Tony Bennett Audience in United States
Tony Bennett has an estimated audience of 1,085,276 people in United States. 56.9% are female, 43.1% are male, average age 52.6. Top regions: California, New York, Texas. Top brand affinities: Sammy Davis Jr., Catherine Zeta-Jones, Robert Redford, Johnny Mathis, The Gilded Age.
The average Tony Bennett fan in United States is 52.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sammy Davis Jr., Catherine Zeta-Jones, Robert Redford, with strongest over-indexing on Sammy Davis Jr. (23× the country average). Demographically, the Tony Bennett audience skews more female with an average age of 52.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Tony Bennett fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 52.6 |
| Estimated audience size | 1,085,276 |
Audience persona
The typical Tony Bennett fan in United States is more female, around 52.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sammy Davis Jr..
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 128,667 | 1.08× |
| New York | 78,132 | 1.29× |
| Texas | 75,687 | 0.81× |
| Florida | 73,098 | 0.99× |
| Virginia | 56,672 | 2.14× |
| Illinois | 49,744 | 1.38× |
| Pennsylvania | 44,107 | 1.21× |
| North Carolina | 43,720 | 1.34× |
| Ohio | 35,361 | 1.06× |
| New Jersey | 35,231 | 1.28× |
| Michigan | 28,835 | 1.02× |
| Georgia | 27,630 | 0.83× |
| Massachusetts | 25,363 | 1.19× |
| Arizona | 24,213 | 1.09× |
| Washington | 22,669 | 1.04× |
| Wisconsin | 21,977 | 1.35× |
| Tennessee | 21,836 | 1× |
| Indiana | 21,631 | 1.09× |
| Maryland | 18,511 | 0.99× |
| Kentucky | 16,609 | 1.22× |
| Missouri | 16,503 | 0.94× |
| South Carolina | 16,197 | 0.99× |
| Colorado | 14,830 | 0.87× |
| Minnesota | 14,627 | 0.94× |
| Connecticut | 13,902 | 1.28× |
| Alabama | 13,488 | 0.89× |
| Oregon | 11,980 | 0.96× |
| Nevada | 11,836 | 1.13× |
| Louisiana | 10,406 | 0.74× |
| Oklahoma | 9,266 | 0.77× |
| Iowa | 8,000 | 0.89× |
| Kansas | 7,462 | 0.87× |
| Utah | 7,162 | 0.74× |
| Arkansas | 6,860 | 0.77× |
| Mississippi | 6,178 | 0.69× |
| New Mexico | 4,861 | 0.89× |
| New Hampshire | 4,854 | 1.14× |
| Nebraska | 4,452 | 0.82× |
| Idaho | 4,415 | 0.81× |
| Washington, District of Columbia | 4,411 | 1.35× |
| West Virginia | 4,342 | 0.86× |
| Maine | 4,186 | 1.08× |
| Hawaii | 3,966 | 0.85× |
| Rhode Island | 3,900 | 1.13× |
| Delaware | 2,647 | 0.88× |
| Montana | 2,237 | 0.74× |
| Vermont | 1,927 | 1.01× |
| Alaska | 1,667 | 0.72× |
| South Dakota | 1,567 | 0.62× |
| North Dakota | 1,415 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sammy Davis Jr. | 23× | Music & Radio |
| Catherine Zeta-Jones | 10.45× | Movies & TV |
| Robert Redford | 6.5× | Movies & TV |
| Johnny Mathis | 22.75× | Music & Radio |
| The Gilded Age | 3.96× | Movies & TV |
| Neil Diamond | 10.75× | Music & Radio |
| Bank of America | 3.05× | Business & Career |
| Conducting | 5.82× | Music & Radio |
| Traditional pop music | 10.6× | Music & Radio |
| United States | 1.78× | Travel & Leisure |
| Louis Armstrong | 14.3× | Music & Radio |
| Jane Goodall | 7.48× | Pets & Animals |
| Fitness and wellness | 1.57× | Sports |
| Fox News Channel | 1.85× | Movies & TV |
| Andrea Bocelli | 10.47× | Music & Radio |
| Rock music | 1.87× | Music & Radio |
| Movies | 1.51× | Movies & TV |
| Diesel | 5.74× | Music & Radio |
| United States Postal Service | 2.46× | Business & Career |
| Diane Keaton | 3.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.2 |
| Community Orientation | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.67 |
| Luxury Orientation | PREMIUM | 1.56 |
| Patriotism | CONSERVATISM | 1.46 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 8.9% |
| Brazil | 7.2% |
See Tony Bennett audiences in other countries
More Schlager audiences in United States
- Amigos (1,415,288)
- Michelle (1,340,839)
- Nicole (German singer) (553,032)
- Helene Fischer (164,692)
- Roger Whittaker (64,911)
Frequently asked questions
How many fans does Tony Bennett have in United States?
Tony Bennett has an estimated audience of 1,085,276 people in United States, concentrated in California and New York.
What is the gender split and age of Tony Bennett fans?
56.9% of Tony Bennett fans are female, 43.1% are male, with an average age of 52.6 years.
Which brands do Tony Bennett fans like most?
Tony Bennett fans show strongest brand affinity for Sammy Davis Jr. (23×), Catherine Zeta-Jones (10.45×), and Robert Redford (6.5×) over the country average.
Where do Tony Bennett fans live in United States?
Tony Bennett fans in United States are most concentrated in California (reach 128,667), New York (reach 78,132), and Texas (reach 75,687). These three regions account for the largest share of the active audience.
What other brands do Tony Bennett fans also like?
Beyond Tony Bennett itself, the audience over-indexes on Catherine Zeta-Jones (10.45×), Robert Redford (6.5×), Johnny Mathis (22.75×), and The Gilded Age (3.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tony Bennett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.