Rascasse Audience Intelligence

Roots reggae Audience in Germany

A data profile of the people who buy, follow and care about Roots reggae in Germany — modelled from more than twelve digital signal sources. Roots reggae has an estimated audience of 718,668 people in Germany.

#158among Musical genre in Germany#3812among Topic in Germany#929in Music & Radio

The average Roots reggae fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ragga, Bob Marley, Ska punk, with strongest over-indexing on Ragga (25.12× the country average).

Demographically, the Roots reggae audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roots reggae fan in Germany is more male, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Ragga.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roots reggae profile in Germany.

Audience size
719K
in Germany
Gender
44.7%♀
55.3% male
Age
34.4
average years
Country rank
#8657
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roots reggae fans

44.7% are female, 55.3% are male, average age 34.4.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Roots reggae audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age34.4
Estimated audience size718,668
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Roots reggae audience in Germany
Age bracketShare%
16-1929%
20-2926%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Roots reggae audience comes from Germany.

Worldwide audience distribution share by country for Roots reggae
CountryShare
United States23.0%
Brazil9.0%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roots reggae audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roots reggae fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.53×
02Saarland~10K1.17×
03Mecklenburg-Vorpommern~10K1.06×
04Thüringen~20K1.05×
05Sachsen-Anhalt~20K1.01×
06Brandenburg~20K0.98×
07Hamburg~20K0.95×
08Berlin~30K0.94×
09Schleswig-Holstein~20K0.94×
10Rheinland-Pfalz~30K0.92×
11Sachsen~30K0.91×
12Niedersachsen~60K0.84×
13Hessen~50K0.84×
14Bayern~90K0.82×
15Nordrhein-Westfalen~100K0.81×
16Baden-Württemberg~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Roots reggae, Germany
0.80×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roots reggae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roots reggae audience
#·InterestCategoryAffinity×
01Rock in RioMusic & Radio44.29×
02supergaFashion & Accessoires31.91×
03Reggae rockMusic & Radio31.21×
04RaggaMusic & Radio25.12×
05Cheech & ChongMovies & TV22.85×
06Hip hop soulMusic & Radio20.40×
07Ska punkMusic & Radio18.58×
08Reggae en EspañolMusic & Radio13.61×
09Willie NelsonMusic & Radio12.72×
10Bob MarleyMusic & Radio12.37×
11Associated Wholesale GrocersShopping12.02×
12Hardcore hip hopMusic & Radio11.50×
13Reggae genresMusic & Radio10.45×
14Pitbull (rapper)Music & Radio10.04×
15Tidal (service)Music & Radio6.31×
1611teamsportsSports5.71×
17ReggaetonMusic & Radio5.65×
18ReggaeMusic & Radio4.73×
19DancehallsMusic & Radio4.17×
20Rhythm and blues musicMusic & Radio1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roots reggae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roots reggae audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.26×
Community OrientationOPEN1.25×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roots reggae audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Design AffinityPREMIUM0.90×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roots reggae have in Germany?

Roots reggae has an estimated audience of 718,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roots reggae fans?

44.7% of Roots reggae fans are female, 55.3% are male, with an average age of 34.4 years.

03

Which brands do Roots reggae fans like most?

Roots reggae fans show strongest brand affinity for Ragga (25.12×), Bob Marley (12.37×), and Ska punk (18.58×) over the country average.

04

Where do Roots reggae fans live in Germany?

Roots reggae fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Roots reggae fans also like?

Beyond Roots reggae itself, the audience over-indexes on Bob Marley (12.37×), Ska punk (18.58×), Rock in Rio (44.29×), and Willie Nelson (12.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Roots reggae audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roots reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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