Rascasse Audience Intelligence

Farmacias Similares Target Market in Mexico

A data profile of the people who buy, follow and care about Farmacias Similares in Mexico — modelled from more than twelve digital signal sources. Farmacias Similares has an estimated audience of 6,086,456 people in Mexico.

The average Farmacias Similares fan in Mexico is 41.1 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (151.72× the country average).

Demographically, the Farmacias Similares audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Farmacias Similares fan in Mexico is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmacias Similares profile in Mexico.

Audience size
6.1M
in Mexico
Gender
60.3%
39.7% male
Age
41.1
average years
Country rank
#371
Brand in Mexico
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Farmacias Similares

60.3% are female, 39.7% are male, average age 41.1.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Farmacias Similares audience in Mexico
MetricValue
Female60.3%
Male39.7%
Average age41.1
Estimated audience size6,086,456
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Farmacias Similares audience in Mexico
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4924%
50+24%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Farmacias Similares audience comes from Mexico.

Worldwide audience distribution share by country for Farmacias Similares
CountryShare
Mexico93.9%
United States2.1%
Brazil0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmacias Similares audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Farmacias Similares customers by region in Mexico
#RegionReachAffinity×
01Quintana Roo~200K1.85×
02Tamaulipas~300K1.60×
03State of Mexico~1M1.39×
04Chihuahua~300K1.23×
05Puebla~400K1.20×
06Nuevo Leon~400K1.18×
07Veracruz (state)~400K1.17×
08Yucatan~100K1.16×
09Distrito Federal~800K1.05×
10Chiapas~200K1.05×
11Jalisco~500K1.01×
12Morelos~100K1.01×
13Guanajuato~300K0.98×
14Coahuila de Zaragoza~200K0.96×
15Durango~80K0.93×
16Aguascalientes~70K0.91×
17Baja California Sur~40K0.88×
18Michoacan de Ocampo~200K0.84×
19Baja California~200K0.82×
20Guerrero~100K0.78×
21Campeche~40K0.77×
22Zacatecas~60K0.74×
23Nayarit~40K0.71×
24Colima~30K0.67×
25Hidalgo~90K0.59×
26Tlaxcala~40K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmacias Similares audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmacias Similares audience
#·InterestCategoryAffinity×
01Costa RicaTravel & Leisure316.39×
02Daily HoroscopeInternet & Social Media277.88×
03Shopping and fashionShopping151.72×
04Game consolesTechnology & Electronics86.21×
05Catholic ChurchPolitics & Society79.31×
06Exfoliation (cosmetology)Beauty & Wellness76.70×
07Valentine's DayKids & Family64.98×
08SarcasmPolitics & Society44.83×
09Travel agencyTravel & Leisure44.83×
10El PaísNews41.38×
11PilsnerFood & Beverages41.38×
12Mobile gameGames37.59×
13BananaFood & Beverages34.48×
14Broadcasting of sports eventsMovies & TV34.48×
15Multi-level marketingBusiness & Career34.07×
16DentistryBusiness & Career32.75×
17SexologyKids & Family24.93×
18BreastfeedingKids & Family23.20×
19AvocadoFood & Beverages20.69×
20FreewareTechnology & Electronics19.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmacias Similares audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Farmacias Similares audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE16.82×
TravellingTHRILL12.24×
Urban LifestyleOPEN2.65×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Farmacias Similares audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.78×
Early Adopter MentalityPOWER0.82×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Farmacias Similares's target market in Mexico?

Farmacias Similares's target market in Mexico covers an estimated 6,086,456 people, concentrated in State of Mexico and Distrito Federal.

02

What is the gender split and age of Farmacias Similares customers?

60.3% of the Farmacias Similares audience are female, 39.7% are male, with an average age of 41.1 years.

03

Which brands do Farmacias Similares fans like most?

Farmacias Similares fans show strongest brand affinity for Shopping and fashion (151.72×), Costa Rica (316.39×), and Game consoles (86.21×) over the country average.

04

Where do Farmacias Similares fans live in Mexico?

Farmacias Similares fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Farmacias Similares fans also like?

Beyond Farmacias Similares itself, the audience over-indexes on Costa Rica (316.39×), Game consoles (86.21×), Catholic Church (79.31×), and Sarcasm (44.83×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Farmacias Similares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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