Rascasse Audience Intelligence

Colonial Williamsburg Audience in United States

A data profile of the people who buy, follow and care about Colonial Williamsburg in United States — modelled from more than twelve digital signal sources. Colonial Williamsburg has an estimated audience of 1,997,266 people in United States.

#1114among POI in United States#1114in Travel & Leisure

The average Colonial Williamsburg fan in United States is 46.3 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Pennsylvania.

Top brand affinities include Aeroméxico, T. Rowe Price, Graham Nash, with strongest over-indexing on Aeroméxico (34.51× the country average).

Demographically, the Colonial Williamsburg audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colonial Williamsburg fan in United States is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Aeroméxico.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colonial Williamsburg profile in United States.

Audience size
2M
in United States
Gender
61.8%♀
38.2% male
Age
46.3
average years
Country rank
#14248
POI in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colonial Williamsburg fans

61.8% are female, 38.2% are male, average age 46.3.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Colonial Williamsburg audience in United States
MetricValue
Female61.8%
Male38.2%
Average age46.3
Estimated audience size1,997,266
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Colonial Williamsburg audience in United States
Age bracketShare%
16-197%
20-2911%
30-3918%
40-4928%
50+35%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Colonial Williamsburg audience comes from United States.

Worldwide audience distribution share by country for Colonial Williamsburg
CountryShare
United States67.6%
Australia5.6%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colonial Williamsburg audience in United States is strongest.

Fig. 05

Top regions by affinity

Colonial Williamsburg fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~800K16.05×
02Washington, District of Columbia~20K3.00×
03Maryland~80K2.30×
04North Carolina~100K1.95×
05West Virginia~20K1.72×
06Delaware~9K1.64×
07Pennsylvania~100K1.59×
08South Carolina~30K1.01×
09Vermont~3K0.98×
10New Jersey~50K0.97×
11Kentucky~20K0.92×
12Ohio~50K0.89×
13New Hampshire~7K0.88×
14Maine~6K0.88×
15Tennessee~30K0.87×
16New York~90K0.84×
17Connecticut~20K0.78×
18Rhode Island~5K0.74×
19Alaska~3K0.67×
20Massachusetts~30K0.66×
21North Dakota~3K0.64×
22South Dakota~3K0.62×
23Indiana~20K0.61×
24Montana~3K0.60×
25Alabama~20K0.58×
26Georgia~30K0.55×
27Arkansas~9K0.53×
28Idaho~5K0.53×
29Florida~70K0.52×
30Mississippi~9K0.52×
31Hawaii~4K0.52×
32Missouri~20K0.51×
33Wisconsin~20K0.51×
34Oklahoma~10K0.51×
35Nebraska~5K0.51×
36Utah~9K0.50×
37New Mexico~5K0.50×
38Michigan~30K0.49×
39Kansas~8K0.49×
40Iowa~8K0.48×
41Louisiana~10K0.47×
42Colorado~10K0.46×
43Illinois~30K0.44×
44Minnesota~10K0.44×
45Washington~20K0.42×
46Oregon~10K0.42×
47Nevada~7K0.38×
48Arizona~10K0.34×
49Texas~60K0.32×
50California~70K0.30×
Fig. 06

Affinity by region

Affinity by region — Colonial Williamsburg, United States
0.30×1.00×16.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colonial Williamsburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colonial Williamsburg audience
#·InterestCategoryAffinity×
01Graham NashMusic & Radio58.63×
02Ron Jon Surf ShopSports39.46×
03Air TransatTravel & Leisure37.54×
04AeroméxicoTravel & Leisure34.51×
05T. Rowe PriceBusiness & Career30.61×
06Copa AirlinesTravel & Leisure26.36×
07ZoetisShopping18.44×
08RubbermaidHome & Garden15.26×
09The Capital GrilleFood & Beverages15.02×
10Nautica (clothing company)Fashion & Accessoires12.03×
11BissellHome & Garden9.23×
12Twilight (series)Movies & TV6.22×
13Mineral waterFood & Beverages4.08×
14CiderFood & Beverages3.93×
15Non-alcoholic beverageFood & Beverages3.74×
16Microwave ovenHome & Garden3.18×
17TicketmasterTravel & Leisure2.30×
18Trader Joe'sShopping1.82×
19Texas RoadhouseFood & Beverages1.68×
20MSNNews1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colonial Williamsburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colonial Williamsburg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Community OrientationOPEN1.93×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colonial Williamsburg audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colonial Williamsburg have in United States?

Colonial Williamsburg has an estimated audience of 1,997,266 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Colonial Williamsburg fans?

61.8% of Colonial Williamsburg fans are female, 38.2% are male, with an average age of 46.3 years.

03

Which brands do Colonial Williamsburg fans like most?

Colonial Williamsburg fans show strongest brand affinity for Aeroméxico (34.51×), T. Rowe Price (30.61×), and Graham Nash (58.63×) over the country average.

04

Where do Colonial Williamsburg fans live in United States?

Colonial Williamsburg fans in United States are most concentrated in Virginia (reach ~800K), North Carolina (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Colonial Williamsburg fans also like?

Beyond Colonial Williamsburg itself, the audience over-indexes on T. Rowe Price (30.61×), Graham Nash (58.63×), Copa Airlines (26.36×), and Ron Jon Surf Shop (39.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Colonial Williamsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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