Geothermal heating Audience in Germany
Geothermal heating has an estimated audience of 341,556 people in Germany. 35.4% are female, 64.6% are male, average age 48.0. Top regions: Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities: Assisi, Israel, Progressive rock, Stradivarius, Preacher (comics).
The average Geothermal heating fan in Germany is 48.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities include Assisi, Israel, Progressive rock, with strongest over-indexing on Assisi (15.71× the country average). Demographically, the Geothermal heating audience skews more male with an average age of 48.0, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Geothermal heating fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 48.0 |
| Estimated audience size | 341,556 |
Audience persona
The typical Geothermal heating fan in Germany is more male, around 48.0 years old, with strong DIY Mentality tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 14,511 | 0.19× |
| Bayern | 14,436 | 0.26× |
| Sachsen-Anhalt | 12,578 | 1.42× |
| Baden-Württemberg | 11,440 | 0.25× |
| Brandenburg | 11,413 | 1.08× |
| Rheinland-Pfalz | 11,339 | 0.66× |
| Niedersachsen | 10,884 | 0.33× |
| Saarland | 10,856 | 2.59× |
| Bremen | 10,654 | 3.65× |
| Mecklenburg-Vorpommern | 10,212 | 1.57× |
| Sachsen | 9,867 | 0.59× |
| Schleswig-Holstein | 9,712 | 0.79× |
| Hessen | 7,788 | 0.3× |
| Berlin | 7,614 | 0.5× |
| Hamburg | 6,391 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 15.71× | Travel & Leisure |
| Israel | 3.17× | Travel & Leisure |
| Progressive rock | 2.35× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 8.32× | Literature |
| Jack White | 2.14× | Movies & TV |
| Molly Hatchet | 14× | Music & Radio |
| Christmas Gift | 1.53× | Kids & Family |
| KLIX (AM) | 2.18× | Music & Radio |
| Natural rubber | 1.63× | Cars & Mobility |
| Ernest Cline | 26.31× | Literature |
| Euphonium | 7.55× | Music & Radio |
| Vijesti.ba | 2.82× | News |
| Free University of Berlin | 2.39× | Business & Career |
| Icon (magazine) | 1.64× | Arts & Culture |
| Stucco | 1.65× | Home & Garden |
| TVP Info | 5.14× | Movies & TV |
| Samanyolu Haber | 2.54× | Movies & TV |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.77 |
| Sustainability | BALANCE | 2.41 |
| Early Adopter Mentality | POWER | 1.95 |
| Sports Activity | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.77 |
| Convenience Orientation | PREMIUM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Mexico | 15.5% |
| Germany | 11.7% |
See Geothermal heating audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Geothermal heating have in Germany?
Geothermal heating has an estimated audience of 341,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Geothermal heating fans?
35.4% of Geothermal heating fans are female, 64.6% are male, with an average age of 48.0 years.
Which brands do Geothermal heating fans like most?
Geothermal heating fans show strongest brand affinity for Assisi (15.71×), Israel (3.17×), and Progressive rock (2.35×) over the country average.
Where do Geothermal heating fans live in Germany?
Geothermal heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 14,511), Bayern (reach 14,436), and Sachsen-Anhalt (reach 12,578). These three regions account for the largest share of the active audience.
What other brands do Geothermal heating fans also like?
Beyond Geothermal heating itself, the audience over-indexes on Israel (3.17×), Progressive rock (2.35×), Stradivarius (1.97×), and Preacher (comics) (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geothermal heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.