Terraced house Audience in Germany
Terraced house has an estimated audience of 4,429,197 people in Germany. 56.1% are female, 43.9% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immobilien, Semi-detached, Land lot, Condominium, Real estate development.
The average Terraced house fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immobilien, Semi-detached, Land lot, with strongest over-indexing on Immobilien (21.5× the country average). Demographically, the Terraced house audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Terraced house fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.4 |
| Estimated audience size | 4,429,197 |
Audience persona
The typical Terraced house fan in Germany is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Immobilien.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 947,005 | 0.98× |
| Bayern | 728,346 | 1.02× |
| Baden-Württemberg | 615,462 | 1.02× |
| Niedersachsen | 500,218 | 1.16× |
| Hessen | 353,139 | 1.05× |
| Berlin | 244,530 | 1.23× |
| Schleswig-Holstein | 210,909 | 1.33× |
| Rheinland-Pfalz | 178,807 | 0.81× |
| Hamburg | 176,502 | 1.76× |
| Sachsen | 167,325 | 0.77× |
| Brandenburg | 113,517 | 0.83× |
| Sachsen-Anhalt | 81,283 | 0.71× |
| Thüringen | 70,314 | 0.62× |
| Bremen | 57,406 | 1.52× |
| Mecklenburg-Vorpommern | 56,656 | 0.67× |
| Saarland | 28,765 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immobilien | 21.5× | Business & Career |
| Semi-detached | 19.05× | Home & Garden |
| Land lot | 20.46× | Home & Garden |
| Condominium | 14.53× | Home & Garden |
| Real estate development | 7.28× | Business & Career |
| Single-family detached home | 9.73× | Home & Garden |
| Commercial mortgage | 13.02× | Business & Career |
| ImmoScout24 | 4.94× | Home & Garden |
| Immobilien Zeitung | 22.31× | Business & Career |
| Townhouse | 10.69× | Home & Garden |
| Real property | 8.04× | Home & Garden |
| Green building | 8.64× | Home & Garden |
| Terrace (building) | 6.19× | Home & Garden |
| ImmobilienScout24 | 5.18× | Home & Garden |
| Prefabricated building | 9.03× | Home & Garden |
| Owner-occupier | 12.03× | Home & Garden |
| Patio | 5.69× | Home & Garden |
| Modular building | 16.24× | Home & Garden |
| Property | 4.65× | Home & Garden |
| Investor | 4.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 1.89 |
| DIY Mentality | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 10.4% |
| United Kingdom | 5.9% |
See Terraced house audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Terraced house have in Germany?
Terraced house has an estimated audience of 4,429,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Terraced house fans?
56.1% of Terraced house fans are female, 43.9% are male, with an average age of 41.4 years.
Which brands do Terraced house fans like most?
Terraced house fans show strongest brand affinity for Immobilien (21.5×), Semi-detached (19.05×), and Land lot (20.46×) over the country average.
Where do Terraced house fans live in Germany?
Terraced house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 947,005), Bayern (reach 728,346), and Baden-Württemberg (reach 615,462). These three regions account for the largest share of the active audience.
What other brands do Terraced house fans also like?
Beyond Terraced house itself, the audience over-indexes on Semi-detached (19.05×), Land lot (20.46×), Condominium (14.53×), and Real estate development (7.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Terraced house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.