Rascasse Audience Intelligence

Public health Audience in Germany

A data profile of the people who buy, follow and care about Public health in Germany — modelled from more than twelve digital signal sources. Public health has an estimated audience of 3,871,615 people in Germany.

#69among Field of study in Germany#951among Topic in Germany#43in Politics & Society

The average Public health fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include General practitioner, Tagesschau, Dog grooming, with strongest over-indexing on General practitioner (16.61× the country average).

Demographically, the Public health audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public health fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for General practitioner.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public health profile in Germany.

Audience size
3.9M
in Germany
Gender
65.1%♀
34.9% male
Age
39.3
average years
Country rank
#1538
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public health fans

65.1% are female, 34.9% are male, average age 39.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Public health audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age39.3
Estimated audience size3,871,615
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Public health audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Public health audience comes from Germany.

Worldwide audience distribution share by country for Public health
CountryShare
United States21.4%
Brazil7.5%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public health audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public health fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~80K2.46×
02Berlin~200K1.34×
03Hessen~300K1.18×
04Hamburg~90K1.07×
05Niedersachsen~400K1.00×
06Nordrhein-Westfalen~800K0.91×
07Bayern~600K0.90×
08Sachsen~200K0.88×
09Mecklenburg-Vorpommern~60K0.86×
10Baden-Württemberg~500K0.85×
11Schleswig-Holstein~100K0.85×
12Thüringen~80K0.84×
13Rheinland-Pfalz~200K0.83×
14Saarland~40K0.82×
15Sachsen-Anhalt~80K0.80×
16Brandenburg~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Public health, Germany
0.77×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public health audience
#·InterestCategoryAffinity×
01General practitionerHealth16.61×
02Dog groomingPets & Animals5.93×
03PhilanthropyArts & Culture3.99×
04ActivismPolitics & Society3.16×
05Millie Bobby BrownMovies & TV2.75×
06SkyscannerTravel & Leisure2.65×
07Pet storePets & Animals2.38×
08Organic farmingFood & Beverages2.37×
09EtsyFashion & Accessoires2.32×
10TagesschauMovies & TV2.09×
11HugendubelShopping2.09×
12SupermanMovies & TV2.01×
13Sustainable energyHome & Garden1.97×
14Fast foodFood & Beverages1.93×
15Do it yourself (DIY)Home & Garden1.90×
16RossmannShopping1.85×
17PrimarkShopping1.85×
18Netto Marken-DiscountShopping1.74×
19Organic foodFood & Beverages1.72×
20AirbnbTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public health audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.30×
SustainabilityBALANCE2.26×
Community OrientationOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public health audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.06×
PatriotismCONSERVATISM1.09×
Social Media UsageJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public health have in Germany?

Public health has an estimated audience of 3,871,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public health fans?

65.1% of Public health fans are female, 34.9% are male, with an average age of 39.3 years.

03

Which brands do Public health fans like most?

Public health fans show strongest brand affinity for General practitioner (16.61×), Tagesschau (2.09×), and Dog grooming (5.93×) over the country average.

04

Where do Public health fans live in Germany?

Public health fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Public health fans also like?

Beyond Public health itself, the audience over-indexes on Tagesschau (2.09×), Dog grooming (5.93×), Do it yourself (DIY) (1.9×), and Netto Marken-Discount (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Public health audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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