Radiator Audience in Germany
Radiator has an estimated audience of 261,855 people in Germany. 32.4% are female, 67.6% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Central heating, Crowne Plaza, Electric heating, HVAC, Heating system.
The average Radiator fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Central heating, Crowne Plaza, Electric heating, with strongest over-indexing on Central heating (20.41× the country average). Demographically, the Radiator audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Radiator fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 45.7 |
| Estimated audience size | 261,855 |
Audience persona
The typical Radiator fan in Germany is more male, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Central heating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,428 | 1.16× |
| Bayern | 50,315 | 1.2× |
| Baden-Württemberg | 42,177 | 1.18× |
| Niedersachsen | 26,845 | 1.06× |
| Hessen | 26,285 | 1.32× |
| Berlin | 14,748 | 1.26× |
| Rheinland-Pfalz | 14,363 | 1.09× |
| Sachsen | 9,992 | 0.78× |
| Schleswig-Holstein | 9,764 | 1.04× |
| Brandenburg | 6,812 | 0.84× |
| Hamburg | 6,521 | 1.1× |
| Thüringen | 5,013 | 0.75× |
| Sachsen-Anhalt | 4,463 | 0.66× |
| Mecklenburg-Vorpommern | 3,257 | 0.65× |
| Saarland | 2,849 | 0.89× |
| Bremen | 2,320 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Central heating | 20.41× | Home & Garden |
| Crowne Plaza | 78.78× | Travel & Leisure |
| Electric heating | 18.02× | Home & Garden |
| HVAC | 8.39× | Home & Garden |
| Heating system | 13.64× | Home & Garden |
| Sydney Harbour Bridge | 74.11× | Travel & Leisure |
| Radiator (heating) | 25.21× | Home & Garden |
| B&B Hotels | 14.16× | Travel & Leisure |
| Boiler | 15.45× | Home & Garden |
| L'Osteria | 8.37× | Food & Beverages |
| Sunexpress | 5.31× | Travel & Leisure |
| Habbo | 43.12× | Kids & Family |
| Orange Polska | 88.19× | Technology & Electronics |
| Heat pump | 6.84× | Home & Garden |
| Apothic Wine | 63.91× | Food & Beverages |
| Fireplace | 7.77× | Home & Garden |
| Wood-burning stove | 13.41× | Home & Garden |
| Darling Harbour | 74.12× | Travel & Leisure |
| Air conditioning | 4.9× | Technology & Electronics |
| Kraft Foods | 30.03× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| DIY Mentality | THRILL | 1.78 |
| Sustainability | BALANCE | 1.73 |
| Quality Awareness | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.31 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.2% |
| France | 10.0% |
| United States | 8.8% |
See Radiator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Radiator have in Germany?
Radiator has an estimated audience of 261,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radiator fans?
32.4% of Radiator fans are female, 67.6% are male, with an average age of 45.7 years.
Which brands do Radiator fans like most?
Radiator fans show strongest brand affinity for Central heating (20.41×), Crowne Plaza (78.78×), and Electric heating (18.02×) over the country average.
Where do Radiator fans live in Germany?
Radiator fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,428), Bayern (reach 50,315), and Baden-Württemberg (reach 42,177). These three regions account for the largest share of the active audience.
What other brands do Radiator fans also like?
Beyond Radiator itself, the audience over-indexes on Crowne Plaza (78.78×), Electric heating (18.02×), HVAC (8.39×), and Heating system (13.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.