Rascasse Audience Intelligence

Sammy Davis Jr. Audience in United States

A data profile of the people who buy, follow and care about Sammy Davis Jr. in United States — modelled from more than twelve digital signal sources. Sammy Davis Jr. has an estimated audience of 2,574,504 people in United States.

#148among Singer-songwriter in United States#1937among Person in United States#1225in Music & Radio

The average Sammy Davis Jr. fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frank Sinatra, Dean Martin, Diane Keaton, with strongest over-indexing on Frank Sinatra (20.64× the country average).

Demographically, the Sammy Davis Jr. audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sammy Davis Jr. fan in United States is more female, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Frank Sinatra.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sammy Davis Jr. profile in United States.

Audience size
2.6M
in United States
Gender
58.2%♀
41.8% male
Age
48.1
average years
Country rank
#11655
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sammy Davis Jr. fans

58.2% are female, 41.8% are male, average age 48.1.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Sammy Davis Jr. audience in United States
MetricValue
Female58.2%
Male41.8%
Average age48.1
Estimated audience size2,574,504
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Sammy Davis Jr. audience in United States
Age bracketShare%
16-199%
20-2910%
30-3912%
40-4919%
50+50%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Sammy Davis Jr. audience comes from United States.

Worldwide audience distribution share by country for Sammy Davis Jr.
CountryShare
United States57.6%
United Kingdom11.1%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sammy Davis Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Sammy Davis Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K1.51×
02Louisiana~50K1.30×
03Mississippi~30K1.30×
04Alabama~50K1.22×
05Maryland~60K1.21×
06Georgia~100K1.18×
07Delaware~10K1.17×
08Michigan~90K1.15×
09Pennsylvania~100K1.14×
10New Jersey~90K1.14×
11Illinois~100K1.13×
12Ohio~100K1.12×
13South Carolina~50K1.12×
14North Carolina~100K1.11×
15New York~200K1.09×
16Missouri~50K1.09×
17Arkansas~30K1.09×
18Indiana~60K1.08×
19Tennessee~60K1.07×
20Virginia~80K1.05×
21Connecticut~30K1.04×
22Washington, District of Columbia~9K1.04×
23Florida~200K1.01×
24Rhode Island~10K1.01×
25Oklahoma~30K1.00×
26West Virginia~10K1.00×
27Kentucky~40K0.98×
28Massachusetts~60K0.96×
29Wisconsin~40K0.95×
30Kansas~20K0.95×
31Maine~10K0.95×
32New Hampshire~10K0.93×
33California~300K0.92×
34Texas~200K0.92×
35Arizona~60K0.92×
36Minnesota~40K0.92×
37Iowa~20K0.91×
38New Mexico~10K0.91×
39Alaska~6K0.90×
40Vermont~5K0.90×
41Nebraska~10K0.88×
42Montana~7K0.88×
43Idaho~10K0.86×
44Oregon~30K0.85×
45Washington~50K0.84×
46North Dakota~5K0.82×
47South Dakota~6K0.81×
48Colorado~40K0.80×
49Hawaii~10K0.77×
50Utah~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Sammy Davis Jr., United States
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sammy Davis Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sammy Davis Jr. audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio33.20×
02Dean MartinMusic & Radio30.38×
03Billie HolidayMusic & Radio25.20×
04Ella FitzgeraldMusic & Radio25.05×
05Tony BennettMusic & Radio23.00×
06John ColtraneMusic & Radio22.60×
07Frank SinatraMusic & Radio20.64×
08Josh GrobanMusic & Radio19.30×
09Nina SimoneMusic & Radio16.06×
10Jerry Lee LewisMusic & Radio14.53×
11Bette MidlerMusic & Radio13.88×
12Barbra StreisandMusic & Radio10.74×
13Marlon BrandoMovies & TV10.49×
14Neil DiamondMusic & Radio8.47×
15Easy listeningMusic & Radio8.30×
16Diane KeatonMovies & TV7.77×
17Brittany SnowMovies & TV7.66×
18Al PacinoMovies & TV7.47×
19Robert RedfordMovies & TV6.78×
20The Beach BoysMusic & Radio6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sammy Davis Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sammy Davis Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
SpiritualityBALANCE1.55×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sammy Davis Jr. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sammy Davis Jr. have in United States?

Sammy Davis Jr. has an estimated audience of 2,574,504 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sammy Davis Jr. fans?

58.2% of Sammy Davis Jr. fans are female, 41.8% are male, with an average age of 48.1 years.

03

Which brands do Sammy Davis Jr. fans like most?

Sammy Davis Jr. fans show strongest brand affinity for Frank Sinatra (20.64×), Dean Martin (30.38×), and Diane Keaton (7.77×) over the country average.

04

Where do Sammy Davis Jr. fans live in United States?

Sammy Davis Jr. fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sammy Davis Jr. fans also like?

Beyond Sammy Davis Jr. itself, the audience over-indexes on Dean Martin (30.38×), Diane Keaton (7.77×), Nat King Cole (33.2×), and Billie Holiday (25.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Sammy Davis Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sammy Davis Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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