Roots reggae Audience in United States
Roots reggae has an estimated audience of 6,382,034 people in United States. 52.0% are female, 48.0% are male, average age 34.8. Top regions: Florida, California, New York.
The average Roots reggae fan in United States is 34.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Demographically, the Roots reggae audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Roots reggae fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.8 |
| Estimated audience size | 6,382,034 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 830,445 | 1.92× |
| California | 594,779 | 0.85× |
| New York | 302,697 | 0.85× |
| Texas | 170,084 | 0.31× |
| Pennsylvania | 119,510 | 0.56× |
| Georgia | 101,489 | 0.52× |
| North Carolina | 93,290 | 0.49× |
| Arizona | 85,741 | 0.66× |
| New Jersey | 84,075 | 0.52× |
| Virginia | 81,971 | 0.53× |
| Massachusetts | 81,355 | 0.65× |
| Hawaii | 80,343 | 2.93× |
| Washington | 69,169 | 0.54× |
| Ohio | 68,934 | 0.35× |
| Maryland | 59,810 | 0.55× |
| Illinois | 58,716 | 0.28× |
| Colorado | 56,203 | 0.56× |
| Oregon | 52,567 | 0.72× |
| Mississippi | 50,918 | 0.97× |
| Louisiana | 49,045 | 0.6× |
| South Carolina | 46,503 | 0.48× |
| Arkansas | 45,235 | 0.86× |
| Connecticut | 45,152 | 0.71× |
| Oklahoma | 44,238 | 0.62× |
| Kentucky | 43,537 | 0.54× |
| Alabama | 42,142 | 0.47× |
| Indiana | 42,073 | 0.36× |
| West Virginia | 42,035 | 1.41× |
| Alaska | 41,948 | 3.07× |
| Michigan | 41,771 | 0.25× |
| Wisconsin | 41,548 | 0.43× |
| Missouri | 40,747 | 0.4× |
| Tennessee | 40,147 | 0.31× |
| Kansas | 38,826 | 0.77× |
| Idaho | 38,817 | 1.21× |
| Iowa | 36,860 | 0.7× |
| Montana | 36,568 | 2.07× |
| South Dakota | 36,094 | 2.45× |
| New Hampshire | 34,635 | 1.38× |
| Minnesota | 34,470 | 0.38× |
| Wyoming | 34,004 | 3.59× |
| Nebraska | 33,916 | 1.06× |
| New Mexico | 33,739 | 1.05× |
| Nevada | 33,629 | 0.54× |
| Rhode Island | 33,445 | 1.65× |
| Maine | 33,424 | 1.46× |
| Utah | 33,002 | 0.58× |
| Vermont | 32,895 | 2.94× |
| Delaware | 29,951 | 1.7× |
| Washington, District of Columbia | 23,428 | 1.22× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Early Adopter Mentality | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.18 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 9.0% |
| United Kingdom | 5.0% |
See Roots reggae audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Roots reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.