Rascasse Audience Intelligence

Aeroméxico Target Market in United States

A data profile of the people who buy, follow and care about Aeroméxico in United States — modelled from more than twelve digital signal sources. Aeroméxico has an estimated audience of 2,161,788 people in United States.

#25among Airline in United States#1369among Brand in United States#1057in Travel & Leisure

The average Aeroméxico fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, CheapOair, T. Rowe Price, with strongest over-indexing on Volaris (53.21× the country average).

Demographically, the Aeroméxico audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aeroméxico fan in United States is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aeroméxico profile in United States.

Audience size
2.2M
in United States
Gender
46.1%♀
53.9% male
Age
36.2
average years
Country rank
#13402
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aeroméxico

46.1% are female, 53.9% are male, average age 36.2.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Aeroméxico audience in United States
MetricValue
Female46.1%
Male53.9%
Average age36.2
Estimated audience size2,161,788
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Aeroméxico audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Aeroméxico audience comes from United States.

Worldwide audience distribution share by country for Aeroméxico
CountryShare
Mexico57.6%
United States18.0%
Colombia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aeroméxico audience in United States is strongest.

Fig. 05

Top regions by affinity

Aeroméxico customers by region in United States
#RegionReachAffinity×
01California~1.5M5.31×
02Illinois~200K3.06×
03Texas~500K2.68×
04Nevada~50K2.61×
05Arizona~100K2.25×
06Colorado~70K1.95×
07Washington~80K1.91×
08Florida~300K1.85×
09New Mexico~20K1.80×
10Utah~30K1.73×
11Washington, District of Columbia~10K1.58×
12New York~200K1.49×
13Oregon~30K1.18×
14Georgia~80K1.16×
15Wisconsin~30K1.05×
16Idaho~10K0.96×
17New Jersey~50K0.94×
18Delaware~5K0.88×
19North Carolina~50K0.83×
20Connecticut~20K0.83×
21Michigan~50K0.82×
22Wyoming~3K0.81×
23Massachusetts~30K0.78×
24Virginia~40K0.74×
25Indiana~30K0.72×
26Alaska~3K0.69×
27Rhode Island~4K0.62×
28Maryland~20K0.61×
29Hawaii~5K0.58×
30Minnesota~20K0.56×
31Montana~3K0.55×
32Kansas~9K0.54×
33Nebraska~6K0.54×
34New Hampshire~4K0.53×
35Iowa~9K0.52×
36Oklahoma~10K0.49×
37Arkansas~9K0.49×
38North Dakota~2K0.49×
39Pennsylvania~30K0.48×
40Maine~4K0.47×
41South Dakota~2K0.47×
42South Carolina~10K0.46×
43Tennessee~20K0.44×
44Alabama~10K0.43×
45Louisiana~10K0.40×
46Kentucky~10K0.40×
47West Virginia~4K0.37×
48Mississippi~6K0.35×
49Missouri~10K0.34×
50Ohio~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Aeroméxico, United States
0.30×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aeroméxico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aeroméxico audience
#·InterestCategoryAffinity×
01Competition between Airbus and BoeingBusiness & Career183.19×
02InterjetTravel & Leisure153.57×
03Bell CanadaTechnology & Electronics113.76×
04Canadian Museum of HistoryArts & Culture112.35×
05PemexCars & Mobility102.49×
06Punta del EsteTravel & Leisure93.72×
07Ron Jon Surf ShopSports71.86×
08The GreenbrierTravel & Leisure61.75×
09Copa AirlinesTravel & Leisure53.63×
10VolarisTravel & Leisure53.21×
11T. Rowe PriceBusiness & Career44.56×
12CheapOairTravel & Leisure42.26×
13Colonial WilliamsburgTravel & Leisure34.51×
14Interval InternationalBusiness & Career34.41×
15Sam RockwellMovies & TV32.80×
16Hilary SwankMovies & TV31.29×
17The Capital GrilleFood & Beverages22.76×
18AmtrakCars & Mobility13.88×
19Frontier AirlinesTravel & Leisure11.66×
20WeekBusiness & Career6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aeroméxico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aeroméxico audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.22×
TraditionCONSERVATISM1.54×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aeroméxico audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.87×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aeroméxico's target market in United States?

Aeroméxico's target market in United States covers an estimated 2,161,788 people, concentrated in California and Texas.

02

What is the gender split and age of Aeroméxico customers?

46.1% of the Aeroméxico audience are female, 53.9% are male, with an average age of 36.2 years.

03

Which brands do Aeroméxico fans like most?

Aeroméxico fans show strongest brand affinity for Volaris (53.21×), CheapOair (42.26×), and T. Rowe Price (44.56×) over the country average.

04

Where do Aeroméxico fans live in United States?

Aeroméxico fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Aeroméxico fans also like?

Beyond Aeroméxico itself, the audience over-indexes on CheapOair (42.26×), T. Rowe Price (44.56×), Copa Airlines (53.63×), and Amtrak (13.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Aeroméxico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aeroméxico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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