A data profile of the people who buy, follow and care about Fast food restaurants in Italy — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 6,679,816 people in Italy.
The average Fast food restaurants fan in Italy is 43.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Local food, Foodservice, Dinner, with strongest over-indexing on Local food (2.89× the country average).
Demographically, the Fast food restaurants audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fast food restaurants fan in Italy is balanced, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Fast food restaurants profile in Italy.
54.4% are female, 45.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.8 |
| Estimated audience size | 6,679,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fast food restaurants audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
Where the Fast food restaurants audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.83× | |
| 02 | Veneto | ~900K | 1.78× | |
| 03 | Tuscany | ~600K | 1.40× | |
| 04 | Emilia-Romagna | ~700K | 1.30× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.27× | |
| 06 | Lazio | ~1M | 1.25× | |
| 07 | Lombardy | ~1.5M | 1.19× | |
| 08 | Piedmont | ~600K | 1.12× | |
| 09 | Liguria | ~200K | 1.09× | |
| 10 | Aosta Valley | ~20K | 1.08× | |
| 11 | Sardinia | ~200K | 1.03× | |
| 12 | Umbria | ~100K | 0.94× | |
| 13 | Molise | ~30K | 0.86× | |
| 14 | Marche | ~100K | 0.81× | |
| 15 | Basilicata | ~50K | 0.80× | |
| 16 | Sicilia | ~400K | 0.72× | |
| 17 | Abruzzo | ~100K | 0.72× | |
| 18 | Puglia | ~300K | 0.70× | |
| 19 | Calabria | ~100K | 0.63× | |
| 20 | Campania | ~400K | 0.56× |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 3.41× | ||
| 02 | Foodservice | Food & Beverages | 3.30× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.16× | ||
| 04 | Dinner | Food & Beverages | 2.92× | ||
| 05 | Local food | Food & Beverages | 2.89× | ||
| 06 | Gourmet Foods | Food & Beverages | 2.88× | ||
| 07 | Diners | Food & Beverages | 2.56× | ||
| 08 | Lunch | Food & Beverages | 2.52× | ||
| 09 | Foodie | Food & Beverages | 2.42× | ||
| 10 | Cooking show | Food & Beverages | 2.38× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 2.21× | ||
| 12 | Mediterranean cuisine | Food & Beverages | 2.10× | ||
| 13 | Take-out | Food & Beverages | 2.08× | ||
| 14 | Healthy diet | Health | 1.92× | ||
| 15 | Organic food | Food & Beverages | 1.84× | ||
| 16 | Meat | Food & Beverages | 1.76× | ||
| 17 | Fast food | Food & Beverages | 1.69× | ||
| 18 | Eating | Food & Beverages | 1.67× | ||
| 19 | Recipes | Food & Beverages | 1.58× | ||
| 20 | Italian cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Luxury Orientation | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.80× |
Fast food restaurants has an estimated audience of 6,679,816 people in Italy, concentrated in Lombardy and Lazio.
54.4% of Fast food restaurants fans are female, 45.6% are male, with an average age of 43.8 years.
Fast food restaurants fans show strongest brand affinity for Local food (2.89×), Foodservice (3.3×), and Dinner (2.92×) over the country average.
Fast food restaurants fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Veneto (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fast food restaurants itself, the audience over-indexes on Foodservice (3.3×), Dinner (2.92×), Lunch (2.52×), and Diners (2.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.