Heat pump Audience in Germany
Heat pump has an estimated audience of 2,614,092 people in Germany. 35.0% are female, 65.0% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric heating, Central heating, Heating system, Air conditioning, Solar cell.
The average Heat pump fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric heating, Central heating, Heating system, with strongest over-indexing on Electric heating (12.62× the country average). Demographically, the Heat pump audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Heat pump fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 45.5 |
| Estimated audience size | 2,614,092 |
Audience persona
The typical Heat pump fan in Germany is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Electric heating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 605,670 | 1.06× |
| Bayern | 428,648 | 1.02× |
| Baden-Württemberg | 381,343 | 1.07× |
| Niedersachsen | 331,219 | 1.3× |
| Hessen | 198,827 | 1× |
| Rheinland-Pfalz | 154,144 | 1.18× |
| Sachsen | 122,723 | 0.96× |
| Schleswig-Holstein | 100,689 | 1.07× |
| Brandenburg | 96,332 | 1.19× |
| Berlin | 79,667 | 0.68× |
| Sachsen-Anhalt | 71,426 | 1.05× |
| Thüringen | 69,053 | 1.04× |
| Hamburg | 45,458 | 0.77× |
| Mecklenburg-Vorpommern | 44,837 | 0.9× |
| Saarland | 32,535 | 1.01× |
| Bremen | 15,648 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric heating | 12.62× | Home & Garden |
| Central heating | 11.11× | Home & Garden |
| Heating system | 10.98× | Home & Garden |
| Air conditioning | 6.15× | Technology & Electronics |
| Solar cell | 6.93× | Home & Garden |
| FRITZ!Box | 3.87× | Technology & Electronics |
| Boiler | 13.08× | Home & Garden |
| Bauhaus | 2.66× | Shopping |
| HVAC | 4.95× | Home & Garden |
| Hornbach | 2.85× | Shopping |
| Photovoltaic system | 5.51× | Home & Garden |
| Tagesschau | 2.07× | Movies & TV |
| Geothermal heating | 16.98× | Home & Garden |
| Weishaupt | 19.1× | Home & Garden |
| Shopping | 1.66× | Shopping |
| Automobiles | 2.11× | Cars & Mobility |
| REWE | 2.21× | Shopping |
| Homematic IP | 11.56× | Home & Garden |
| Design | 1.73× | Home & Garden |
| Wetter.com | 2.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.09 |
| Need for Security | CONSERVATISM | 1.91 |
| Sustainability | BALANCE | 1.9 |
| Convenience Orientation | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.45 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.1% |
| Germany | 7.8% |
See Heat pump audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heat pump have in Germany?
Heat pump has an estimated audience of 2,614,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heat pump fans?
35.0% of Heat pump fans are female, 65.0% are male, with an average age of 45.5 years.
Which brands do Heat pump fans like most?
Heat pump fans show strongest brand affinity for Electric heating (12.62×), Central heating (11.11×), and Heating system (10.98×) over the country average.
Where do Heat pump fans live in Germany?
Heat pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach 605,670), Bayern (reach 428,648), and Baden-Württemberg (reach 381,343). These three regions account for the largest share of the active audience.
What other brands do Heat pump fans also like?
Beyond Heat pump itself, the audience over-indexes on Central heating (11.11×), Heating system (10.98×), Air conditioning (6.15×), and Solar cell (6.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heat pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.