A data profile of the people who buy, follow and care about Indian cuisine in Italy — modelled from more than twelve digital signal sources. Indian cuisine has an estimated audience of 4,151,358 people in Italy.
The average Indian cuisine fan in Italy is 44.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cooking show, Local food, Foodservice, with strongest over-indexing on Cooking show (2.64× the country average).
Demographically, the Indian cuisine audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Indian cuisine fan in Italy is more female, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Cooking show.
The key figures that characterise the Indian cuisine profile in Italy.
57.3% are female, 42.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 4,151,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Indian cuisine audience comes from Italy.
| Country | Share |
|---|---|
| India | 13.4% |
| United States | 9.8% |
| Japan | 7.1% |
Where the Indian cuisine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~80K | 1.06× | |
| 02 | Friuli-Venezia Giulia | ~80K | 1.04× | |
| 03 | Umbria | ~70K | 1.04× | |
| 04 | Basilicata | ~40K | 1.03× | |
| 05 | Molise | ~20K | 1.03× | |
| 06 | Liguria | ~100K | 1.02× | |
| 07 | Calabria | ~100K | 1.01× | |
| 08 | Abruzzo | ~90K | 1.01× | |
| 09 | Tuscany | ~300K | 1.00× | |
| 10 | Marche | ~100K | 1.00× | |
| 11 | Sardinia | ~100K | 0.99× | |
| 12 | Piedmont | ~300K | 0.97× | |
| 13 | Puglia | ~300K | 0.97× | |
| 14 | Sicilia | ~300K | 0.96× | |
| 15 | Veneto | ~300K | 0.96× | |
| 16 | Campania | ~400K | 0.95× | |
| 17 | Emilia-Romagna | ~300K | 0.95× | |
| 18 | Lazio | ~500K | 0.93× | |
| 19 | Lombardy | ~600K | 0.89× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Indian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 2.94× | ||
| 02 | Cooking show | Food & Beverages | 2.64× | ||
| 03 | Vietnamese cuisine | Food & Beverages | 2.60× | ||
| 04 | Brunch | Food & Beverages | 2.39× | ||
| 05 | Foodservice | Food & Beverages | 2.20× | ||
| 06 | Summer vacation | Travel & Leisure | 2.09× | ||
| 07 | Dinner | Food & Beverages | 2.01× | ||
| 08 | Drinking | Food & Beverages | 2.00× | ||
| 09 | Fast food restaurants | Food & Beverages | 2.00× | ||
| 10 | Local food | Food & Beverages | 1.94× | ||
| 11 | Breakfast | Food & Beverages | 1.93× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.93× | ||
| 13 | Foodie | Food & Beverages | 1.90× | ||
| 14 | Lunch | Food & Beverages | 1.89× | ||
| 15 | Street food | Food & Beverages | 1.83× | ||
| 16 | Diners | Food & Beverages | 1.82× | ||
| 17 | Gourmet Foods | Food & Beverages | 1.79× | ||
| 18 | Travel Adventures | Travel & Leisure | 1.71× | ||
| 19 | Mediterranean cuisine | Food & Beverages | 1.67× | ||
| 20 | Fashion show | Fashion & Accessoires | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Indulgence | JOY | 1.40× | |
| Travelling | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× |
Indian cuisine has an estimated audience of 4,151,358 people in Italy, concentrated in Lombardy and Lazio.
57.3% of Indian cuisine fans are female, 42.7% are male, with an average age of 44.5 years.
Indian cuisine fans show strongest brand affinity for Cooking show (2.64×), Local food (1.94×), and Foodservice (2.2×) over the country average.
Indian cuisine fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Indian cuisine itself, the audience over-indexes on Local food (1.94×), Foodservice (2.2×), Dinner (2.01×), and Lunch (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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