Land lot Audience in Germany
Land lot has an estimated audience of 1,948,601 people in Germany. 51.8% are female, 48.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, CAC 40, Gil Ofarim, Cachorro, Buddy – The Buddy Holly Story.
The average Land lot fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, CAC 40, Gil Ofarim, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Land lot audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Land lot fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 37.4 |
| Estimated audience size | 1,948,601 |
Audience persona
The typical Land lot fan in Germany is balanced, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 527,096 | 1.24× |
| Baden-Württemberg | 378,259 | 1.42× |
| Bayern | 252,634 | 0.81× |
| Niedersachsen | 242,665 | 1.28× |
| Hessen | 152,215 | 1.03× |
| Sachsen | 126,588 | 1.32× |
| Rheinland-Pfalz | 97,608 | 1× |
| Berlin | 83,088 | 0.95× |
| Schleswig-Holstein | 62,299 | 0.89× |
| Brandenburg | 54,809 | 0.91× |
| Thüringen | 53,863 | 1.08× |
| Sachsen-Anhalt | 47,113 | 0.93× |
| Hamburg | 38,718 | 0.88× |
| Mecklenburg-Vorpommern | 34,578 | 0.93× |
| Bremen | 13,381 | 0.8× |
| Saarland | 12,499 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| CAC 40 | 2.98× | Business & Career |
| Gil Ofarim | 2.02× | Music & Radio |
| Cachorro | 3.49× | Pets & Animals |
| Buddy – The Buddy Holly Story | 3.44× | Music & Radio |
| Icon (magazine) | 1.69× | Arts & Culture |
| Ipekyol | 2.46× | Shopping |
| Google Analytics | 1.53× | Internet & Social Media |
| Building insulation | 2.53× | Home & Garden |
| Bank account | 1.72× | Business & Career |
| Coworking | 2.35× | Business & Career |
| Alaska | 2.07× | Travel & Leisure |
| Information sensitivity | 2.99× | Technology & Electronics |
| Sixx | 1.74× | Movies & TV |
| Picnic | 1.79× | Kids & Family |
| Celtic punk | 4.03× | Music & Radio |
| Karaman | 3.88× | Sports |
| Free University of Berlin | 1.58× | Business & Career |
| Fantasy Earth: Zero | 2.84× | Games |
| Tuscany | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.79 |
| Design Affinity | PREMIUM | 2.48 |
| Quality Awareness | PREMIUM | 1.93 |
| Luxury Orientation | PREMIUM | 1.74 |
| Family Orientation | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 9.6% |
| Brazil | 4.7% |
See Land lot audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Land lot have in Germany?
Land lot has an estimated audience of 1,948,601 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Land lot fans?
51.8% of Land lot fans are female, 48.2% are male, with an average age of 37.4 years.
Which brands do Land lot fans like most?
Land lot fans show strongest brand affinity for Rossmann (1.67×), CAC 40 (2.98×), and Gil Ofarim (2.02×) over the country average.
Where do Land lot fans live in Germany?
Land lot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 527,096), Baden-Württemberg (reach 378,259), and Bayern (reach 252,634). These three regions account for the largest share of the active audience.
What other brands do Land lot fans also like?
Beyond Land lot itself, the audience over-indexes on CAC 40 (2.98×), Gil Ofarim (2.02×), Cachorro (3.49×), and Buddy – The Buddy Holly Story (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Land lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.