Rascasse Audience Intelligence

Fast food restaurants Audience in Brazil

A data profile of the people who buy, follow and care about Fast food restaurants in Brazil — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 8,811,230 people in Brazil.

#22among Touchpoint in Brazil#53in Food & Beverages

The average Fast food restaurants fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in Brazil.

Audience size
8.8M
in Brazil
Gender
63.2%♀
36.8% male
Age
41.2
average years
Country rank
#673
Touchpoint in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

63.2% are female, 36.8% are male, average age 41.2.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Fast food restaurants audience in Brazil
MetricValue
Female63.2%
Male36.8%
Average age41.2
Estimated audience size8,811,230
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Fast food restaurants audience in Brazil
Age bracketShare%
16-1912%
20-2922%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Fast food restaurants audience comes from Brazil.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~1.5M1.95×
02São Paulo~3.5M1.58×
03Federal District~200K1.55×
04Goiás~500K1.51×
05Santa Catarina~600K1.45×
06Paraná~600K1.17×
07Mato Grosso~200K1.11×
08Minas Gerais~1M1.10×
09Pernambuco~400K1.07×
10Acre~30K1.02×
11Roraima~30K1.01×
12Amapá~30K1.00×
13Mato Grosso do Sul~100K0.96×
14Tocantins~60K0.96×
15Espírito Santo~200K0.94×
16Sergipe~90K0.94×
17Rondônia~70K0.94×
18Paraíba~200K0.92×
19Amazonas~100K0.92×
20Rio Grande do Norte~100K0.92×
21Alagoas~100K0.92×
22Piauí~100K0.92×
23Rio Grande do Sul~500K0.88×
24Ceará~300K0.88×
25Maranhão~200K0.86×
26Pará~200K0.85×
27Bahia~500K0.78×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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