Rascasse Audience Intelligence

Bodega Aurrerá Target Market in United States

A data profile of the people who buy, follow and care about Bodega Aurrerá in United States — modelled from more than twelve digital signal sources. Bodega Aurrerá has an estimated audience of 408,154 people in United States.

#4260among Brand in United States#2174in Food & Beverages

The average Bodega Aurrerá fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Volaris, OXXO, Playa del Carmen, with strongest over-indexing on Volaris (55.15× the country average).

Demographically, the Bodega Aurrerá audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodega Aurrerá fan in United States is more female, around 30.7 years old, with strong Need for Security tendencies and a notable affinity for Volaris.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodega Aurrerá profile in United States.

Audience size
408K
in United States
Gender
56.4%♀
43.6% male
Age
30.7
average years
Country rank
#41151
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bodega Aurrerá

56.4% are female, 43.6% are male, average age 30.7.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Bodega Aurrerá audience in United States
MetricValue
Female56.4%
Male43.6%
Average age30.7
Estimated audience size408,154
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Bodega Aurrerá audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Bodega Aurrerá audience comes from United States.

Worldwide audience distribution share by country for Bodega Aurrerá
CountryShare
Mexico92.1%
United States4.9%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodega Aurrerá audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodega Aurrerá customers by region in United States
#RegionReachAffinity×
01Arkansas~10K4.18×
02Texas~100K3.20×
03Arizona~20K2.82×
04California~100K2.74×
05New Mexico~3K1.62×
06Nevada~6K1.60×
07Illinois~20K1.59×
08Colorado~8K1.30×
09Oregon~6K1.25×
10Utah~5K1.25×
11Kansas~4K1.22×
12Washington~10K1.17×
13Oklahoma~5K1.16×
14Tennessee~9K1.15×
15Georgia~10K1.12×
16Idaho~2K1.07×
17North Carolina~10K1.06×
18Nebraska~2K1.05×
19Wyoming<1K1.05×
20Indiana~7K0.97×
21South Dakota<1K0.93×
22South Carolina~5K0.90×
23Iowa~3K0.88×
24Delaware<1K0.88×
25Alabama~5K0.87×
26Kentucky~4K0.87×
27North Dakota<1K0.87×
28Alaska<1K0.86×
29Wisconsin~5K0.84×
30Louisiana~4K0.83×
31Mississippi~3K0.83×
32Rhode Island~1K0.81×
33Montana<1K0.81×
34Virginia~8K0.80×
35Washington, District of Columbia<1K0.79×
36New Hampshire~1K0.78×
37Maine~1K0.78×
38Minnesota~4K0.77×
39West Virginia~1K0.77×
40Hawaii~1K0.77×
41Florida~20K0.74×
42New York~20K0.74×
43New Jersey~7K0.70×
44Michigan~7K0.66×
45Missouri~4K0.66×
46Connecticut~3K0.61×
47Ohio~8K0.60×
48Maryland~4K0.56×
49Pennsylvania~7K0.48×
50Massachusetts~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Bodega Aurrerá, United States
0.46×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodega Aurrerá audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodega Aurrerá audience
#·InterestCategoryAffinity×
01OXXOFashion & Accessoires146.56×
02ScotiabankBusiness & Career94.61×
03TelcelTechnology & Electronics67.05×
04VolarisTravel & Leisure55.15×
05HSBCBusiness & Career47.25×
06Playa del CarmenTravel & Leisure30.25×
07AeroméxicoTravel & Leisure26.67×
08Low-cost carrierTravel & Leisure26.39×
09El Corte InglésShopping22.33×
10AcapulcoTravel & Leisure20.78×
11Google AnalyticsInternet & Social Media18.64×
12FIFA Club World CupSports18.41×
137-ElevenShopping12.67×
14Club AméricaSports12.02×
15La LigaSports11.31×
16MexicoTravel & Leisure4.60×
17United Parcel ServiceBusiness & Career4.33×
18Las VegasTravel & Leisure4.13×
19United States Postal ServiceBusiness & Career3.55×
20FIFA World CupSports3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodega Aurrerá audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodega Aurrerá audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
SpiritualityBALANCE1.77×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodega Aurrerá audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bodega Aurrerá's target market in United States?

Bodega Aurrerá's target market in United States covers an estimated 408,154 people, concentrated in California and Texas.

02

What is the gender split and age of Bodega Aurrerá customers?

56.4% of the Bodega Aurrerá audience are female, 43.6% are male, with an average age of 30.7 years.

03

Which brands do Bodega Aurrerá fans like most?

Bodega Aurrerá fans show strongest brand affinity for Volaris (55.15×), OXXO (146.56×), and Playa del Carmen (30.25×) over the country average.

04

Where do Bodega Aurrerá fans live in United States?

Bodega Aurrerá fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bodega Aurrerá fans also like?

Beyond Bodega Aurrerá itself, the audience over-indexes on OXXO (146.56×), Playa del Carmen (30.25×), 7-Eleven (12.67×), and Scotiabank (94.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bodega Aurrerá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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