Rascasse Audience Intelligence

Family caregivers Audience in Germany

A data profile of the people who buy, follow and care about Family caregivers in Germany — modelled from more than twelve digital signal sources. Family caregivers has an estimated audience of 517,917 people in Germany.

#4589among Topic in Germany#250in Kids & Family

The average Family caregivers fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kris Kristofferson, Liza Minnelli, Prefabricated home, with strongest over-indexing on Kris Kristofferson (31.23× the country average).

Demographically, the Family caregivers audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

The typical Family caregivers fan in Germany is balanced, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Kris Kristofferson.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family caregivers profile in Germany.

Audience size
518K
in Germany
Gender
53.1%♀
46.9% male
Age
42.1
average years
Country rank
#11411
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family caregivers fans

53.1% are female, 46.9% are male, average age 42.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Family caregivers audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age42.1
Estimated audience size517,917
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Family caregivers audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Family caregivers audience comes from Germany.

Worldwide audience distribution share by country for Family caregivers
CountryShare
United States40.2%
United Kingdom6.9%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family caregivers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Family caregivers fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.24×
02Berlin~20K1.04×
03Niedersachsen~50K0.99×
04Hessen~40K0.98×
05Baden-Württemberg~70K0.94×
06Bayern~80K0.91×
07Nordrhein-Westfalen~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Family caregivers, Germany
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family caregivers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family caregivers audience
#·InterestCategoryAffinity×
01David CrosbyMusic & Radio34.56×
02Kris KristoffersonMusic & Radio31.23×
03Rheumatoid Arthritis awarenessHealth30.66×
04Bette MidlerMusic & Radio26.65×
05Liza MinnelliMusic & Radio23.57×
06Hallmark ChannelMovies & TV23.47×
07Prefabricated homeHome & Garden22.78×
08Paralympic GamesSports20.67×
09Breast Cancer awarenessHealth18.82×
10TopGolfSports12.15×
11Planet Earth (TV series)Movies & TV10.04×
12Cancer awarenessHealth8.33×
13Day spaBeauty & Wellness4.46×
14SupermanMovies & TV3.67×
15Tour de FranceSports3.54×
16Political scienceBusiness & Career3.27×
17Employment agencyBusiness & Career3.09×
18RedditInternet & Social Media2.25×
19ZDFMovies & TV1.81×
20PoliticsPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family caregivers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family caregivers audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.61×
Family OrientationCONSERVATISM1.86×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family caregivers audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.29×
CreativityOPEN0.64×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family caregivers have in Germany?

Family caregivers has an estimated audience of 517,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Family caregivers fans?

53.1% of Family caregivers fans are female, 46.9% are male, with an average age of 42.1 years.

03

Which brands do Family caregivers fans like most?

Family caregivers fans show strongest brand affinity for Kris Kristofferson (31.23×), Liza Minnelli (23.57×), and Prefabricated home (22.78×) over the country average.

04

Where do Family caregivers fans live in Germany?

Family caregivers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Family caregivers fans also like?

Beyond Family caregivers itself, the audience over-indexes on Liza Minnelli (23.57×), Prefabricated home (22.78×), Breast Cancer awareness (18.82×), and Bette Midler (26.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Family caregivers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Family caregivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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