Colonial Williamsburg Audience in United States

Colonial Williamsburg logo

Colonial Williamsburg has an estimated audience of 1,997,266 people in United States. 61.8% are female, 38.2% are male, average age 46.3. Top regions: Virginia, North Carolina, Pennsylvania. Top brand affinities: Kendra Scott, San Jacinto, California, Goop, Alaska, headspace.

The average Colonial Williamsburg fan in United States is 46.3 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Pennsylvania. Top brand affinities include Kendra Scott, San Jacinto, California, Goop, with strongest over-indexing on Kendra Scott (33.74× the country average). Demographically, the Colonial Williamsburg audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Colonial Williamsburg fans

Demographic split for Colonial Williamsburg audience in United States
MetricValue
Female61.8%
Male38.2%
Average age46.3
Estimated audience size1,997,266

Audience persona

The typical Colonial Williamsburg fan in United States is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Colonial Williamsburg in United States
RegionReachAffinity
Virginia693,54914.26×
North Carolina128,7022.14×
Pennsylvania117,3821.75×
New York101,2690.91×
Maryland85,8292.5×
Florida76,7210.57×
California67,4060.31×
Ohio58,5390.95×
Texas55,4530.32×
New Jersey54,1131.07×
Tennessee36,5030.91×
Georgia35,4330.58×
South Carolina31,8791.06×
Illinois28,4450.43×
Massachusetts27,9710.71×
Michigan26,5750.51×
Indiana22,9140.63×
Kentucky22,8770.91×
Washington, District of Columbia19,4803.24×
Washington16,8230.42×
West Virginia16,3671.76×
Connecticut15,8230.79×
Missouri15,7000.49×
Alabama15,6990.56×
Wisconsin14,9160.5×
Colorado14,6030.46×
Minnesota11,3850.4×
Arizona11,0920.27×
Louisiana10,4810.41×
Delaware9,6871.76×
Oklahoma9,4040.42×
Utah8,3120.46×
Oregon8,2920.36×
Arkansas6,9820.42×
New Hampshire6,9010.88×
Iowa6,7490.41×
Kansas6,5650.42×
Mississippi6,4300.39×
Maine6,2140.87×
Nevada4,4830.23×
Rhode Island4,4350.7×
Idaho3,8130.38×
Nebraska3,5450.35×
New Mexico3,5030.35×
Vermont3,2310.92×
Hawaii2,2110.26×
Montana1,7960.32×
Alaska1,5890.37×
South Dakota1,3170.29×
North Dakota1,0850.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colonial Williamsburg audience
BrandAffinityCategory
Kendra Scott33.74×Fashion & Accessoires
San Jacinto, California38.63×Travel & Leisure
Goop9.24×Internet & Social Media
Alaska2.49×Travel & Leisure
headspace13.34×Health
Kikar HaShabbat23.27×News
Wok9.09×Food & Beverages
Governor of Michigan10.25×Politics & Society
HydraFacial10.04×Beauty & Wellness
Cherish (group)12.41×Music & Radio
Google Home7.14×Technology & Electronics
Pillow2.14×Home & Garden
Grace Slick8.7×Music & Radio
Sinaloa3.44×Travel & Leisure
Israel1.88×Travel & Leisure
Hibachi6.62×Food & Beverages
Fairy godmother6.26×Literature
Grinch3.3×Movies & TV
Cincinnati Bearcats8.17×Sports
Gift registry9.74×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colonial Williamsburg audience
TraitClusterScore
Community OrientationOPEN1.87
PatriotismCONSERVATISM1.73
TravellingTHRILL1.61
Convenience OrientationPREMIUM1.48
TraditionCONSERVATISM1.46
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Colonial Williamsburg
CountryShare
United States67.6%
Australia5.6%
Spain5.0%

See Colonial Williamsburg audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Colonial Williamsburg have in United States?

Colonial Williamsburg has an estimated audience of 1,997,266 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Colonial Williamsburg fans?

61.8% of Colonial Williamsburg fans are female, 38.2% are male, with an average age of 46.3 years.

Which brands do Colonial Williamsburg fans like most?

Colonial Williamsburg fans show strongest brand affinity for Kendra Scott (33.74×), San Jacinto, California (38.63×), and Goop (9.24×) over the country average.

Where do Colonial Williamsburg fans live in United States?

Colonial Williamsburg fans in United States are most concentrated in Virginia (reach 693,549), North Carolina (reach 128,702), and Pennsylvania (reach 117,382). These three regions account for the largest share of the active audience.

What other brands do Colonial Williamsburg fans also like?

Beyond Colonial Williamsburg itself, the audience over-indexes on San Jacinto, California (38.63×), Goop (9.24×), Alaska (2.49×), and headspace (13.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colonial Williamsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.