Bodega Aurrerá Target Market in Mexico
Bodega Aurrerá has an estimated audience of 7,627,463 people in Mexico. 58.2% are female, 41.8% are male, average age 34.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average Bodega Aurrerá fan in Mexico is 34.1 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (254.4× the country average). Demographically, the Bodega Aurrerá audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Customer demographics of Bodega Aurrerá
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 34.1 |
| Estimated audience size | 7,627,463 |
Audience persona
The typical Bodega Aurrerá fan in Mexico is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Bodega Aurrerá customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1.5M | 1.35× |
| State of Mexico | ~1M | 1.16× |
| Jalisco | ~600K | 1.12× |
| Puebla | ~600K | 1.45× |
| Veracruz (state) | ~500K | 1.15× |
| Nuevo Leon | ~500K | 1.05× |
| Guanajuato | ~400K | 1.23× |
| Chiapas | ~300K | 1.31× |
| Michoacan de Ocampo | ~300K | 0.97× |
| Coahuila de Zaragoza | ~200K | 0.9× |
| Yucatan | ~200K | 1.28× |
| Baja California | ~200K | 0.64× |
| Guerrero | ~200K | 0.97× |
| Chihuahua | ~200K | 0.66× |
| Morelos | ~200K | 1.22× |
| Hidalgo | ~100K | 0.78× |
| Aguascalientes | ~100K | 1.07× |
| Durango | ~100K | 0.91× |
| Tlaxcala | ~90K | 1.01× |
| Zacatecas | ~70K | 0.68× |
| Campeche | ~60K | 0.97× |
| Nayarit | ~50K | 0.7× |
| Colima | ~40K | 0.91× |
| Baja California Sur | ~30K | 0.53× |
Top brand affinities of the Bodega Aurrerá audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 254.4× | Shopping |
| Costa Rica | 409.93× | Travel & Leisure |
| Game consoles | 147.88× | Technology & Electronics |
| Catholic Church | 111.69× | Politics & Society |
| Mobile game | 63.94× | Games |
| Travel agency | 75.49× | Travel & Leisure |
| Sarcasm | 72.39× | Politics & Society |
| Valentine's Day | 111.58× | Kids & Family |
| Banana | 53.77× | Food & Beverages |
| Exfoliation (cosmetology) | 120.05× | Beauty & Wellness |
| El País | 52.74× | News |
| Dentistry | 49.64× | Business & Career |
| Broadcasting of sports events | 58.95× | Movies & TV |
| Pilsner | 64.12× | Food & Beverages |
| Daily Horoscope | 511.12× | Internet & Social Media |
| Multi-level marketing | 50.67× | Business & Career |
| Breastfeeding | 39.3× | Kids & Family |
| Sexology | 36.19× | Kids & Family |
| Freeware | 27.92× | Technology & Electronics |
| Papaya | 31.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.21 |
| Travelling | THRILL | 19.69 |
| Urban Lifestyle | OPEN | 3.5 |
| Risk Appetite | THRILL | 1.81 |
| Mindfulness | BALANCE | 1.54 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 92.5% |
| United States | 4.9% |
| China | 0.6% |
See Bodega Aurrerá audiences in other countries
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Frequently asked questions
Who is Bodega Aurrerá's target market in Mexico?
Bodega Aurrerá's target market in Mexico covers an estimated 7,627,463 people, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Bodega Aurrerá customers?
58.2% of the Bodega Aurrerá audience are female, 41.8% are male, with an average age of 34.1 years.
Which brands do Bodega Aurrerá fans like most?
Bodega Aurrerá fans show strongest brand affinity for Shopping and fashion (254.4×), Costa Rica (409.93×), and Game consoles (147.88×) over the country average.
Where do Bodega Aurrerá fans live in Mexico?
Bodega Aurrerá fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Bodega Aurrerá fans also like?
Beyond Bodega Aurrerá itself, the audience over-indexes on Costa Rica (409.93×), Game consoles (147.88×), Catholic Church (111.69×), and Mobile game (63.94×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Bodega Aurrerá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.