Public health Audience in Germany
Public health has an estimated audience of 3,871,615 people in Germany. 65.1% are female, 34.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, General practitioner, Spiegel Online, Do it yourself (DIY), Tagesschau.
The average Public health fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, General practitioner, Spiegel Online, with strongest over-indexing on Vacation rental (12.15× the country average). Demographically, the Public health audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Public health fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.3 |
| Estimated audience size | 3,871,615 |
Audience persona
The typical Public health fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 785,527 | 0.93× |
| Bayern | 572,921 | 0.92× |
| Baden-Württemberg | 447,826 | 0.85× |
| Hessen | 366,333 | 1.24× |
| Niedersachsen | 356,333 | 0.95× |
| Berlin | 249,143 | 1.44× |
| Sachsen | 161,145 | 0.85× |
| Rheinland-Pfalz | 151,921 | 0.78× |
| Schleswig-Holstein | 107,863 | 0.78× |
| Bremen | 102,772 | 3.1× |
| Hamburg | 95,260 | 1.09× |
| Brandenburg | 76,681 | 0.64× |
| Thüringen | 65,140 | 0.66× |
| Sachsen-Anhalt | 61,125 | 0.61× |
| Mecklenburg-Vorpommern | 53,228 | 0.72× |
| Saarland | 22,714 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 12.15× | Travel & Leisure |
| General practitioner | 13.54× | Health |
| Spiegel Online | 2.69× | News |
| Do it yourself (DIY) | 2.63× | Home & Garden |
| Tagesschau | 2.23× | Movies & TV |
| Pet store | 3.63× | Pets & Animals |
| Dog grooming | 6.02× | Pets & Animals |
| Harry Potter | 1.71× | Movies & TV |
| Rossmann | 2.39× | Shopping |
| Natural foods | 4.17× | Food & Beverages |
| Pets | 1.69× | Pets & Animals |
| Airbnb | 2.04× | Travel & Leisure |
| Etsy | 2.88× | Fashion & Accessoires |
| Local food | 2.72× | Food & Beverages |
| Pet food | 2.45× | Pets & Animals |
| Fast food | 2.28× | Food & Beverages |
| Automobiles | 1.61× | Cars & Mobility |
| Primark | 2.26× | Shopping |
| Organic food | 2.07× | Food & Beverages |
| Livemusic | 2.4× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.72 |
| Healthy Lifestyle | BALANCE | 2.38 |
| DIY Mentality | THRILL | 1.78 |
| Pet Ownership | JOY | 1.77 |
| Sports Activity | POWER | 1.73 |
| Design Affinity | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
See Public health audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Public health have in Germany?
Public health has an estimated audience of 3,871,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public health fans?
65.1% of Public health fans are female, 34.9% are male, with an average age of 39.3 years.
Which brands do Public health fans like most?
Public health fans show strongest brand affinity for Vacation rental (12.15×), General practitioner (13.54×), and Spiegel Online (2.69×) over the country average.
Where do Public health fans live in Germany?
Public health fans in Germany are most concentrated in Nordrhein-Westfalen (reach 785,527), Bayern (reach 572,921), and Baden-Württemberg (reach 447,826). These three regions account for the largest share of the active audience.
What other brands do Public health fans also like?
Beyond Public health itself, the audience over-indexes on General practitioner (13.54×), Spiegel Online (2.69×), Do it yourself (DIY) (2.63×), and Tagesschau (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.