Rascasse Audience Intelligence

Prefabricated home Audience in Germany

A data profile of the people who buy, follow and care about Prefabricated home in Germany — modelled from more than twelve digital signal sources. Prefabricated home has an estimated audience of 544,610 people in Germany.

#4462among Topic in Germany#624in Home & Garden

The average Prefabricated home fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Viebrockhaus, Weberhaus, Immobilien, with strongest over-indexing on Viebrockhaus (121.92× the country average).

Demographically, the Prefabricated home audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prefabricated home fan in Germany is balanced, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Viebrockhaus.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prefabricated home profile in Germany.

Audience size
545K
in Germany
Gender
46.4%♀
53.6% male
Age
44.5
average years
Country rank
#10947
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prefabricated home fans

46.4% are female, 53.6% are male, average age 44.5.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Prefabricated home audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age44.5
Estimated audience size544,610
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Prefabricated home audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4926%
50+30%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Prefabricated home audience comes from Germany.

Worldwide audience distribution share by country for Prefabricated home
CountryShare
United States40.0%
United Kingdom5.2%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prefabricated home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prefabricated home fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.36×
02Saarland~8K1.20×
03Mecklenburg-Vorpommern~10K1.08×
04Sachsen-Anhalt~10K1.03×
05Thüringen~10K1.03×
06Berlin~20K0.99×
07Brandenburg~20K0.99×
08Schleswig-Holstein~20K0.95×
09Hamburg~10K0.95×
10Rheinland-Pfalz~30K0.94×
11Hessen~40K0.93×
12Sachsen~20K0.91×
13Niedersachsen~50K0.86×
14Baden-Württemberg~60K0.81×
15Bayern~70K0.80×
16Nordrhein-Westfalen~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Prefabricated home, Germany
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prefabricated home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prefabricated home audience
#·InterestCategoryAffinity×
01WeberhausHome & Garden122.81×
02ViebrockhausHome & Garden121.92×
03Canton FairBusiness & Career74.47×
04Global SourcesBusiness & Career71.79×
05Modular buildingHome & Garden39.96×
06PrefabricationHome & Garden36.32×
07Sustainable architectureHome & Garden28.25×
08BungalowHome & Garden28.13×
09Green buildingHome & Garden27.94×
10TurnkeyBusiness & Career23.17×
11Family caregiversKids & Family22.78×
12ImmobilienBusiness & Career21.97×
13Prefabricated buildingHome & Garden17.95×
14Mortgage calculatorHome & Garden10.99×
15Land lotHome & Garden10.88×
16TownhouseHome & Garden10.21×
17Terraced houseHome & Garden9.25×
18Property finderHome & Garden6.23×
19ImmobilienScout24Home & Garden5.33×
20Efficient energy useTechnology & Electronics4.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prefabricated home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prefabricated home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.99×
Quality AwarenessPREMIUM1.78×
DIY MentalityTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prefabricated home audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
SpiritualityBALANCE0.58×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prefabricated home have in Germany?

Prefabricated home has an estimated audience of 544,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prefabricated home fans?

46.4% of Prefabricated home fans are female, 53.6% are male, with an average age of 44.5 years.

03

Which brands do Prefabricated home fans like most?

Prefabricated home fans show strongest brand affinity for Viebrockhaus (121.92×), Weberhaus (122.81×), and Immobilien (21.97×) over the country average.

04

Where do Prefabricated home fans live in Germany?

Prefabricated home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Prefabricated home fans also like?

Beyond Prefabricated home itself, the audience over-indexes on Weberhaus (122.81×), Immobilien (21.97×), Sustainable architecture (28.25×), and Green building (27.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Prefabricated home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prefabricated home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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