Rascasse Audience Intelligence

Nutritionist Audience in United States

A data profile of the people who buy, follow and care about Nutritionist in United States — modelled from more than twelve digital signal sources. Nutritionist has an estimated audience of 10,649,170 people in United States.

#2170among Topic in United States#262in Food & Beverages

The average Nutritionist fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Physician, Metabolism, Nordstrom rack, with strongest over-indexing on Physician (1.69× the country average).

Demographically, the Nutritionist audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nutritionist fan in United States is more female, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Physician.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nutritionist profile in United States.

Audience size
10.6M
in United States
Gender
72.6%♀
27.4% male
Age
41.4
average years
Country rank
#3361
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nutritionist fans

72.6% are female, 27.4% are male, average age 41.4.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Nutritionist audience in United States
MetricValue
Female72.6%
Male27.4%
Average age41.4
Estimated audience size10,649,170
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Nutritionist audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Nutritionist audience comes from United States.

Worldwide audience distribution share by country for Nutritionist
CountryShare
United States19.3%
Brazil14.2%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nutritionist audience in United States is strongest.

Fig. 05

Top regions by affinity

Nutritionist fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.36×
02Virginia~400K1.36×
03New Jersey~400K1.35×
04Texas~1M1.30×
05Connecticut~100K1.30×
06Florida~900K1.26×
07California~1.5M1.25×
08Kansas~100K1.24×
09Maryland~200K1.17×
10Georgia~400K1.16×
11Arizona~300K1.16×
12Oregon~100K1.13×
13Rhode Island~40K1.11×
14Illinois~400K1.10×
15North Carolina~400K1.10×
16Washington~200K1.08×
17Massachusetts~200K1.06×
18New Mexico~60K1.06×
19Pennsylvania~400K1.05×
20Nevada~100K1.05×
21Tennessee~200K1.04×
22Utah~100K1.04×
23Washington, District of Columbia~30K1.01×
24New Hampshire~40K1.00×
25Delaware~30K1.00×
26Vermont~20K1.00×
27Colorado~200K0.99×
28South Carolina~200K0.97×
29Ohio~300K0.96×
30Louisiana~100K0.93×
31Idaho~50K0.91×
32Kentucky~100K0.90×
33Oklahoma~100K0.90×
34Mississippi~80K0.90×
35Maine~30K0.90×
36Alabama~100K0.88×
37Alaska~20K0.88×
38Michigan~200K0.86×
39Missouri~100K0.86×
40Hawaii~40K0.86×
41Indiana~200K0.85×
42Minnesota~100K0.85×
43Arkansas~70K0.85×
44South Dakota~20K0.85×
45Montana~20K0.84×
46Nebraska~40K0.83×
47Wisconsin~100K0.82×
48West Virginia~40K0.80×
49North Dakota~20K0.80×
50Iowa~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Nutritionist, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nutritionist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nutritionist audience
#·InterestCategoryAffinity×
01Roots reggaeMusic & Radio3.79×
02ShoulderHealth3.23×
03KetosisHealth2.76×
04Paleolithic dietHealth2.60×
05Natural bodybuildingSports2.58×
06JointHealth2.42×
07CholesterolFood & Beverages2.38×
08MetabolismHealth2.10×
09Human gastrointestinal tractHealth2.07×
10Wellness (alternative medicine)Health1.98×
11KetoneHealth1.94×
12SandalFashion & Accessoires1.90×
13LA FitnessSports1.82×
14Physical therapyBusiness & Career1.82×
15CalorieFood & Beverages1.78×
16PhysicianBusiness & Career1.69×
17CookbookFood & Beverages1.59×
18AgeingBeauty & Wellness1.55×
19Nordstrom rackFashion & Accessoires1.53×
20Staples (Canada)Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nutritionist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nutritionist audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.18×
Healthy LifestyleBALANCE1.02×
CreativityOPEN0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nutritionist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
ExtroversionTHRILL0.63×
Urban LifestyleOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nutritionist have in United States?

Nutritionist has an estimated audience of 10,649,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nutritionist fans?

72.6% of Nutritionist fans are female, 27.4% are male, with an average age of 41.4 years.

03

Which brands do Nutritionist fans like most?

Nutritionist fans show strongest brand affinity for Physician (1.69×), Metabolism (2.1×), and Nordstrom rack (1.53×) over the country average.

04

Where do Nutritionist fans live in United States?

Nutritionist fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Nutritionist fans also like?

Beyond Nutritionist itself, the audience over-indexes on Metabolism (2.1×), Nordstrom rack (1.53×), Paleolithic diet (2.6×), and Joint (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Nutritionist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nutritionist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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