A data profile of the people who buy, follow and care about Nutritionist in Italy — modelled from more than twelve digital signal sources. Nutritionist has an estimated audience of 4,093,154 people in Italy.
The average Nutritionist fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Paleolithic diet, Message in a Bottle (film), Public health, with strongest over-indexing on Paleolithic diet (5.47× the country average).
Demographically, the Nutritionist audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nutritionist fan in Italy is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Paleolithic diet.
The key figures that characterise the Nutritionist profile in Italy.
74.0% are female, 26.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 43.9 |
| Estimated audience size | 4,093,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Nutritionist audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Brazil | 14.2% |
| Italy | 7.4% |
Where the Nutritionist audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~400K | 1.26× | |
| 02 | Basilicata | ~40K | 1.06× | |
| 03 | Umbria | ~70K | 1.04× | |
| 04 | Friuli-Venezia Giulia | ~80K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~80K | 1.01× | |
| 06 | Liguria | ~100K | 1.00× | |
| 07 | Abruzzo | ~90K | 1.00× | |
| 08 | Molise | ~20K | 1.00× | |
| 09 | Aosta Valley | ~10K | 1.00× | |
| 10 | Calabria | ~100K | 0.99× | |
| 11 | Marche | ~100K | 0.99× | |
| 12 | Lombardy | ~700K | 0.98× | |
| 13 | Sardinia | ~100K | 0.97× | |
| 14 | Piedmont | ~300K | 0.96× | |
| 15 | Lazio | ~500K | 0.95× | |
| 16 | Tuscany | ~300K | 0.95× | |
| 17 | Puglia | ~300K | 0.94× | |
| 18 | Sicilia | ~300K | 0.93× | |
| 19 | Emilia-Romagna | ~300K | 0.93× | |
| 20 | Campania | ~400K | 0.92× |
The strongest cross-interests of the Nutritionist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paleolithic diet | Health | 5.47× | ||
| 02 | Human nutrition | Food & Beverages | 5.38× | ||
| 03 | Dietitian | Health | 4.88× | ||
| 04 | Diet food | Food & Beverages | 4.71× | ||
| 05 | Public health | Politics & Society | 3.88× | ||
| 06 | Metabolism | Health | 3.37× | ||
| 07 | Healthy habits | Health | 3.19× | ||
| 08 | Healthy diet | Health | 2.58× | ||
| 09 | Specialty (medicine) | Health | 2.44× | ||
| 10 | Physician | Business & Career | 2.08× | ||
| 11 | Message in a Bottle (film) | Movies & TV | 2.00× | ||
| 12 | Coop | Food & Beverages | 1.94× | ||
| 13 | Eating | Food & Beverages | 1.86× | ||
| 14 | Organic food | Food & Beverages | 1.86× | ||
| 15 | Health care | Business & Career | 1.83× | ||
| 16 | Medicine | Business & Career | 1.76× | ||
| 17 | Pastry | Food & Beverages | 1.72× | ||
| 18 | Conad | Shopping | 1.65× | ||
| 19 | Well-being | Health | 1.61× | ||
| 20 | Recipes | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Creativity | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.76× | |
| Individualism | JOY | 0.77× |
Nutritionist has an estimated audience of 4,093,154 people in Italy, concentrated in Lombardy and Lazio.
74.0% of Nutritionist fans are female, 26.0% are male, with an average age of 43.9 years.
Nutritionist fans show strongest brand affinity for Paleolithic diet (5.47×), Message in a Bottle (film) (2×), and Public health (3.88×) over the country average.
Nutritionist fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nutritionist itself, the audience over-indexes on Message in a Bottle (film) (2×), Public health (3.88×), Healthy diet (2.58×), and Eating (1.86×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Nutritionist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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