Rascasse Audience Intelligence

Bette Midler Audience in United States

A data profile of the people who buy, follow and care about Bette Midler in United States — modelled from more than twelve digital signal sources. Bette Midler has an estimated audience of 2,400,872 people in United States.

#65among Pop in United States#2114among Person in United States#1317in Music & Radio

The average Bette Midler fan in United States is 49.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Delta Vacations, Barbra Streisand, Mitch McConnell, with strongest over-indexing on Delta Vacations (49.94× the country average).

Demographically, the Bette Midler audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bette Midler fan in United States is more female, around 49.4 years old, with strong Spirituality tendencies and a notable affinity for Delta Vacations.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bette Midler profile in United States.

Audience size
2.4M
in United States
Gender
65.7%♀
34.3% male
Age
49.4
average years
Country rank
#12290
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bette Midler fans

65.7% are female, 34.3% are male, average age 49.4.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Bette Midler audience in United States
MetricValue
Female65.7%
Male34.3%
Average age49.4
Estimated audience size2,400,872
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Bette Midler audience in United States
Age bracketShare%
16-197%
20-298%
30-3912%
40-4920%
50+53%
Fig. 04

Worldwide distribution

47.0%

of the worldwide Bette Midler audience comes from United States.

Worldwide audience distribution share by country for Bette Midler
CountryShare
United States47.0%
United Kingdom12.4%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bette Midler audience in United States is strongest.

Fig. 05

Top regions by affinity

Bette Midler fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.31×
02Maine~10K1.18×
03New Hampshire~10K1.17×
04Idaho~10K1.15×
05Utah~20K1.14×
06Rhode Island~8K1.13×
07Missouri~40K1.11×
08Pennsylvania~80K1.10×
09Oregon~30K1.09×
10Oklahoma~30K1.09×
11Connecticut~20K1.09×
12New Mexico~10K1.09×
13Vermont~4K1.09×
14Ohio~80K1.08×
15Massachusetts~50K1.06×
16Minnesota~30K1.06×
17Wisconsin~40K1.05×
18Kentucky~30K1.05×
19Indiana~40K1.04×
20Montana~7K1.04×
21Delaware~7K1.04×
22Michigan~60K1.02×
23Kansas~20K1.02×
24Washington~50K1.01×
25Tennessee~50K1.01×
26New York~100K1.00×
27Iowa~20K1.00×
28West Virginia~10K1.00×
29Arizona~50K0.97×
30Colorado~30K0.97×
31Arkansas~20K0.97×
32Nebraska~10K0.97×
33Illinois~70K0.96×
34New Jersey~60K0.95×
35South Dakota~5K0.95×
36Nevada~20K0.92×
37North Dakota~4K0.92×
38Maryland~40K0.91×
39South Carolina~30K0.91×
40Alaska~4K0.91×
41North Carolina~60K0.90×
42Alabama~30K0.90×
43Louisiana~30K0.89×
44California~200K0.88×
45Virginia~50K0.88×
46Florida~100K0.87×
47Mississippi~20K0.84×
48Texas~200K0.82×
49Georgia~60K0.81×
50Washington, District of Columbia~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Bette Midler, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bette Midler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bette Midler audience
#·InterestCategoryAffinity×
01Delta VacationsTravel & Leisure49.94×
02Natalie ColeMusic & Radio32.95×
03Tony BennettMusic & Radio26.49×
04Nat King ColeMusic & Radio25.75×
05Free jazzMusic & Radio21.00×
06Josh GrobanMusic & Radio20.45×
07Downtown RaleighTravel & Leisure20.09×
08Dean MartinMusic & Radio19.93×
09Barbra StreisandMusic & Radio18.79×
10Big bandMusic & Radio18.29×
11Hocus PocusMovies & TV18.15×
12Amy WinehouseMusic & Radio16.44×
13Philadelphia (film)Movies & TV9.86×
14Swing musicMusic & Radio8.49×
15Central ParkTravel & Leisure7.37×
16Gavin NewsomPolitics & Society6.48×
17Joe BidenPolitics & Society5.78×
18Barack ObamaPolitics & Society4.42×
19Mitch McConnellPolitics & Society4.36×
20Dick Van DykeMovies & TV4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bette Midler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bette Midler audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Community OrientationOPEN1.48×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bette Midler audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Family OrientationCONSERVATISM0.95×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bette Midler have in United States?

Bette Midler has an estimated audience of 2,400,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bette Midler fans?

65.7% of Bette Midler fans are female, 34.3% are male, with an average age of 49.4 years.

03

Which brands do Bette Midler fans like most?

Bette Midler fans show strongest brand affinity for Delta Vacations (49.94×), Barbra Streisand (18.79×), and Mitch McConnell (4.36×) over the country average.

04

Where do Bette Midler fans live in United States?

Bette Midler fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bette Midler fans also like?

Beyond Bette Midler itself, the audience over-indexes on Barbra Streisand (18.79×), Mitch McConnell (4.36×), Gavin Newsom (6.48×), and Amy Winehouse (16.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bette Midler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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