Farmacias Similares Target Market in Mexico

Farmacias Similares has an estimated audience of 6,086,456 people in Mexico. 60.3% are female, 39.7% are male, average age 41.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

The average Farmacias Similares fan in Mexico is 41.1 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (151.72× the country average). Demographically, the Farmacias Similares audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Customer demographics of Farmacias Similares

Demographic split for Farmacias Similares audience in Mexico
MetricValue
Female60.3%
Male39.7%
Average age41.1
Estimated audience size6,086,456

Audience persona

The typical Farmacias Similares fan in Mexico is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Farmacias Similares customers by region in Mexico

Top regions ranked by reach for Farmacias Similares in Mexico
RegionReachAffinity
State of Mexico~1M1.39×
Distrito Federal~800K1.05×
Jalisco~500K1.01×
Nuevo Leon~400K1.18×
Veracruz (state)~400K1.17×
Puebla~400K1.2×
Tamaulipas~300K1.6×
Guanajuato~300K0.98×
Chihuahua~300K1.23×
Quintana Roo~200K1.85×
Baja California~200K0.82×
Chiapas~200K1.05×
Michoacan de Ocampo~200K0.84×
Coahuila de Zaragoza~200K0.96×
Yucatan~100K1.16×
Guerrero~100K0.78×
Morelos~100K1.01×
Hidalgo~90K0.59×
Durango~80K0.93×
Aguascalientes~70K0.91×
Zacatecas~60K0.74×
Baja California Sur~40K0.88×
Nayarit~40K0.71×
Tlaxcala~40K0.57×
Campeche~40K0.77×
Colima~30K0.67×

Top brand affinities of the Farmacias Similares audience

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmacias Similares audience
BrandAffinityCategory
Shopping and fashion151.72×Shopping
Costa Rica316.39×Travel & Leisure
Game consoles86.21×Technology & Electronics
Catholic Church79.31×Politics & Society
Sarcasm44.83×Politics & Society
Travel agency44.83×Travel & Leisure
Mobile game37.59×Games
El País41.38×News
Banana34.48×Food & Beverages
Valentine's Day64.98×Kids & Family
Exfoliation (cosmetology)76.7×Beauty & Wellness
Dentistry32.75×Business & Career
Broadcasting of sports events34.48×Movies & TV
Pilsner41.38×Food & Beverages
Multi-level marketing34.07×Business & Career
Sexology24.93×Kids & Family
Freeware19.87×Technology & Electronics
Daily Horoscope277.88×Internet & Social Media
Breastfeeding23.2×Kids & Family
Avocado20.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmacias Similares audience
TraitClusterScore
SpiritualityBALANCE16.82
TravellingTHRILL12.24
Urban LifestyleOPEN2.65
PatriotismCONSERVATISM2.46
Convenience OrientationPREMIUM1.94
Community OrientationOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Farmacias Similares
CountryShare
Mexico94.1%
United States2.0%
Spain0.9%

See Farmacias Similares audiences in other countries

More Shopping audiences in Mexico

Frequently asked questions

Who is Farmacias Similares's target market in Mexico?

Farmacias Similares's target market in Mexico covers an estimated 6,086,456 people, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Farmacias Similares customers?

60.3% of the Farmacias Similares audience are female, 39.7% are male, with an average age of 41.1 years.

Which brands do Farmacias Similares fans like most?

Farmacias Similares fans show strongest brand affinity for Shopping and fashion (151.72×), Costa Rica (316.39×), and Game consoles (86.21×) over the country average.

Where do Farmacias Similares fans live in Mexico?

Farmacias Similares fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Farmacias Similares fans also like?

Beyond Farmacias Similares itself, the audience over-indexes on Costa Rica (316.39×), Game consoles (86.21×), Catholic Church (79.31×), and Sarcasm (44.83×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Farmacias Similares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.