A data profile of the people who buy, follow and care about Farmacias Similares in Mexico — modelled from more than twelve digital signal sources. Farmacias Similares has an estimated audience of 6,086,456 people in Mexico.
The average Farmacias Similares fan in Mexico is 41.1 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (151.72× the country average).
Demographically, the Farmacias Similares audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Farmacias Similares fan in Mexico is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Farmacias Similares profile in Mexico.
60.3% are female, 39.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.1 |
| Estimated audience size | 6,086,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Farmacias Similares audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 93.9% |
| United States | 2.1% |
| Brazil | 0.9% |
Where the Farmacias Similares audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quintana Roo | ~200K | 1.85× | |
| 02 | Tamaulipas | ~300K | 1.60× | |
| 03 | State of Mexico | ~1M | 1.39× | |
| 04 | Chihuahua | ~300K | 1.23× | |
| 05 | Puebla | ~400K | 1.20× | |
| 06 | Nuevo Leon | ~400K | 1.18× | |
| 07 | Veracruz (state) | ~400K | 1.17× | |
| 08 | Yucatan | ~100K | 1.16× | |
| 09 | Distrito Federal | ~800K | 1.05× | |
| 10 | Chiapas | ~200K | 1.05× | |
| 11 | Jalisco | ~500K | 1.01× | |
| 12 | Morelos | ~100K | 1.01× | |
| 13 | Guanajuato | ~300K | 0.98× | |
| 14 | Coahuila de Zaragoza | ~200K | 0.96× | |
| 15 | Durango | ~80K | 0.93× | |
| 16 | Aguascalientes | ~70K | 0.91× | |
| 17 | Baja California Sur | ~40K | 0.88× | |
| 18 | Michoacan de Ocampo | ~200K | 0.84× | |
| 19 | Baja California | ~200K | 0.82× | |
| 20 | Guerrero | ~100K | 0.78× | |
| 21 | Campeche | ~40K | 0.77× | |
| 22 | Zacatecas | ~60K | 0.74× | |
| 23 | Nayarit | ~40K | 0.71× | |
| 24 | Colima | ~30K | 0.67× | |
| 25 | Hidalgo | ~90K | 0.59× | |
| 26 | Tlaxcala | ~40K | 0.57× |
The strongest cross-interests of the Farmacias Similares audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 316.39× | ||
| 02 | Daily Horoscope | Internet & Social Media | 277.88× | ||
| 03 | Shopping and fashion | Shopping | 151.72× | ||
| 04 | Game consoles | Technology & Electronics | 86.21× | ||
| 05 | Catholic Church | Politics & Society | 79.31× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 76.70× | ||
| 07 | Valentine's Day | Kids & Family | 64.98× | ||
| 08 | Sarcasm | Politics & Society | 44.83× | ||
| 09 | Travel agency | Travel & Leisure | 44.83× | ||
| 10 | El País | News | 41.38× | ||
| 11 | Pilsner | Food & Beverages | 41.38× | ||
| 12 | Mobile game | Games | 37.59× | ||
| 13 | Banana | Food & Beverages | 34.48× | ||
| 14 | Broadcasting of sports events | Movies & TV | 34.48× | ||
| 15 | Multi-level marketing | Business & Career | 34.07× | ||
| 16 | Dentistry | Business & Career | 32.75× | ||
| 17 | Sexology | Kids & Family | 24.93× | ||
| 18 | Breastfeeding | Kids & Family | 23.20× | ||
| 19 | Avocado | Food & Beverages | 20.69× | ||
| 20 | Freeware | Technology & Electronics | 19.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 16.82× | |
| Travelling | THRILL | 12.24× | |
| Urban Lifestyle | OPEN | 2.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.82× |
Farmacias Similares's target market in Mexico covers an estimated 6,086,456 people, concentrated in State of Mexico and Distrito Federal.
60.3% of the Farmacias Similares audience are female, 39.7% are male, with an average age of 41.1 years.
Farmacias Similares fans show strongest brand affinity for Shopping and fashion (151.72×), Costa Rica (316.39×), and Game consoles (86.21×) over the country average.
Farmacias Similares fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Farmacias Similares itself, the audience over-indexes on Costa Rica (316.39×), Game consoles (86.21×), Catholic Church (79.31×), and Sarcasm (44.83×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Farmacias Similares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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