Sammy Davis Jr. Audience in United States
Sammy Davis Jr. has an estimated audience of 1,687,564 people in United States. 53.6% are female, 46.4% are male, average age 48.2. Top brand affinities: Boardwalk Empire, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.
Top brand affinities include Boardwalk Empire, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Boardwalk Empire (72.27× the country average). Demographically, the Sammy Davis Jr. audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sammy Davis Jr. fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 48.2 |
| Estimated audience size | 1,687,564 |
Audience persona
The typical Sammy Davis Jr. fan in United States is balanced, around 48.2 years old, with strong Risk Appetite tendencies and a notable affinity for Boardwalk Empire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boardwalk Empire | 72.27× | Movies & TV |
| Autism Awareness | 15.65× | Health |
| Diabetes mellitus awareness | 10.41× | Health |
| Singer-songwriter | 4.98× | Music & Radio |
| Microblogging | 10.44× | Technology & Electronics |
| Nat King Cole | 35.33× | Music & Radio |
| Frank Sinatra | 14.87× | Music & Radio |
| Horoscope | 8.59× | Health |
| Robert Redford | 6.68× | Movies & TV |
| Income tax | 10.82× | Business & Career |
| Ella Fitzgerald | 25.15× | Music & Radio |
| Billie Holiday | 22.27× | Music & Radio |
| Glam rock | 17.91× | Music & Radio |
| Dean Martin | 18.32× | Music & Radio |
| Day trading | 9.29× | Business & Career |
| The Beach Boys | 8.45× | Music & Radio |
| Indianapolis Motor Speedway | 9.92× | Sports |
| Kia Sportage | 14.79× | Cars & Mobility |
| Diane Keaton | 4.35× | Movies & TV |
| Brittany Snow | 6.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.07 |
| Patriotism | CONSERVATISM | 1.7 |
| Tradition | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.47 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| United Kingdom | 11.0% |
| Germany | 5.8% |
See Sammy Davis Jr. audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sammy Davis Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.