Rascasse Audience Intelligence

Terraced house Audience in Germany

A data profile of the people who buy, follow and care about Terraced house in Germany — modelled from more than twelve digital signal sources. Terraced house has an estimated audience of 4,429,197 people in Germany.

#802among Topic in Germany#102in Home & Garden

The average Terraced house fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immobilien, Semi-detached, Land lot, with strongest over-indexing on Immobilien (21.5× the country average).

Demographically, the Terraced house audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Terraced house fan in Germany is more female, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Immobilien.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terraced house profile in Germany.

Audience size
4.4M
in Germany
Gender
56.1%♀
43.9% male
Age
41.4
average years
Country rank
#1292
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terraced house fans

56.1% are female, 43.9% are male, average age 41.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Terraced house audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age41.4
Estimated audience size4,429,197
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Terraced house audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Terraced house audience comes from Germany.

Worldwide audience distribution share by country for Terraced house
CountryShare
United States14.4%
Germany10.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terraced house audience in Germany is strongest.

Fig. 05

Top regions by affinity

Terraced house fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.93×
02Bremen~50K1.39×
03Schleswig-Holstein~200K1.30×
04Berlin~200K1.20×
05Niedersachsen~500K1.12×
06Hessen~400K1.05×
07Bayern~700K0.96×
08Baden-Württemberg~600K0.96×
09Nordrhein-Westfalen~900K0.94×
10Brandenburg~100K0.90×
11Rheinland-Pfalz~200K0.82×
12Sachsen~200K0.79×
13Mecklenburg-Vorpommern~60K0.77×
14Sachsen-Anhalt~90K0.76×
15Thüringen~80K0.70×
16Saarland~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Terraced house, Germany
0.70×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terraced house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terraced house audience
#·InterestCategoryAffinity×
01Immobilien ZeitungBusiness & Career22.31×
02ImmobilienBusiness & Career21.50×
03Land lotHome & Garden20.46×
04Semi-detachedHome & Garden19.05×
05Modular buildingHome & Garden16.24×
06CondominiumHome & Garden14.53×
07Commercial mortgageBusiness & Career13.02×
08Owner-occupierHome & Garden12.03×
09TownhouseHome & Garden10.69×
10Single-family detached homeHome & Garden9.73×
11Prefabricated buildingHome & Garden9.03×
12Green buildingHome & Garden8.64×
13Real propertyHome & Garden8.04×
14Real estate developmentBusiness & Career7.28×
15Terrace (building)Home & Garden6.19×
16PatioHome & Garden5.69×
17ImmobilienScout24Home & Garden5.18×
18InvestorBusiness & Career4.95×
19ImmoScout24Home & Garden4.94×
20PropertyHome & Garden4.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terraced house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terraced house audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.85×
Design AffinityPREMIUM2.31×
DIY MentalityTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terraced house audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
PatriotismCONSERVATISM0.73×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terraced house have in Germany?

Terraced house has an estimated audience of 4,429,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Terraced house fans?

56.1% of Terraced house fans are female, 43.9% are male, with an average age of 41.4 years.

03

Which brands do Terraced house fans like most?

Terraced house fans show strongest brand affinity for Immobilien (21.5×), Semi-detached (19.05×), and Land lot (20.46×) over the country average.

04

Where do Terraced house fans live in Germany?

Terraced house fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Terraced house fans also like?

Beyond Terraced house itself, the audience over-indexes on Semi-detached (19.05×), Land lot (20.46×), Condominium (14.53×), and Real estate development (7.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Terraced house audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Terraced house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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