Avianca Audience in United States

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Avianca has an estimated audience of 2,596,749 people in United States. 53.1% are female, 46.9% are male, average age 40.3. Top regions: Florida, California, New York. Top brand affinities: Love and Other Disasters, Spanish language, Trade, Disney, Oklahoma, The Truman Show.

The average Avianca fan in United States is 40.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Love and Other Disasters, Spanish language, Trade, with strongest over-indexing on Love and Other Disasters (322.81× the country average). Demographically, the Avianca audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Avianca fans

Demographic split for Avianca audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.3
Estimated audience size2,596,749

Audience persona

The typical Avianca fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Love and Other Disasters.

Top regions in United States

Top regions ranked by reach for Avianca in United States
RegionReachAffinity
Florida867,7864.94×
California675,0432.36×
New York593,2224.09×
Texas320,9721.44×
Virginia257,5704.07×
Maryland217,3374.87×
New Jersey182,8882.77×
Massachusetts99,4991.94×
Illinois73,5120.85×
Connecticut66,9392.57×
Georgia59,7770.75×
Pennsylvania51,6360.59×
North Carolina43,0050.55×
Washington, District of Columbia40,6455.21×
Nevada26,7901.07×
Colorado22,6000.55×
Washington21,5840.41×
Ohio20,8810.26×
Arizona18,6150.35×
Tennessee18,2140.35×
Indiana17,9340.38×
Michigan17,4030.26×
South Carolina16,7920.43×
Utah13,6350.59×
Wisconsin12,3480.32×
Oregon11,3500.38×
Minnesota11,3420.3×
Missouri10,5220.25×
Louisiana10,2450.31×
Rhode Island9,7541.18×
Kentucky9,1110.28×
Oklahoma8,3260.29×
Alabama7,5790.21×
New Hampshire7,1080.69×
Arkansas6,7310.31×
Kansas5,9130.29×
Iowa5,3250.25×
West Virginia4,9380.41×
Delaware4,7800.67×
Maine3,9890.43×
Hawaii3,9650.36×
Nebraska3,5440.27×
Idaho3,3650.26×
Mississippi3,3270.16×
New Mexico3,1250.24×
Alaska1,8460.33×
Vermont1,7590.39×
Montana1,4610.2×
South Dakota1,0720.18×
Wyoming9180.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avianca audience
BrandAffinityCategory
Love and Other Disasters322.81×Movies & TV
Spanish language2.92×Politics & Society
Trade2.34×Business & Career
Disney, Oklahoma10.17×
The Truman Show11.74×Movies & TV
Motivi22.01×Fashion & Accessoires
Amtrak2.89×Cars & Mobility
YouTube Music2.27×Internet & Social Media
TripAdvisor2.74×Travel & Leisure
Instant messaging1.59×Internet & Social Media
Cancún3.72×Travel & Leisure
Rhapsody (music)10.89×
Delivery (commerce)2.1×Food & Beverages
Frontier Airlines3.07×Travel & Leisure
Travel website2.64×Travel & Leisure
Public health1.84×Politics & Society
Gastronomy1.97×Food & Beverages
Norteño (music)4.03×Music & Radio
DIY & Craft Ideas3.96×Home & Garden
Gift card2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avianca audience
TraitClusterScore
PatriotismCONSERVATISM1.53
TravellingTHRILL1.51
Quality AwarenessPREMIUM1.5
Urban LifestyleOPEN1.24
Luxury OrientationPREMIUM1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Avianca
CountryShare
Colombia31.9%
United States12.0%
Brazil6.8%

See Avianca audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Avianca have in United States?

Avianca has an estimated audience of 2,596,749 people in United States, concentrated in Florida and California.

What is the gender split and age of Avianca fans?

53.1% of Avianca fans are female, 46.9% are male, with an average age of 40.3 years.

Which brands do Avianca fans like most?

Avianca fans show strongest brand affinity for Love and Other Disasters (322.81×), Spanish language (2.92×), and Trade (2.34×) over the country average.

Where do Avianca fans live in United States?

Avianca fans in United States are most concentrated in Florida (reach 867,786), California (reach 675,043), and New York (reach 593,222). These three regions account for the largest share of the active audience.

What other brands do Avianca fans also like?

Beyond Avianca itself, the audience over-indexes on Spanish language (2.92×), Trade (2.34×), Disney, Oklahoma (10.17×), and The Truman Show (11.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avianca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.