Family caregivers Audience in Germany
Family caregivers has an estimated audience of 517,917 people in Germany. 53.1% are female, 46.9% are male, average age 42.1. Top regions: Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities: Paleontology, Build-A-Bear Workshop, Retirement community, Rocky Mountain National Park, Weather radar.
The average Family caregivers fan in Germany is 42.1 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities include Paleontology, Build-A-Bear Workshop, Retirement community, with strongest over-indexing on Paleontology (71.14× the country average). Demographically, the Family caregivers audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Family caregivers fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.1 |
| Estimated audience size | 517,917 |
Audience persona
The typical Family caregivers fan in Germany is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Paleontology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 47,870 | 0.95× |
| Baden-Württemberg | 46,217 | 0.65× |
| Bayern | 42,678 | 0.51× |
| Nordrhein-Westfalen | 41,518 | 0.37× |
| Hessen | 34,905 | 0.88× |
| Berlin | 29,826 | 1.29× |
| Hamburg | 27,420 | 2.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paleontology | 71.14× | Health |
| Build-A-Bear Workshop | 121.88× | Kids & Family |
| Retirement community | 34.36× | Kids & Family |
| Rocky Mountain National Park | 104.71× | Travel & Leisure |
| Weather radar | 85.58× | Home & Garden |
| Popeyes Louisiana Kitchen | 111.15× | Food & Beverages |
| Zanussi | 135.91× | Home & Garden |
| Prefabricated home | 29.36× | Home & Garden |
| Rheumatoid Arthritis awareness | 41.32× | Health |
| Bette Midler | 31.68× | Music & Radio |
| Radio DeeJay | 109.43× | Music & Radio |
| Kris Kristofferson | 27.9× | Music & Radio |
| Dune buggy | 52.97× | Cars & Mobility |
| Breast Cancer awareness | 17.58× | Health |
| Paralympic Games | 22.65× | Sports |
| Elderly care | 14.22× | Health |
| Cancer awareness | 11.54× | Health |
| Jax Jones | 66.75× | Music & Radio |
| Liza Minnelli | 15.73× | Music & Radio |
| Bar Refaeli | 40.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.61 |
| Community Orientation | OPEN | 1.95 |
| Travelling | THRILL | 1.78 |
| Individualism | JOY | 1.73 |
| Sports Activity | POWER | 1.63 |
| Mindfulness | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.2% |
| United Kingdom | 6.9% |
| Japan | 5.4% |
See Family caregivers audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Family caregivers have in Germany?
Family caregivers has an estimated audience of 517,917 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Family caregivers fans?
53.1% of Family caregivers fans are female, 46.9% are male, with an average age of 42.1 years.
Which brands do Family caregivers fans like most?
Family caregivers fans show strongest brand affinity for Paleontology (71.14×), Build-A-Bear Workshop (121.88×), and Retirement community (34.36×) over the country average.
Where do Family caregivers fans live in Germany?
Family caregivers fans in Germany are most concentrated in Niedersachsen (reach 47,870), Baden-Württemberg (reach 46,217), and Bayern (reach 42,678). These three regions account for the largest share of the active audience.
What other brands do Family caregivers fans also like?
Beyond Family caregivers itself, the audience over-indexes on Build-A-Bear Workshop (121.88×), Retirement community (34.36×), Rocky Mountain National Park (104.71×), and Weather radar (85.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family caregivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.