Bodega Aurrerá Audience in United States

Bodega Aurrerá has an estimated audience of 404,997 people in United States. 56.4% are female, 43.6% are male, average age 30.7. Top regions: California, Texas, Arizona. Top brand affinities: Volaris, OXXO, Playa del Carmen, 7-Eleven, USB flash drive.

The average Bodega Aurrerá fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Volaris, OXXO, Playa del Carmen, with strongest over-indexing on Volaris (40.72× the country average). Demographically, the Bodega Aurrerá audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Bodega Aurrerá fans

Demographic split for Bodega Aurrerá audience in United States
MetricValue
Female56.4%
Male43.6%
Average age30.7
Estimated audience size404,997

Audience persona

The typical Bodega Aurrerá fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Bodega Aurrerá in United States
RegionReachAffinity
California119,1892.68×
Texas117,8613.39×
Arizona23,6072.85×
Illinois23,2691.72×
Florida20,6750.75×
New York16,0210.71×
Georgia14,2871.15×
Arkansas14,2234.26×
North Carolina13,6751.12×
Washington9,8941.22×
Virginia8,7590.89×
Colorado8,6291.35×
Tennessee7,8040.96×
Indiana7,6111.03×
Ohio6,8960.55×
Michigan6,8460.65×
New Jersey6,5340.63×
Nevada6,2871.61×
Oregon5,9781.29×
Oklahoma5,7561.28×
Pennsylvania5,3860.39×
South Carolina5,3770.88×
Wisconsin5,1450.84×
Alabama4,9910.88×
Utah4,6271.28×
Minnesota4,4610.77×
Kentucky4,3700.86×
Kansas4,2481.33×
Missouri4,0950.63×
Louisiana4,0150.77×
New Mexico3,5301.74×
Maryland3,2400.47×
Iowa2,7800.83×
Mississippi2,2990.69×
Nebraska2,0351×
Idaho2,0200.99×
Massachusetts1,9900.25×
Connecticut1,7450.43×
South Dakota8820.94×
Washington, District of Columbia8730.72×
Delaware8430.75×
North Dakota5230.63×
Wyoming4330.72×
West Virginia4240.22×
Hawaii3940.23×
Maine3370.23×
Alaska3340.39×
Montana3300.29×
New Hampshire3130.2×
Rhode Island3020.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bodega Aurrerá audience
BrandAffinityCategory
Volaris40.72×Travel & Leisure
OXXO115.81×Fashion & Accessoires
Playa del Carmen20.71×Travel & Leisure
7-Eleven8.58×Shopping
USB flash drive36.3×Technology & Electronics
Club América14.58×Sports
El Corte Inglés31.67×Shopping
Scotiabank54.6×Business & Career
United States Postal Service4.68×Business & Career
Acapulco24.09×Travel & Leisure
HSBC31.81×Business & Career
Utah Mammoth20.38×Sports
Aeroméxico19.51×Travel & Leisure
Pollo Campero13.09×Food & Beverages
La Liga7.92×Sports
Las Vegas3.8×Travel & Leisure
Hair Extensions4.75×Beauty & Wellness
Benny Blanco10.65×Music & Radio
Avianca14.9×Travel & Leisure
Prepackaged meal11.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bodega Aurrerá audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL1.3
Need for SecurityCONSERVATISM1.14
Social Media UsageJOY1.13
ExtroversionTHRILL1.1
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Bodega Aurrerá
CountryShare
Mexico92.1%
United States4.9%
China0.6%

See Bodega Aurrerá audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Bodega Aurrerá have in United States?

Bodega Aurrerá has an estimated audience of 404,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Bodega Aurrerá fans?

56.4% of Bodega Aurrerá fans are female, 43.6% are male, with an average age of 30.7 years.

Which brands do Bodega Aurrerá fans like most?

Bodega Aurrerá fans show strongest brand affinity for Volaris (40.72×), OXXO (115.81×), and Playa del Carmen (20.71×) over the country average.

Where do Bodega Aurrerá fans live in United States?

Bodega Aurrerá fans in United States are most concentrated in California (reach 119,189), Texas (reach 117,861), and Arizona (reach 23,607). These three regions account for the largest share of the active audience.

What other brands do Bodega Aurrerá fans also like?

Beyond Bodega Aurrerá itself, the audience over-indexes on OXXO (115.81×), Playa del Carmen (20.71×), 7-Eleven (8.58×), and USB flash drive (36.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodega Aurrerá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.