Boiler Audience in Germany
Boiler has an estimated audience of 705,663 people in Germany. 32.1% are female, 67.9% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indigenous Australian art, Assisi, Cocktail, Pillow, VfL Wolfsburg.
The average Boiler fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indigenous Australian art, Assisi, Cocktail, with strongest over-indexing on Indigenous Australian art (14.74× the country average). Demographically, the Boiler audience skews more male with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Boiler fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 45.0 |
| Estimated audience size | 705,663 |
Audience persona
The typical Boiler fan in Germany is more male, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Indigenous Australian art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,781 | 0.85× |
| Bayern | 111,829 | 0.99× |
| Baden-Württemberg | 98,642 | 1.02× |
| Berlin | 88,469 | 2.8× |
| Hessen | 54,096 | 1.01× |
| Niedersachsen | 51,518 | 0.75× |
| Rheinland-Pfalz | 32,309 | 0.91× |
| Sachsen | 31,600 | 0.91× |
| Brandenburg | 20,523 | 0.94× |
| Schleswig-Holstein | 18,195 | 0.72× |
| Thüringen | 16,562 | 0.92× |
| Sachsen-Anhalt | 15,548 | 0.85× |
| Hamburg | 15,231 | 0.96× |
| Mecklenburg-Vorpommern | 10,727 | 0.8× |
| Saarland | 6,759 | 0.78× |
| Bremen | 4,904 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indigenous Australian art | 14.74× | Arts & Culture |
| Assisi | 9.04× | Travel & Leisure |
| Cocktail | 1.72× | Food & Beverages |
| Pillow | 1.96× | Home & Garden |
| VfL Wolfsburg | 1.98× | Sports |
| CAC 40 | 1.51× | Business & Career |
| Urban Outfitters | 1.53× | Shopping |
| MK | 2.61× | Music & Radio |
| Stucco | 2.11× | Home & Garden |
| Kafr Qasim | 16.9× | Sports |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Enzkreis | 6.3× | Travel & Leisure |
| Icon (magazine) | 1.55× | Arts & Culture |
| Schweinshaxe | 2.71× | Food & Beverages |
| Peugeot 308 | 1.91× | Cars & Mobility |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Vijesti.ba | 2.13× | News |
| Leverage (TV series) | 3.03× | Movies & TV |
| HydraFacial | 3.09× | Beauty & Wellness |
| Carrie (novel) | 2.68× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.05 |
| Extroversion | THRILL | 1.84 |
| Need for Security | CONSERVATISM | 1.73 |
| Quality Awareness | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.68 |
| Convenience Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.3% |
| United States | 11.1% |
| Italy | 8.7% |
See Boiler audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boiler have in Germany?
Boiler has an estimated audience of 705,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boiler fans?
32.1% of Boiler fans are female, 67.9% are male, with an average age of 45.0 years.
Which brands do Boiler fans like most?
Boiler fans show strongest brand affinity for Indigenous Australian art (14.74×), Assisi (9.04×), and Cocktail (1.72×) over the country average.
Where do Boiler fans live in Germany?
Boiler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,781), Bayern (reach 111,829), and Baden-Württemberg (reach 98,642). These three regions account for the largest share of the active audience.
What other brands do Boiler fans also like?
Beyond Boiler itself, the audience over-indexes on Assisi (9.04×), Cocktail (1.72×), Pillow (1.96×), and VfL Wolfsburg (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.