Rascasse Audience Intelligence

Geothermal heating Audience in Germany

A data profile of the people who buy, follow and care about Geothermal heating in Germany — modelled from more than twelve digital signal sources. Geothermal heating has an estimated audience of 341,556 people in Germany.

#5754among Topic in Germany#780in Home & Garden

The average Geothermal heating fan in Germany is 48.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar water heating, Photovoltaic system, Solar power, with strongest over-indexing on Solar water heating (158.01× the country average).

Demographically, the Geothermal heating audience skews more male with an average age of 48.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Geothermal heating fan in Germany is more male, around 48.0 years old, with strong DIY Mentality tendencies and a notable affinity for Solar water heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geothermal heating profile in Germany.

Audience size
342K
in Germany
Gender
35.4%♀
64.6% male
Age
48.0
average years
Country rank
#15797
Topic in Germany
Fig. 01

Search interest · 12-month trend

+345%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geothermal heating fans

35.4% are female, 64.6% are male, average age 48.0.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Geothermal heating audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age48.0
Estimated audience size341,556
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Geothermal heating audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4931%
50+38%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Geothermal heating audience comes from Germany.

Worldwide audience distribution share by country for Geothermal heating
CountryShare
United States26.7%
Mexico15.5%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geothermal heating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Geothermal heating fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.49×
02Saarland~5K1.30×
03Mecklenburg-Vorpommern~7K1.10×
04Sachsen-Anhalt~10K1.08×
05Brandenburg~10K1.01×
06Hamburg~7K0.97×
07Schleswig-Holstein~10K0.96×
08Rheinland-Pfalz~20K0.94×
09Sachsen~20K0.93×
10Berlin~10K0.90×
11Niedersachsen~30K0.88×
12Hessen~20K0.88×
13Baden-Württemberg~40K0.86×
14Bayern~50K0.83×
15Nordrhein-Westfalen~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Geothermal heating, Germany
0.81×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geothermal heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geothermal heating audience
#·InterestCategoryAffinity×
01Solar water heatingHome & Garden158.01×
02Photovoltaic systemHome & Garden26.86×
03RyobiCars & Mobility18.96×
04Solar cellHome & Garden18.62×
05PhotovoltaicsHome & Garden18.06×
06Solar powerHome & Garden17.50×
07Heat pumpHome & Garden16.98×
08Energy conservationHome & Garden16.09×
09Efficient energy useTechnology & Electronics15.17×
10Garden furnitureHome & Garden12.64×
11Terraced houseHome & Garden12.24×
12HVACHome & Garden9.85×
13Electric heatingHome & Garden9.48×
14Natural gasCars & Mobility9.04×
15Single-family detached homeHome & Garden5.48×
16Solar energyHome & Garden5.33×
17Renewable energyBusiness & Career5.31×
18Sustainable energyHome & Garden4.05×
19KitchenHome & Garden3.81×
20FamilyKids & Family2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geothermal heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geothermal heating audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.41×
Need for SecurityCONSERVATISM2.10×
SustainabilityBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geothermal heating audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
CreativityOPEN0.74×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geothermal heating have in Germany?

Geothermal heating has an estimated audience of 341,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Geothermal heating fans?

35.4% of Geothermal heating fans are female, 64.6% are male, with an average age of 48.0 years.

03

Which brands do Geothermal heating fans like most?

Geothermal heating fans show strongest brand affinity for Solar water heating (158.01×), Photovoltaic system (26.86×), and Solar power (17.5×) over the country average.

04

Where do Geothermal heating fans live in Germany?

Geothermal heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Geothermal heating fans also like?

Beyond Geothermal heating itself, the audience over-indexes on Photovoltaic system (26.86×), Solar power (17.5×), Photovoltaics (18.06×), and Efficient energy use (15.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Geothermal heating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Geothermal heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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