Prefabricated home Audience in Germany
Prefabricated home has an estimated audience of 544,610 people in Germany. 46.4% are female, 53.6% are male, average age 44.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Viebrockhaus, Weberhaus, Immobilien, Sustainable architecture, Green building.
The average Prefabricated home fan in Germany is 44.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Viebrockhaus, Weberhaus, Immobilien, with strongest over-indexing on Viebrockhaus (121.92× the country average). Demographically, the Prefabricated home audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Prefabricated home fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 44.5 |
| Estimated audience size | 544,610 |
Audience persona
The typical Prefabricated home fan in Germany is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Viebrockhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 46,333 | 0.53× |
| Nordrhein-Westfalen | 43,803 | 0.37× |
| Hessen | 35,205 | 0.85× |
| Baden-Württemberg | 31,030 | 0.42× |
| Berlin | 25,141 | 1.03× |
| Rheinland-Pfalz | 19,040 | 0.7× |
| Niedersachsen | 17,445 | 0.33× |
| Thüringen | 16,551 | 1.19× |
| Brandenburg | 16,317 | 0.97× |
| Sachsen-Anhalt | 16,074 | 1.14× |
| Schleswig-Holstein | 15,053 | 0.77× |
| Mecklenburg-Vorpommern | 14,541 | 1.4× |
| Sachsen | 14,019 | 0.52× |
| Bremen | 14,011 | 3.01× |
| Saarland | 13,871 | 2.07× |
| Hamburg | 8,667 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Viebrockhaus | 121.92× | Home & Garden |
| Weberhaus | 122.81× | Home & Garden |
| Immobilien | 21.97× | Business & Career |
| Sustainable architecture | 28.25× | Home & Garden |
| Green building | 27.94× | Home & Garden |
| Bungalow | 28.13× | Home & Garden |
| Modular building | 39.96× | Home & Garden |
| Prefabricated building | 17.95× | Home & Garden |
| Canton Fair | 74.47× | Business & Career |
| Prefabrication | 36.32× | Home & Garden |
| Terraced house | 9.25× | Home & Garden |
| Mortgage calculator | 10.99× | Home & Garden |
| Townhouse | 10.21× | Home & Garden |
| Turnkey | 23.17× | Business & Career |
| Family caregivers | 22.78× | Kids & Family |
| Global Sources | 71.79× | Business & Career |
| Property finder | 6.23× | Home & Garden |
| Land lot | 10.88× | Home & Garden |
| ImmobilienScout24 | 5.33× | Home & Garden |
| Efficient energy use | 4.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.76 |
| Sustainability | BALANCE | 2.75 |
| DIY Mentality | THRILL | 1.39 |
| Career Orientation | POWER | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 5.2% |
| France | 5.1% |
See Prefabricated home audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prefabricated home have in Germany?
Prefabricated home has an estimated audience of 544,610 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Prefabricated home fans?
46.4% of Prefabricated home fans are female, 53.6% are male, with an average age of 44.5 years.
Which brands do Prefabricated home fans like most?
Prefabricated home fans show strongest brand affinity for Viebrockhaus (121.92×), Weberhaus (122.81×), and Immobilien (21.97×) over the country average.
Where do Prefabricated home fans live in Germany?
Prefabricated home fans in Germany are most concentrated in Bayern (reach 46,333), Nordrhein-Westfalen (reach 43,803), and Hessen (reach 35,205). These three regions account for the largest share of the active audience.
What other brands do Prefabricated home fans also like?
Beyond Prefabricated home itself, the audience over-indexes on Weberhaus (122.81×), Immobilien (21.97×), Sustainable architecture (28.25×), and Green building (27.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prefabricated home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.