Costco Target Market in Mexico
Costco has an estimated audience of 6,960,758 people in Mexico. 60.1% are female, 39.9% are male, average age 37.9. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Soriana, Chedraui, Sam's Club, 7-Eleven, Vianney.
The average Costco fan in Mexico is 37.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Soriana, Chedraui, Sam's Club, with strongest over-indexing on Soriana (1.64× the country average). Demographically, the Costco audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Costco
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 37.9 |
| Estimated audience size | 6,960,758 |
Audience persona
The typical Costco fan in Mexico is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Soriana.
Costco customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 1.63× |
| Jalisco | ~800K | 1.48× |
| Nuevo Leon | ~600K | 1.47× |
| Baja California | ~500K | 1.88× |
| Guanajuato | ~500K | 1.58× |
| Veracruz (state) | ~500K | 1.24× |
| Puebla | ~400K | 1.14× |
| Chihuahua | ~300K | 1.29× |
| Michoacan de Ocampo | ~300K | 1.25× |
| Coahuila de Zaragoza | ~200K | 1.01× |
| Yucatan | ~200K | 1.43× |
| Sinaloa | ~200K | 1.02× |
| Morelos | ~200K | 1.35× |
| Aguascalientes | ~100K | 1.67× |
| Baja California Sur | ~90K | 1.58× |
| Hidalgo | ~80K | 0.47× |
| Guerrero | ~60K | 0.35× |
| Nayarit | ~50K | 0.81× |
| Chiapas | ~50K | 0.22× |
| Oaxaca | ~40K | 0.22× |
| Zacatecas | ~40K | 0.42× |
| Durango | ~40K | 0.37× |
| Tlaxcala | ~30K | 0.43× |
| Campeche | ~20K | 0.39× |
| Colima | ~20K | 0.36× |
Top brand affinities of the Costco audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soriana | 1.64× | Shopping |
| Chedraui | 1.58× | Shopping |
| Sam's Club | 1.85× | Shopping |
| 7-Eleven | 1.56× | Shopping |
| Vianney | 1.57× | Music & Radio |
| Comercial Mexicana | 1.79× | Shopping |
| Pantene | 1.76× | Beauty & Wellness |
| Tupperware | 1.56× | Home & Garden |
| Detergent | 1.55× | Home & Garden |
| WC (rapper) | 1.67× | Music & Radio |
| KidZania | 1.74× | Kids & Family |
| The Home Depot | 1.59× | Shopping |
| Firefox | 1.57× | Internet & Social Media |
| Frozen (2010 American film) | 1.53× | Movies & TV |
| Chico's (clothing retailer) | 1.64× | Fashion & Accessoires |
| Marshalls | 1.66× | Fashion & Accessoires |
| Gas Natural | 1.91× | Cars & Mobility |
| Laundry detergent | 1.57× | Home & Garden |
| Yoplait | 1.71× | Food & Beverages |
| Play-Doh | 1.5× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
| Quality Awareness | PREMIUM | 1.09 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 7.9% |
| Canada | 5.7% |
See Costco audiences in other countries
More Supermarket audiences in Mexico
- Walmart (8,925,599)
- Chedraui (7,123,185)
- Soriana (7,061,093)
- Aurrerá (4,112,573)
- Woolworths (1,050,980)
Frequently asked questions
Who is Costco's target market in Mexico?
Costco's target market in Mexico covers an estimated 6,960,758 people, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Costco customers?
60.1% of the Costco audience are female, 39.9% are male, with an average age of 37.9 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Soriana (1.64×), Chedraui (1.58×), and Sam's Club (1.85×) over the country average.
Where do Costco fans live in Mexico?
Costco fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~800K), and Nuevo Leon (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Chedraui (1.58×), Sam's Club (1.85×), 7-Eleven (1.56×), and Vianney (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.