Nautica (clothing company) Audience in United States

Nautica (clothing company) logo

Nautica (clothing company) has an estimated audience of 1,597,638 people in United States. 50.5% are female, 49.5% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: CheapOair, Aeroméxico, Izod, T. Rowe Price, Macy's.

The average Nautica (clothing company) fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CheapOair, Aeroméxico, Izod, with strongest over-indexing on CheapOair (16.41× the country average). Demographically, the Nautica (clothing company) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Nautica (clothing company) fans

Demographic split for Nautica (clothing company) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.4
Estimated audience size1,597,638

Audience persona

The typical Nautica (clothing company) fan in United States is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Nautica (clothing company) in United States
RegionReachAffinity
California210,0021.2×
Texas194,6831.42×
New York185,9982.08×
Florida184,1591.7×
New Jersey89,1332.19×
North Carolina80,7401.68×
Georgia71,8001.46×
Pennsylvania68,4451.27×
Virginia61,6321.58×
Illinois54,2031.02×
Ohio51,2311.04×
Maryland48,3871.76×
Michigan44,9541.08×
Massachusetts44,1651.4×
South Carolina37,3161.55×
Tennessee32,4261.01×
Arizona27,3220.84×
Connecticut26,6051.66×
Washington26,4090.82×
Alabama25,0631.12×
Indiana22,6700.78×
Missouri19,4700.76×
Louisiana18,2830.89×
Mississippi16,4871.25×
Wisconsin16,0030.67×
Kentucky15,7280.79×
Nevada15,3340.99×
Colorado15,2610.61×
Minnesota14,1580.62×
Oregon12,8960.7×
Oklahoma11,6450.66×
Arkansas9,8150.75×
Kansas8,4530.67×
Utah8,4200.59×
Iowa8,4170.64×
Delaware7,5651.72×
New Hampshire6,5361.04×
Rhode Island6,2011.22×
West Virginia5,4940.74×
New Mexico5,4130.68×
Washington, District of Columbia5,2321.09×
Maine4,9570.87×
Nebraska4,6570.58×
Hawaii3,9890.58×
Idaho3,8330.48×
Montana1,7590.4×
Vermont1,7270.62×
South Dakota1,6430.44×
Alaska1,6020.47×
North Dakota1,3810.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nautica (clothing company) audience
BrandAffinityCategory
CheapOair16.41×Travel & Leisure
Aeroméxico20.69×Travel & Leisure
Izod45.57×Fashion & Accessoires
T. Rowe Price17.37×Business & Career
Macy's3.32×Shopping
Day3.77×Business & Career
Copa Airlines18.67×Travel & Leisure
Amtrak5.35×Cars & Mobility
JoS. A. Bank Clothiers13.09×Business & Career
Brooks Brothers11.4×Fashion & Accessoires
Pemex46.55×Cars & Mobility
Punta del Este37.73×Travel & Leisure
Avianca13.19×Travel & Leisure
Week3.13×Business & Career
Adika59.55×Fashion & Accessoires
Aritzia5.22×Fashion & Accessoires
Nordstrom rack2.96×Fashion & Accessoires
Ron Jon Surf Shop23.21×Sports
Kaká22.06×Sports
Theory (clothing retailer)15.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nautica (clothing company) audience
TraitClusterScore
SustainabilityBALANCE1.89
Luxury OrientationPREMIUM1.82
IndulgenceJOY1.63
Early Adopter MentalityPOWER1.23
ExtroversionTHRILL1.21
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Nautica (clothing company)
CountryShare
United States26.1%
Japan6.2%
Italy5.1%

See Nautica (clothing company) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Nautica (clothing company) have in United States?

Nautica (clothing company) has an estimated audience of 1,597,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Nautica (clothing company) fans?

50.5% of Nautica (clothing company) fans are female, 49.5% are male, with an average age of 39.4 years.

Which brands do Nautica (clothing company) fans like most?

Nautica (clothing company) fans show strongest brand affinity for CheapOair (16.41×), Aeroméxico (20.69×), and Izod (45.57×) over the country average.

Where do Nautica (clothing company) fans live in United States?

Nautica (clothing company) fans in United States are most concentrated in California (reach 210,002), Texas (reach 194,683), and New York (reach 185,998). These three regions account for the largest share of the active audience.

What other brands do Nautica (clothing company) fans also like?

Beyond Nautica (clothing company) itself, the audience over-indexes on Aeroméxico (20.69×), Izod (45.57×), T. Rowe Price (17.37×), and Macy's (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nautica (clothing company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.