Bette Midler Audience in Germany

Bette Midler logo

Bette Midler has an estimated audience of 360,877 people in Germany. 64.3% are female, 35.7% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apotheken Umschau, Joan Baez, Shop Apotheke, Kris Kristofferson, Liza Minnelli.

The average Bette Midler fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apotheken Umschau, Joan Baez, Shop Apotheke, with strongest over-indexing on Apotheken Umschau (140.44× the country average). Demographically, the Bette Midler audience skews more female with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Bette Midler fans

Demographic split for Bette Midler audience in Germany
MetricValue
Female64.3%
Male35.7%
Average age42.4
Estimated audience size360,877

Audience persona

The typical Bette Midler fan in Germany is more female, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Apotheken Umschau.

Top regions in Germany

Top regions ranked by reach for Bette Midler in Germany
RegionReachAffinity
Nordrhein-Westfalen79,7601.01×
Bayern59,2021.02×
Baden-Württemberg45,0470.91×
Niedersachsen35,170
Hessen25,4380.93×
Rheinland-Pfalz21,0901.17×
Berlin17,4551.08×
Sachsen16,4360.93×
Schleswig-Holstein12,4520.96×
Brandenburg11,3271.01×
Thüringen10,2431.11×
Sachsen-Anhalt9,6861.04×
Hamburg7,5330.92×
Mecklenburg-Vorpommern6,4830.94×
Saarland4,6381.05×
Bremen2,8250.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bette Midler audience
BrandAffinityCategory
Apotheken Umschau140.44×Health
Joan Baez196.79×Music & Radio
Shop Apotheke48.67×Shopping
Kris Kristofferson192.16×Music & Radio
Liza Minnelli134.16×Music & Radio
Melanie198.21×Music & Radio
Pete Seeger224.12×Music & Radio
John Travolta60.25×Movies & TV
Ute Lemper134.16×Music & Radio
Leonard Cohen61.19×Music & Radio
Stephen Stills203.22×Music & Radio
Grace Jones80.77×Music & Radio
Banjo190.71×Music & Radio
Mara Maionchi650×Movies & TV
Judy Collins219.73×Music & Radio
Carole King137.3×Music & Radio
Neil Young45.43×Music & Radio
Cultural Center of the Philippines105.14×Arts & Culture
Ace of Base69.97×Music & Radio
Bob Dylan31.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bette Midler audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
Early Adopter MentalityPOWER1.67
Community OrientationOPEN1.63
SustainabilityBALANCE1.55
TraditionCONSERVATISM1.49
Urban LifestyleOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Bette Midler
CountryShare
United States46.4%
United Kingdom12.1%
Germany7.4%

See Bette Midler audiences in other countries

More Pop audiences in Germany

Frequently asked questions

How many fans does Bette Midler have in Germany?

Bette Midler has an estimated audience of 360,877 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bette Midler fans?

64.3% of Bette Midler fans are female, 35.7% are male, with an average age of 42.4 years.

Which brands do Bette Midler fans like most?

Bette Midler fans show strongest brand affinity for Apotheken Umschau (140.44×), Joan Baez (196.79×), and Shop Apotheke (48.67×) over the country average.

Where do Bette Midler fans live in Germany?

Bette Midler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,760), Bayern (reach 59,202), and Baden-Württemberg (reach 45,047). These three regions account for the largest share of the active audience.

What other brands do Bette Midler fans also like?

Beyond Bette Midler itself, the audience over-indexes on Joan Baez (196.79×), Shop Apotheke (48.67×), Kris Kristofferson (192.16×), and Liza Minnelli (134.16×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bette Midler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.