Rascasse Audience Intelligence

Heat pump Audience in Germany

A data profile of the people who buy, follow and care about Heat pump in Germany — modelled from more than twelve digital signal sources. Heat pump has an estimated audience of 2,614,092 people in Germany.

#1513among Topic in Germany#209in Home & Garden

The average Heat pump fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric heating, Central heating, Heating system, with strongest over-indexing on Electric heating (12.62× the country average).

Demographically, the Heat pump audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heat pump fan in Germany is more male, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Electric heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat pump profile in Germany.

Audience size
2.6M
in Germany
Gender
35.0%♀
65.0% male
Age
45.5
average years
Country rank
#2513
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heat pump fans

35.0% are female, 65.0% are male, average age 45.5.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Heat pump audience in Germany
MetricValue
Female35.0%
Male65.0%
Average age45.5
Estimated audience size2,614,092
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Heat pump audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Heat pump audience comes from Germany.

Worldwide audience distribution share by country for Heat pump
CountryShare
United States14.9%
Italy8.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat pump audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heat pump fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.29×
02Brandenburg~100K1.18×
03Rheinland-Pfalz~200K1.17×
04Schleswig-Holstein~100K1.08×
05Sachsen-Anhalt~70K1.08×
06Saarland~30K1.06×
07Baden-Württemberg~400K1.05×
08Thüringen~70K1.05×
09Nordrhein-Westfalen~600K1.03×
10Bayern~400K1.00×
11Hessen~200K1.00×
12Sachsen~100K0.95×
13Mecklenburg-Vorpommern~50K0.93×
14Hamburg~50K0.77×
15Bremen~20K0.74×
16Berlin~80K0.68×
Fig. 06

Affinity by region

Affinity by region — Heat pump, Germany
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heat pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heat pump audience
#·InterestCategoryAffinity×
01WeishauptHome & Garden19.10×
02Geothermal heatingHome & Garden16.98×
03BoilerHome & Garden13.08×
04Electric heatingHome & Garden12.62×
05Homematic IPHome & Garden11.56×
06Central heatingHome & Garden11.11×
07Heating systemHome & Garden10.98×
08Solar cellHome & Garden6.93×
09Air conditioningTechnology & Electronics6.15×
10Photovoltaic systemHome & Garden5.51×
11HVACHome & Garden4.95×
12FRITZ!BoxTechnology & Electronics3.87×
13HornbachShopping2.85×
14BauhausShopping2.66×
15REWEShopping2.21×
16AutomobilesCars & Mobility2.11×
17TagesschauMovies & TV2.07×
18DesignHome & Garden1.73×
19dB’sMusic & Radio1.66×
20ShoppingShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heat pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heat pump audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.15×
Quality AwarenessPREMIUM2.01×
Career OrientationPOWER1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heat pump audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
Luxury OrientationPREMIUM1.06×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heat pump have in Germany?

Heat pump has an estimated audience of 2,614,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heat pump fans?

35.0% of Heat pump fans are female, 65.0% are male, with an average age of 45.5 years.

03

Which brands do Heat pump fans like most?

Heat pump fans show strongest brand affinity for Electric heating (12.62×), Central heating (11.11×), and Heating system (10.98×) over the country average.

04

Where do Heat pump fans live in Germany?

Heat pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Heat pump fans also like?

Beyond Heat pump itself, the audience over-indexes on Central heating (11.11×), Heating system (10.98×), dB’s (1.66×), and Air conditioning (6.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Heat pump audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heat pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →