Public health Audience in Brazil
Public health has an estimated audience of 12,678,853 people in Brazil. 71.5% are female, 28.5% are male, average age 40.6. Top brand affinities: Superdry., Electrolux, Sport Club do Recife, JusBrasil, Telegram.
Top brand affinities include Superdry., Electrolux, Sport Club do Recife, with strongest over-indexing on Superdry. (67.21× the country average). Demographically, the Public health audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Public health fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 40.6 |
| Estimated audience size | 12,678,853 |
Audience persona
The typical Public health fan in Brazil is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Superdry..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superdry. | 67.21× | Fashion & Accessoires |
| Electrolux | 2.48× | Home & Garden |
| Sport Club do Recife | 1.96× | Sports |
| JusBrasil | 2.25× | Internet & Social Media |
| Telegram | 2.09× | Internet & Social Media |
| Havaianas | 2.09× | Fashion & Accessoires |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Organic farming | 1.73× | Food & Beverages |
| PCI Concursos | 1.58× | Shopping |
| Anti-aging cream | 1.9× | Beauty & Wellness |
| mulheres | 1.55× | Movies & TV |
| Michael Jackson | 2.27× | Music & Radio |
| Steam | 1.89× | Games |
| Knitting | 1.5× | Home & Garden |
| Smart Fit | 1.67× | Sports |
| Child care | 1.67× | Kids & Family |
| Galinha Pintadinha | 1.52× | Movies & TV |
| Natural skin care | 1.84× | Beauty & Wellness |
| BTS | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.45 |
| Creativity | OPEN | 1.42 |
| Quality Awareness | PREMIUM | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
See Public health audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.