Bette Midler Audience in United States

Bette Midler logo

Bette Midler has an estimated audience of 2,276,320 people in United States. 65.7% are female, 34.3% are male, average age 49.4. Top regions: California, Texas, Florida. Top brand affinities: Delta Vacations, Barbra Streisand, Amy Winehouse, Hocus Pocus, Fox News Channel.

The average Bette Midler fan in United States is 49.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Delta Vacations, Barbra Streisand, Amy Winehouse, with strongest over-indexing on Delta Vacations (49.94× the country average). Demographically, the Bette Midler audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Bette Midler fans

Demographic split for Bette Midler audience in United States
MetricValue
Female65.7%
Male34.3%
Average age49.4
Estimated audience size2,276,320

Audience persona

The typical Bette Midler fan in United States is more female, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for Delta Vacations.

Top regions in United States

Top regions ranked by reach for Bette Midler in United States
RegionReachAffinity
California236,0050.94×
Texas172,1330.88×
Florida140,3670.91×
New York136,5971.07×
Pennsylvania87,0691.14×
Ohio79,1521.13×
Illinois78,2801.03×
North Carolina63,9730.93×
Michigan62,2791.05×
Georgia59,7820.85×
New Jersey57,4450.99×
Virginia50,7320.91×
Washington47,6641.04×
Tennessee46,8141.03×
Massachusetts46,8101.04×
Arizona45,7040.98×
Indiana45,2861.09×
Missouri40,0021.09×
Wisconsin36,3931.06×
Colorado36,0411×
Maryland35,2190.9×
Minnesota35,0641.08×
South Carolina31,0280.91×
Kentucky30,6831.08×
Oregon28,8221.1×
Alabama28,7550.9×
Oklahoma27,6341.09×
Louisiana26,0760.89×
Connecticut24,3001.06×
Utah23,5751.16×
Nevada20,4690.93×
Iowa18,6090.99×
Arkansas18,5050.99×
Kansas17,9601×
Mississippi15,1040.81×
Hawaii12,9481.32×
Idaho12,6341.11×
New Mexico11,6401.02×
Nebraska10,6580.93×
New Hampshire10,6291.19×
West Virginia9,9380.94×
Maine8,9411.1×
Rhode Island8,0351.11×
Delaware6,4671.03×
Montana6,2200.98×
Washington, District of Columbia5,2580.77×
South Dakota4,4860.85×
Vermont4,3101.08×
North Dakota3,9400.84×
Alaska3,8840.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bette Midler audience
BrandAffinityCategory
Delta Vacations49.94×Travel & Leisure
Barbra Streisand18.79×Music & Radio
Amy Winehouse16.44×Music & Radio
Hocus Pocus18.15×Movies & TV
Fox News Channel2.85×Movies & TV
Free jazz21×Music & Radio
Dean Martin19.93×Music & Radio
Natalie Cole32.95×Music & Radio
Tony Bennett26.49×Music & Radio
Joan Baez17.15×Music & Radio
Nat King Cole25.75×Music & Radio
Josh Groban20.45×Music & Radio
Downtown Raleigh20.09×Travel & Leisure
Pete Seeger22.35×Music & Radio
Swing music8.49×Music & Radio
Big band18.29×Music & Radio
Philadelphia (film)9.86×Movies & TV
Liza Minnelli12.07×Music & Radio
Sammy Davis Jr.13.88×Music & Radio
Central Park7.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bette Midler audience
TraitClusterScore
Community OrientationOPEN1.47
SustainabilityBALANCE1.41
TraditionCONSERVATISM1.39
MindfulnessBALANCE1.33
IndividualismJOY1.32
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Bette Midler
CountryShare
United States46.4%
United Kingdom12.1%
Germany7.4%

See Bette Midler audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Bette Midler have in United States?

Bette Midler has an estimated audience of 2,276,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Bette Midler fans?

65.7% of Bette Midler fans are female, 34.3% are male, with an average age of 49.4 years.

Which brands do Bette Midler fans like most?

Bette Midler fans show strongest brand affinity for Delta Vacations (49.94×), Barbra Streisand (18.79×), and Amy Winehouse (16.44×) over the country average.

Where do Bette Midler fans live in United States?

Bette Midler fans in United States are most concentrated in California (reach 236,005), Texas (reach 172,133), and Florida (reach 140,367). These three regions account for the largest share of the active audience.

What other brands do Bette Midler fans also like?

Beyond Bette Midler itself, the audience over-indexes on Barbra Streisand (18.79×), Amy Winehouse (16.44×), Hocus Pocus (18.15×), and Fox News Channel (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bette Midler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.