Rascasse Audience Intelligence

Radiator Audience in Germany

A data profile of the people who buy, follow and care about Radiator in Germany — modelled from more than twelve digital signal sources. Radiator has an estimated audience of 261,855 people in Germany.

#6590among Topic in Germany#906in Home & Garden

The average Radiator fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central heating, Crowne Plaza, Electric heating, with strongest over-indexing on Central heating (20.41× the country average).

Demographically, the Radiator audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radiator fan in Germany is more male, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radiator profile in Germany.

Audience size
262K
in Germany
Gender
32.4%♀
67.6% male
Age
45.7
average years
Country rank
#19063
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radiator fans

32.4% are female, 67.6% are male, average age 45.7.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Radiator audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age45.7
Estimated audience size261,855
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Radiator audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Radiator audience comes from Germany.

Worldwide audience distribution share by country for Radiator
CountryShare
United Kingdom16.2%
France10.0%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radiator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radiator fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Berlin~10K1.21×
03Bayern~50K1.15×
04Baden-Württemberg~40K1.15×
05Nordrhein-Westfalen~60K1.11×
06Rheinland-Pfalz~10K1.11×
07Hamburg~6K1.08×
08Niedersachsen~30K1.05×
09Schleswig-Holstein~10K1.04×
10Bremen~2K1.04×
11Saarland~3K0.97×
12Brandenburg~7K0.88×
13Sachsen~10K0.80×
14Thüringen~5K0.80×
15Mecklenburg-Vorpommern~4K0.75×
16Sachsen-Anhalt~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Radiator, Germany
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radiator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radiator audience
#·InterestCategoryAffinity×
01Orange PolskaTechnology & Electronics88.19×
02Crowne PlazaTravel & Leisure78.78×
03Darling HarbourTravel & Leisure74.12×
04Sydney Harbour BridgeTravel & Leisure74.11×
05Apothic WineFood & Beverages63.91×
06HabboKids & Family43.12×
07Kraft FoodsFood & Beverages30.03×
08Radiator (heating)Home & Garden25.21×
09Central heatingHome & Garden20.41×
10Electric heatingHome & Garden18.02×
11BoilerHome & Garden15.45×
12B&B HotelsTravel & Leisure14.16×
13Heating systemHome & Garden13.64×
14Wood-burning stoveHome & Garden13.41×
15HVACHome & Garden8.39×
16L'OsteriaFood & Beverages8.37×
17FireplaceHome & Garden7.77×
18Heat pumpHome & Garden6.84×
19Instant GamingGames5.60×
20Air conditioningTechnology & Electronics4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radiator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radiator audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.49×
DIY MentalityTHRILL1.48×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radiator audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
IndividualismJOY0.97×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radiator have in Germany?

Radiator has an estimated audience of 261,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radiator fans?

32.4% of Radiator fans are female, 67.6% are male, with an average age of 45.7 years.

03

Which brands do Radiator fans like most?

Radiator fans show strongest brand affinity for Central heating (20.41×), Crowne Plaza (78.78×), and Electric heating (18.02×) over the country average.

04

Where do Radiator fans live in Germany?

Radiator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Radiator fans also like?

Beyond Radiator itself, the audience over-indexes on Crowne Plaza (78.78×), Electric heating (18.02×), HVAC (8.39×), and Heating system (13.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Radiator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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