Supermarket Audience in Brazil
Supermarket has an estimated audience of 17,195,585 people in Brazil. 64.2% are female, 35.8% are male, average age 42.7. Top regions: Rio de Janeiro, São Paulo, Minas Gerais.
The average Supermarket fan in Brazil is 42.7 years old, more female, and lives primarily in Rio de Janeiro. The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais. Demographically, the Supermarket audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Shopping · Type: Touchpoint
Demographics of Supermarket fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.7 |
| Estimated audience size | 17,195,585 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio de Janeiro | 12,896,689 | 19.75× |
| São Paulo | 2,113,432 | 0.47× |
| Minas Gerais | 468,082 | 0.26× |
| Bahia | 449,520 | 0.4× |
| Santa Catarina | 377,678 | 0.48× |
| Paraná | 353,463 | 0.34× |
| Rio Grande do Sul | 246,180 | 0.24× |
| Pernambuco | 203,281 | 0.26× |
| Ceará | 201,077 | 0.27× |
| Federal District | 157,061 | 0.55× |
| Pará | 143,233 | 0.26× |
| Goiás | 130,658 | 0.2× |
| Espírito Santo | 118,395 | 0.33× |
| Amazonas | 109,476 | 0.37× |
| Maranhão | 105,031 | 0.24× |
| Alagoas | 95,878 | 0.38× |
| Rio Grande do Norte | 83,445 | 0.29× |
| Paraíba | 80,988 | 0.23× |
| Mato Grosso do Sul | 62,586 | 0.25× |
| Mato Grosso | 44,502 | 0.14× |
| Piauí | 32,694 | 0.14× |
| Sergipe | 30,148 | 0.17× |
| Roraima | 18,425 | 0.38× |
| Rondônia | 18,115 | 0.13× |
| Tocantins | 14,557 | 0.13× |
| Amapá | 11,955 | 0.2× |
| Acre | 9,424 | 0.16× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.99 |
| Creativity | OPEN | 1.82 |
| Price Sensitivity | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.52 |
| Spirituality | BALANCE | 1.48 |
| Healthy Lifestyle | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
See Supermarket audiences in other countries
More Shopping audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Spas (14,986,163)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.