Sammy Davis Jr. Audience in United States
Sammy Davis Jr. has an estimated audience of 1,687,564 people in United States. 53.6% are female, 46.4% are male, average age 48.2. Top brand affinities: On the Border Mexican Grill & Cantina, Hudson, New York, Jericho Rosales, John Havlicek, JamBase.
Top brand affinities include On the Border Mexican Grill & Cantina, Hudson, New York, Jericho Rosales, with strongest over-indexing on On the Border Mexican Grill & Cantina (10.87× the country average). Demographically, the Sammy Davis Jr. audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sammy Davis Jr. fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 48.2 |
| Estimated audience size | 1,687,564 |
Audience persona
The typical Sammy Davis Jr. fan in United States is balanced, around 48.2 years old, with strong Risk Appetite tendencies and a notable affinity for On the Border Mexican Grill & Cantina.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| On the Border Mexican Grill & Cantina | 10.87× | Food & Beverages |
| Hudson, New York | 16.31× | Travel & Leisure |
| Jericho Rosales | 35.33× | Movies & TV |
| John Havlicek | 17.19× | Sports |
| JamBase | 11.53× | Music & Radio |
| Whataburger | 1.73× | Food & Beverages |
| Elsword | 14.79× | Games |
| Urban Outfitters | 1.59× | Shopping |
| KiwiCo | 5.85× | Kids & Family |
| Jingoism | 1.75× | Politics & Society |
| REC TEC Grills | 13.67× | Sports |
| Anderson Silva (kickboxer) | 7.28× | Sports |
| Home staging | 3.57× | Home & Garden |
| Urban horticulture | 2.23× | Home & Garden |
| Steampunk | 2.94× | Fashion & Accessoires |
| Wise Girl (film) | 72.27× | Movies & TV |
| JibJab | 3.34× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.06× | Sports |
| Nipsey Hussle | 3.27× | Music & Radio |
| The Nice Guys | 4.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.07 |
| Patriotism | CONSERVATISM | 1.7 |
| Tradition | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.47 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| United Kingdom | 11.0% |
| Germany | 5.8% |
See Sammy Davis Jr. audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sammy Davis Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.