A data profile of the people who buy, follow and care about Supermarket in Mexico — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 4,111,556 people in Mexico.
Supermarket has an estimated audience of 4,111,556 people in Mexico. 57.6% are female, 42.4% are male, average age 36.8. Top brand affinities: Costco, Farmacias Similares, Bodega Aurrerá, Chedraui, Soriana.
Top brand affinities include Costco, Farmacias Similares, Bodega Aurrerá, with strongest over-indexing on Costco (1.82× the country average).
Demographically, the Supermarket audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Supermarket fan in Mexico is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Costco.
The key figures that characterise the Supermarket profile in Mexico.
57.6% are female, 42.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 36.8 |
| Estimated audience size | 4,111,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Supermarket audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.07× | ||
| 02 | Comercial Mexicana | Shopping | 2.69× | ||
| 03 | Kitchen utensil | Home & Garden | 2.16× | ||
| 04 | Kitchenware | Home & Garden | 1.94× | ||
| 05 | Grocery store | Food & Beverages | 1.89× | ||
| 06 | Farmacias Similares | Shopping | 1.85× | ||
| 07 | Costco | Shopping | 1.82× | ||
| 08 | Dessert wine | Food & Beverages | 1.82× | ||
| 09 | Sam's Club | Shopping | 1.68× | ||
| 10 | Bodega Aurrerá | Food & Beverages | 1.62× | ||
| 11 | Chedraui | Shopping | 1.62× | ||
| 12 | Home Appliances | Home & Garden | 1.61× | ||
| 13 | Price Shoes | Shopping | 1.61× | ||
| 14 | Aurrerá | Shopping | 1.57× | ||
| 15 | Child care | Kids & Family | 1.56× | ||
| 16 | Soriana | Shopping | 1.55× | ||
| 17 | Dish (food) | Food & Beverages | 1.53× | ||
| 18 | Liqueur | Food & Beverages | 1.53× | ||
| 19 | Cookbook | Food & Beverages | 1.51× | ||
| 20 | Household | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.21× | |
| DIY Mentality | THRILL | 1.20× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.79× | |
| Career Orientation | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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