Rascasse Audience Intelligence

Boiler Audience in Germany

A data profile of the people who buy, follow and care about Boiler in Germany — modelled from more than twelve digital signal sources. Boiler has an estimated audience of 705,663 people in Germany.

#3846among Topic in Germany#537in Home & Garden

The average Boiler fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central heating, Efficient energy use, Solar power, with strongest over-indexing on Central heating (63.79× the country average).

Demographically, the Boiler audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boiler fan in Germany is more male, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boiler profile in Germany.

Audience size
706K
in Germany
Gender
32.1%♀
67.9% male
Age
45.0
average years
Country rank
#8800
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boiler fans

32.1% are female, 67.9% are male, average age 45.0.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Boiler audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age45.0
Estimated audience size705,663
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Boiler audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4928%
50+30%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Boiler audience comes from Germany.

Worldwide audience distribution share by country for Boiler
CountryShare
United Kingdom13.3%
United States11.1%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boiler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boiler fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.80×
02Baden-Württemberg~100K1.00×
03Hessen~50K0.99×
04Thüringen~20K0.98×
05Bayern~100K0.96×
06Brandenburg~20K0.95×
07Rheinland-Pfalz~30K0.93×
08Hamburg~10K0.93×
09Sachsen~30K0.91×
10Sachsen-Anhalt~20K0.91×
11Saarland~8K0.88×
12Mecklenburg-Vorpommern~10K0.87×
13Bremen~5K0.85×
14Nordrhein-Westfalen~100K0.84×
15Niedersachsen~50K0.77×
16Schleswig-Holstein~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Boiler, Germany
0.73×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boiler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boiler audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden63.79×
02Solar water heatingHome & Garden25.82×
03RyobiCars & Mobility18.52×
04BiomassHome & Garden16.90×
05Tim RobbinsMovies & TV13.66×
06Willie NelsonMusic & Radio13.65×
07Heat pumpHome & Garden13.08×
08Electric heatingHome & Garden12.63×
09Photovoltaic systemHome & Garden11.78×
10Efficient energy useTechnology & Electronics10.72×
11HVACHome & Garden10.58×
12FertilizerHome & Garden9.39×
13Energy conservationHome & Garden9.27×
14Solar powerHome & Garden9.04×
15PhotovoltaicsHome & Garden8.94×
16Wood carvingHome & Garden8.80×
17Solar cellHome & Garden6.78×
18Lawn mowerHome & Garden6.52×
19Solar energyHome & Garden4.24×
20Renewable energyBusiness & Career3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boiler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boiler audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.72×
Need for SecurityCONSERVATISM1.95×
Convenience OrientationPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boiler audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Sports ActivityPOWER0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boiler have in Germany?

Boiler has an estimated audience of 705,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boiler fans?

32.1% of Boiler fans are female, 67.9% are male, with an average age of 45.0 years.

03

Which brands do Boiler fans like most?

Boiler fans show strongest brand affinity for Central heating (63.79×), Efficient energy use (10.72×), and Solar power (9.04×) over the country average.

04

Where do Boiler fans live in Germany?

Boiler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boiler fans also like?

Beyond Boiler itself, the audience over-indexes on Efficient energy use (10.72×), Solar power (9.04×), HVAC (10.58×), and Photovoltaic system (11.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Boiler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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