A data profile of the people who buy, follow and care about Public health in Brazil — modelled from more than twelve digital signal sources. Public health has an estimated audience of 12,678,853 people in Brazil.
Public health has an estimated audience of 12,678,853 people in Brazil. 71.5% are female, 28.5% are male, average age 40.6. Top brand affinities: Instagram, Medicine, Rock music, JusBrasil, True Detective.
Top brand affinities include Instagram, Medicine, Rock music, with strongest over-indexing on Instagram (1.52× the country average).
Demographically, the Public health audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Public health fan in Brazil is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Instagram.
The key figures that characterise the Public health profile in Brazil.
71.5% are female, 28.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 40.6 |
| Estimated audience size | 12,678,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Public health audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 2.25× | ||
| 02 | Strawberry | Food & Beverages | 2.14× | ||
| 03 | Rede Record | Movies & TV | 1.74× | ||
| 04 | Medicine | Business & Career | 1.73× | ||
| 05 | True Detective | Movies & TV | 1.72× | ||
| 06 | Colcci | Fashion & Accessoires | 1.71× | ||
| 07 | Physical therapy | Business & Career | 1.62× | ||
| 08 | Beleza na Web | Shopping | 1.60× | ||
| 09 | Low-carbohydrate diet | Food & Beverages | 1.57× | ||
| 10 | Baking | Food & Beverages | 1.54× | ||
| 11 | PubMed | Internet & Social Media | 1.54× | ||
| 12 | JusBrasil | Internet & Social Media | 1.53× | ||
| 13 | Embroidery | Home & Garden | 1.53× | ||
| 14 | Via Marte | Shopping | 1.53× | ||
| 15 | Internet & Social Media | 1.52× | |||
| 16 | Rock music | Music & Radio | 1.52× | ||
| 17 | Activism | Politics & Society | 1.52× | ||
| 18 | Microwave oven | Home & Garden | 1.51× | ||
| 19 | CVC Viagens | Travel & Leisure | 1.50× | ||
| 20 | Ana Maria Braga | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.45× | |
| Individualism | JOY | 1.43× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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