A data profile of the people who buy, follow and care about Public health in Italy — modelled from more than twelve digital signal sources. Public health has an estimated audience of 5,177,135 people in Italy.
Public health has an estimated audience of 5,177,135 people in Italy. 67.7% are female, 32.3% are male, average age 43.1. Top brand affinities: Maisons du Monde, Nutritionist, Purchase discount, Coop, Do it yourself (DIY).
Top brand affinities include Maisons du Monde, Nutritionist, Purchase discount, with strongest over-indexing on Maisons du Monde (4.51× the country average).
Demographically, the Public health audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Public health fan in Italy is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Maisons du Monde.
The key figures that characterise the Public health profile in Italy.
67.7% are female, 32.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 43.1 |
| Estimated audience size | 5,177,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Public health audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.5% |
| Japan | 5.0% |
The strongest cross-interests of the Public health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 5.18× | ||
| 02 | Maisons du Monde | Home & Garden | 4.51× | ||
| 03 | Purchase discount | Shopping | 4.13× | ||
| 04 | Nutritionist | Food & Beverages | 3.88× | ||
| 05 | Diet food | Food & Beverages | 3.85× | ||
| 06 | Preventive healthcare | Health | 3.21× | ||
| 07 | Cholesterol | Food & Beverages | 3.17× | ||
| 08 | Emotional intelligence | Health | 3.04× | ||
| 09 | Simple living | Politics & Society | 2.79× | ||
| 10 | Draught beer | Food & Beverages | 2.68× | ||
| 11 | Uniqlo | Shopping | 2.53× | ||
| 12 | Self-esteem | Health | 2.37× | ||
| 13 | Fast casual restaurants | Food & Beverages | 2.13× | ||
| 14 | Animal rights | Politics & Society | 2.06× | ||
| 15 | Summer vacation | Travel & Leisure | 1.97× | ||
| 16 | Coop | Food & Beverages | 1.91× | ||
| 17 | Gourmet Foods | Food & Beverages | 1.88× | ||
| 18 | Local food | Food & Beverages | 1.86× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 20 | TicketOne | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Mindfulness | BALANCE | 1.47× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Public health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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