Rascasse Audience Intelligence

Avianca Target Market in United States

A data profile of the people who buy, follow and care about Avianca in United States — modelled from more than twelve digital signal sources. Avianca has an estimated audience of 2,650,480 people in United States.

#22among Airline in United States#1152among Brand in United States#914in Travel & Leisure

The average Avianca fan in United States is 40.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Love and Other Disasters, Spanish language, Trade, with strongest over-indexing on Love and Other Disasters (322.81× the country average).

Demographically, the Avianca audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avianca fan in United States is balanced, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Love and Other Disasters.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avianca profile in United States.

Audience size
2.7M
in United States
Gender
53.1%♀
46.9% male
Age
40.3
average years
Country rank
#11387
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avianca

53.1% are female, 46.9% are male, average age 40.3.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Avianca audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.3
Estimated audience size2,650,480
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Avianca audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Avianca audience comes from United States.

Worldwide audience distribution share by country for Avianca
CountryShare
Colombia31.5%
United States12.1%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avianca audience in United States is strongest.

Fig. 05

Top regions by affinity

Avianca customers by region in United States
#RegionReachAffinity×
01Florida~900K5.03×
02Maryland~200K4.90×
03Washington, District of Columbia~40K4.89×
04New York~600K4.26×
05Virginia~200K3.87×
06New Jersey~200K2.78×
07Connecticut~70K2.65×
08California~600K2.27×
09Massachusetts~90K1.84×
10Texas~300K1.45×
11Rhode Island~10K1.21×
12Nevada~30K1.03×
13Illinois~80K0.90×
14Delaware~5K0.75×
15New Hampshire~7K0.72×
16Georgia~60K0.71×
17Pennsylvania~50K0.59×
18Utah~10K0.58×
19West Virginia~7K0.57×
20Vermont~3K0.56×
21North Carolina~40K0.53×
22Colorado~20K0.52×
23Alaska~3K0.52×
24Maine~5K0.50×
25North Dakota~3K0.47×
26South Carolina~20K0.46×
27South Dakota~3K0.45×
28Washington~20K0.43×
29Hawaii~5K0.43×
30Montana~3K0.42×
31Indiana~20K0.40×
32Wisconsin~20K0.40×
33Oregon~10K0.40×
34Arkansas~8K0.39×
35Tennessee~20K0.38×
36Idaho~5K0.38×
37Arizona~20K0.36×
38Oklahoma~10K0.36×
39Kansas~7K0.36×
40Louisiana~10K0.35×
41Nebraska~5K0.35×
42New Mexico~5K0.35×
43Minnesota~10K0.33×
44Iowa~7K0.33×
45Kentucky~10K0.32×
46Mississippi~7K0.31×
47Ohio~20K0.28×
48Michigan~20K0.28×
49Missouri~10K0.28×
50Alabama~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Avianca, United States
0.27×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avianca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avianca audience
#·InterestCategoryAffinity×
01Love and Other DisastersMovies & TV322.81×
02MotiviFashion & Accessoires22.01×
03The Truman ShowMovies & TV11.74×
04Rhapsody (music)Website / Newspaper / Magazine10.89×
05Disney, OklahomaPOI10.17×
06Norteño (music)Music & Radio4.03×
07DIY & Craft IdeasHome & Garden3.96×
08CancúnTravel & Leisure3.72×
09Frontier AirlinesTravel & Leisure3.07×
10Spanish languagePolitics & Society2.92×
11AmtrakCars & Mobility2.89×
12TripAdvisorTravel & Leisure2.74×
13Travel websiteTravel & Leisure2.64×
14TradeBusiness & Career2.34×
15YouTube MusicInternet & Social Media2.27×
16Delivery (commerce)Food & Beverages2.10×
17Gift cardShopping2.00×
18GastronomyFood & Beverages1.97×
19Public healthPolitics & Society1.84×
20Instant messagingInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avianca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avianca audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.75×
Urban LifestyleOPEN0.61×
Career OrientationPOWER0.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avianca audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.24×
Early Adopter MentalityPOWER0.26×
PatriotismCONSERVATISM0.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avianca's target market in United States?

Avianca's target market in United States covers an estimated 2,650,480 people, concentrated in Florida and California.

02

What is the gender split and age of Avianca customers?

53.1% of the Avianca audience are female, 46.9% are male, with an average age of 40.3 years.

03

Which brands do Avianca fans like most?

Avianca fans show strongest brand affinity for Love and Other Disasters (322.81×), Spanish language (2.92×), and Trade (2.34×) over the country average.

04

Where do Avianca fans live in United States?

Avianca fans in United States are most concentrated in Florida (reach ~900K), California (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Avianca fans also like?

Beyond Avianca itself, the audience over-indexes on Spanish language (2.92×), Trade (2.34×), The Truman Show (11.74×), and Disney, Oklahoma (10.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Avianca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avianca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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