Costco Audience in Mexico
Costco has an estimated audience of 6,960,758 people in Mexico. 60.1% are female, 39.9% are male, average age 37.9. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Soriana, Chedraui, Sam's Club, 7-Eleven, Vianney.
The average Costco fan in Mexico is 37.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Soriana, Chedraui, Sam's Club, with strongest over-indexing on Soriana (1.64× the country average). Demographically, the Costco audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Costco fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 37.9 |
| Estimated audience size | 6,960,758 |
Audience persona
The typical Costco fan in Mexico is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Soriana.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,562,020 | 1.63× |
| Jalisco | 761,942 | 1.48× |
| Nuevo Leon | 613,657 | 1.47× |
| Baja California | 545,017 | 1.88× |
| Guanajuato | 519,274 | 1.58× |
| Veracruz (state) | 506,431 | 1.24× |
| Puebla | 422,839 | 1.14× |
| Chihuahua | 310,131 | 1.29× |
| Michoacan de Ocampo | 300,757 | 1.25× |
| Coahuila de Zaragoza | 211,199 | 1.01× |
| Yucatan | 207,037 | 1.43× |
| Sinaloa | 188,104 | 1.02× |
| Morelos | 162,502 | 1.35× |
| Aguascalientes | 147,487 | 1.67× |
| Baja California Sur | 88,161 | 1.59× |
| Hidalgo | 78,637 | 0.47× |
| Guerrero | 60,985 | 0.35× |
| Nayarit | 54,228 | 0.81× |
| Chiapas | 44,065 | 0.21× |
| Oaxaca | 40,463 | 0.21× |
| Zacatecas | 36,459 | 0.41× |
| Durango | 35,389 | 0.37× |
| Tlaxcala | 34,098 | 0.43× |
| Campeche | 20,164 | 0.38× |
| Colima | 15,412 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soriana | 1.64× | Shopping |
| Chedraui | 1.58× | Shopping |
| Sam's Club | 1.85× | Shopping |
| 7-Eleven | 1.56× | Shopping |
| Vianney | 1.57× | Music & Radio |
| Comercial Mexicana | 1.79× | Shopping |
| Pantene | 1.76× | Beauty & Wellness |
| Tupperware | 1.56× | Home & Garden |
| Detergent | 1.55× | Home & Garden |
| WC (rapper) | 1.67× | Music & Radio |
| KidZania | 1.74× | Kids & Family |
| The Home Depot | 1.59× | Shopping |
| Firefox | 1.57× | Internet & Social Media |
| Frozen (2010 American film) | 1.53× | Movies & TV |
| Chico's (clothing retailer) | 1.64× | Fashion & Accessoires |
| Marshalls | 1.66× | Fashion & Accessoires |
| Gas Natural | 1.91× | Cars & Mobility |
| Laundry detergent | 1.57× | Home & Garden |
| Yoplait | 1.71× | Food & Beverages |
| Play-Doh | 1.5× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.16 |
| Travelling | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| United Kingdom | 8.0% |
| Canada | 5.8% |
See Costco audiences in other countries
More Supermarket audiences in Mexico
- Walmart (8,925,599)
- Chedraui (7,123,185)
- Soriana (7,061,093)
- Aurrerá (4,112,573)
- Woolworths (1,050,980)
Frequently asked questions
How many fans does Costco have in Mexico?
Costco has an estimated audience of 6,960,758 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Costco fans?
60.1% of Costco fans are female, 39.9% are male, with an average age of 37.9 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Soriana (1.64×), Chedraui (1.58×), and Sam's Club (1.85×) over the country average.
Where do Costco fans live in Mexico?
Costco fans in Mexico are most concentrated in State of Mexico (reach 1,562,020), Jalisco (reach 761,942), and Nuevo Leon (reach 613,657). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Chedraui (1.58×), Sam's Club (1.85×), 7-Eleven (1.56×), and Vianney (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.