4812.83×
New Jersey336,6031.12×
Tennessee248,9661.05×
Missouri221,0761.16×
Indiana203,5620.94×
Massachusetts200,3880.86×
Maryland181,9030.9×
Colorado168,2860.9×
Nevada156,8631.37×
Louisiana140,3740.92×
Wisconsin119,4490.67×
South Carolina114,9940.65×
Minnesota112,9000.67×
Alabama106,8060.65×
Connecticut99,7050.84×
Kentucky98,8380.67×
Kansas93,5881×
Mississippi88,1380.91×
Oklahoma84,9240.65×
Utah84,8870.8×
Arkansas74,3970.76×
Hawaii66,9861.32×
Nebraska60,9021.03×
Iowa59,0330.61×
New Mexico58,5820.99×
Idaho53,3770.9×
Maine34,6060.82×
Washington, District of Columbia34,2840.97×
Delaware27,6180.85×
New Hampshire22,9730.49×
Rhode Island21,6420.58×
West Virginia21,5340.39×
South Dakota18,4900.68×
Wyoming11,5520.66×
North Dakota9,4750.39×
Alaska9,0480.36×
Montana8,8730.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian cuisine audience
BrandAffinityCategory
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Spanish cuisine5.24×Food & Beverages
Hair Extensions3×Beauty & Wellness
Middle Eastern cuisine6.39×Food & Beverages
In-N-Out Burger2.2×Food & Beverages
Livemusic2.44×Music & Radio
Chinese cuisine3.26×Food & Beverages
Local food2.28×Food & Beverages
German cuisine4.2×Food & Beverages
Long hair2.89×Beauty & Wellness
FIFA World Cup1.76×Sports
Veganism1.76×Food & Beverages
Latin American cuisine3.68×Food & Beverages
Macy's1.72×Shopping
Fast food restaurants2.45×Food & Beverages
Charity and causes2.02×Business & Career
Greek cuisine4.99×Food & Beverages
Organic food1.64×Food & Beverages
Vietnamese cuisine4.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian cuisine audience
TraitClusterScore
Design AffinityPREMIUM1.67
TravellingTHRILL1.64
Urban LifestyleOPEN1.55
IndulgenceJOY1.54
Healthy LifestyleBALANCE1.53
SustainabilityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Indian cuisine
CountryShare
India13.4%
United States9.8%
Japan7.1%

See Indian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Indian cuisine have in United States?

Indian cuisine has an estimated audience of 11,817,145 people in United States, concentrated in California and Florida.

What is the gender split and age of Indian cuisine fans?

60.3% of Indian cuisine fans are female, 39.7% are male, with an average age of 39.8 years.

Which brands do Indian cuisine fans like most?

Indian cuisine fans show strongest brand affinity for Online shopping (1.75×), Beauty (1.75×), and Spanish cuisine (5.24×) over the country average.

Where do Indian cuisine fans live in United States?

Indian cuisine fans in United States are most concentrated in California (reach 1,694,938), Florida (reach 1,380,670), and Texas (reach 1,324,721). These three regions account for the largest share of the active audience.

What other brands do Indian cuisine fans also like?

Beyond Indian cuisine itself, the audience over-indexes on Beauty (1.75×), Spanish cuisine (5.24×), Hair Extensions (3×), and Middle Eastern cuisine (6.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.