A data profile of the people who buy, follow and care about Public health in United States — modelled from more than twelve digital signal sources. Public health has an estimated audience of 36,073,325 people in United States.
The average Public health fan in United States is 40.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Planet Fitness, Diaper bag, Trader Joe's, with strongest over-indexing on Planet Fitness (2.08× the country average).
Demographically, the Public health audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Public health fan in United States is more female, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Public health profile in United States.
61.7% are female, 38.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.8 |
| Estimated audience size | 36,073,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
Where the Public health audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~300K | 4.85× | |
| 02 | New Mexico | ~300K | 1.56× | |
| 03 | North Dakota | ~100K | 1.56× | |
| 04 | California | ~6M | 1.52× | |
| 05 | Washington | ~1M | 1.44× | |
| 06 | Washington, District of Columbia | ~200K | 1.40× | |
| 07 | Maryland | ~800K | 1.35× | |
| 08 | Iowa | ~400K | 1.31× | |
| 09 | Alaska | ~100K | 1.27× | |
| 10 | Massachusetts | ~800K | 1.09× | |
| 11 | Hawaii | ~200K | 1.08× | |
| 12 | Minnesota | ~500K | 1.02× | |
| 13 | North Carolina | ~1M | 1.01× | |
| 14 | Rhode Island | ~100K | 1.01× | |
| 15 | Virginia | ~900K | 1.00× | |
| 16 | Oregon | ~400K | 0.98× | |
| 17 | Georgia | ~1M | 0.97× | |
| 18 | Connecticut | ~300K | 0.93× | |
| 19 | Ohio | ~1M | 0.91× | |
| 20 | South Carolina | ~500K | 0.91× | |
| 21 | Delaware | ~90K | 0.91× | |
| 22 | Texas | ~3M | 0.89× | |
| 23 | Wisconsin | ~500K | 0.89× | |
| 24 | Illinois | ~1M | 0.88× | |
| 25 | Nevada | ~300K | 0.87× | |
| 26 | New York | ~1.5M | 0.86× | |
| 27 | Montana | ~90K | 0.86× | |
| 28 | New Jersey | ~800K | 0.85× | |
| 29 | Arizona | ~600K | 0.85× | |
| 30 | Idaho | ~200K | 0.85× | |
| 31 | Louisiana | ~400K | 0.84× | |
| 32 | Colorado | ~500K | 0.83× | |
| 33 | Nebraska | ~100K | 0.82× | |
| 34 | Michigan | ~800K | 0.80× | |
| 35 | Alabama | ~400K | 0.80× | |
| 36 | Mississippi | ~200K | 0.80× | |
| 37 | South Dakota | ~60K | 0.78× | |
| 38 | Pennsylvania | ~900K | 0.77× | |
| 39 | Indiana | ~500K | 0.74× | |
| 40 | New Hampshire | ~100K | 0.73× | |
| 41 | Maine | ~90K | 0.73× | |
| 42 | Kentucky | ~300K | 0.71× | |
| 43 | Missouri | ~400K | 0.70× | |
| 44 | West Virginia | ~100K | 0.69× | |
| 45 | Arkansas | ~200K | 0.68× | |
| 46 | Tennessee | ~500K | 0.67× | |
| 47 | Utah | ~200K | 0.67× | |
| 48 | Kansas | ~200K | 0.67× | |
| 49 | Oklahoma | ~200K | 0.61× | |
| 50 | Florida | ~1.5M | 0.58× |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardiology | Health | 3.93× | ||
| 02 | Doctor of Medicine | Business & Career | 3.56× | ||
| 03 | Diaper bag | Kids & Family | 2.74× | ||
| 04 | Preventive healthcare | Health | 2.39× | ||
| 05 | Planet Fitness | Sports | 2.08× | ||
| 06 | Philanthropy | Arts & Culture | 2.08× | ||
| 07 | Clinic | Health | 2.01× | ||
| 08 | Clinical trial | Health | 1.98× | ||
| 09 | Sustainable energy | Home & Garden | 1.94× | ||
| 10 | Metaphysics | Business & Career | 1.90× | ||
| 11 | The Washington Post | News | 1.87× | ||
| 12 | Renewable energy | Business & Career | 1.70× | ||
| 13 | Reggaeton | Music & Radio | 1.65× | ||
| 14 | Pharmacy | Business & Career | 1.63× | ||
| 15 | Trader Joe's | Shopping | 1.62× | ||
| 16 | Moisturizer | Home & Garden | 1.59× | ||
| 17 | Genetics | Kids & Family | 1.58× | ||
| 18 | Discount stores | Shopping | 1.56× | ||
| 19 | Charitable organization | Politics & Society | 1.55× | ||
| 20 | Organic food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Community Orientation | OPEN | 1.42× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Pet Ownership | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× |
Public health has an estimated audience of 36,073,325 people in United States, concentrated in California and Texas.
61.7% of Public health fans are female, 38.3% are male, with an average age of 40.8 years.
Public health fans show strongest brand affinity for Planet Fitness (2.08×), Diaper bag (2.74×), and Trader Joe's (1.62×) over the country average.
Public health fans in United States are most concentrated in California (reach ~6M), Texas (reach ~3M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Public health itself, the audience over-indexes on Diaper bag (2.74×), Trader Joe's (1.62×), Organic food (1.51×), and Philanthropy (2.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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