Rascasse Audience Intelligence

Willie Nelson Audience in Germany

A data profile of the people who buy, follow and care about Willie Nelson in Germany — modelled from more than twelve digital signal sources. Willie Nelson has an estimated audience of 512,959 people in Germany.

#3among Country music in Germany#2169among Person in Germany#1293in Music & Radio

The average Willie Nelson fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Seth Rogen, Daikin, with strongest over-indexing on Beetlejuice (50.47× the country average).

Demographically, the Willie Nelson audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Willie Nelson fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Beetlejuice.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willie Nelson profile in Germany.

Audience size
513K
in Germany
Gender
37.4%♀
62.6% male
Age
42.2
average years
Country rank
#11506
Person in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willie Nelson fans

37.4% are female, 62.6% are male, average age 42.2.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Willie Nelson audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age42.2
Estimated audience size512,959
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Willie Nelson audience in Germany
Age bracketShare%
16-1922%
20-2911%
30-3914%
40-4922%
50+32%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Willie Nelson audience comes from Germany.

Worldwide audience distribution share by country for Willie Nelson
CountryShare
United States63.1%
Canada5.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willie Nelson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Willie Nelson fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.12×
02Sachsen~30K1.07×
03Schleswig-Holstein~20K1.07×
04Bayern~90K1.05×
05Rheinland-Pfalz~30K1.05×
06Niedersachsen~50K1.04×
07Saarland~7K1.04×
08Berlin~20K1.02×
09Bremen~4K1.00×
10Hessen~40K0.99×
11Hamburg~10K0.97×
12Brandenburg~20K0.95×
13Baden-Württemberg~70K0.94×
14Sachsen-Anhalt~10K0.94×
15Nordrhein-Westfalen~100K0.91×
16Mecklenburg-Vorpommern~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Willie Nelson, Germany
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willie Nelson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willie Nelson audience
#·InterestCategoryAffinity×
01Cheech MarinMovies & TV73.74×
02DaikinHome & Garden71.43×
03Pineapple Express (film)Movies & TV68.46×
04Cheech & ChongMovies & TV51.77×
05Waylon JenningsMusic & Radio51.73×
06Seth RogenMovies & TV51.64×
07BeetlejuiceMovies & TV50.47×
08Tom ClancyLiterature47.87×
09Martin ScorseseMovies & TV40.26×
10Hell's Kitchen (U.S. TV series)Movies & TV40.13×
11Weeds (TV series)Movies & TV38.88×
12RadiatorHome & Garden37.10×
13Terminator (franchise)Movies & TV23.19×
14Bob MarleyMusic & Radio21.69×
15Top GunMovies & TV19.91×
16Scooby-DooMovies & TV17.65×
17Johnny CashMusic & Radio17.58×
18CaravanMusic & Radio16.05×
19Jurassic WorldMovies & TV10.84×
20TipicoGames6.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willie Nelson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willie Nelson audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Healthy LifestyleBALANCE1.47×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willie Nelson audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
CreativityOPEN0.94×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willie Nelson have in Germany?

Willie Nelson has an estimated audience of 512,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Willie Nelson fans?

37.4% of Willie Nelson fans are female, 62.6% are male, with an average age of 42.2 years.

03

Which brands do Willie Nelson fans like most?

Willie Nelson fans show strongest brand affinity for Beetlejuice (50.47×), Seth Rogen (51.64×), and Daikin (71.43×) over the country average.

04

Where do Willie Nelson fans live in Germany?

Willie Nelson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Willie Nelson fans also like?

Beyond Willie Nelson itself, the audience over-indexes on Seth Rogen (51.64×), Daikin (71.43×), Scooby-Doo (17.65×), and Weeds (TV series) (38.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in Germany

See Willie Nelson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Willie Nelson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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