Dean Martin Audience in United States

Dean Martin logo

Dean Martin has an estimated audience of 2,076,923 people in United States. 50.9% are female, 49.1% are male, average age 49.9. Top regions: California, Texas, Florida. Top brand affinities: Galaxy (chocolate), Johnny Mathis, Little Debbie, Sammy Davis Jr., Terry's Chocolate Orange.

The average Dean Martin fan in United States is 49.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Galaxy (chocolate), Johnny Mathis, Little Debbie, with strongest over-indexing on Galaxy (chocolate) (98.28× the country average). Demographically, the Dean Martin audience skews balanced with an average age of 49.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Dean Martin fans

Demographic split for Dean Martin audience in United States
MetricValue
Female50.9%
Male49.1%
Average age49.9
Estimated audience size2,076,923

Audience persona

The typical Dean Martin fan in United States is balanced, around 49.9 years old, with strong Patriotism tendencies and a notable affinity for Galaxy (chocolate).

Top regions in United States

Top regions ranked by reach for Dean Martin in United States
RegionReachAffinity
California204,0930.89×
Texas158,0060.88×
Florida137,6580.98×
New York116,1981×
Ohio88,2831.38×
Pennsylvania82,7411.18×
Illinois78,6141.14×
New Jersey58,8911.11×
Michigan57,0131.05×
North Carolina56,5950.91×
Georgia51,6270.81×
Arizona45,4381.07×
Tennessee43,8411.05×
Virginia42,6150.84×
Indiana41,5541.1×
Massachusetts41,2281.01×
Missouri40,8361.22×
Wisconsin38,4411.23×
Washington36,8590.88×
Minnesota31,5421.06×
Nevada29,6331.48×
Alabama29,0441×
South Carolina28,9760.93×
Kentucky28,7721.1×
Colorado28,4600.87×
Maryland28,1310.79×
Oklahoma27,2861.18×
Louisiana25,5020.95×
Connecticut22,8061.09×
Oregon22,5680.95×
Iowa18,3271.07×
Arkansas17,9651.05×
Kansas17,3751.06×
Utah16,2850.88×
Mississippi16,0240.94×
West Virginia11,9061.23×
Idaho11,2021.08×
Nebraska11,1851.07×
New Mexico9,3430.9×
New Hampshire8,4581.03×
Rhode Island7,1671.08×
Maine6,9210.93×
Hawaii5,8110.65×
Montana5,8001.01×
Delaware5,7121×
South Dakota4,3500.91×
Washington, District of Columbia3,9130.63×
North Dakota3,7490.88×
Alaska3,4590.78×
Wyoming2,8360.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dean Martin audience
BrandAffinityCategory
Galaxy (chocolate)98.28×Food & Beverages
Johnny Mathis59.72×Music & Radio
Little Debbie80.67×Food & Beverages
Sammy Davis Jr.30.38×Music & Radio
Terry's Chocolate Orange92.34×Food & Beverages
Chocolate Lovers37.57×Food & Beverages
Barbra Streisand18.86×Music & Radio
Bing Crosby31.52×Music & Radio
Frank Sinatra18.01×Music & Radio
Amy Winehouse19×Music & Radio
Perry Como73.06×Music & Radio
Swing music12.56×Music & Radio
El Vez48.39×Music & Radio
Tony Bennett34.48×Music & Radio
Nat King Cole34.56×Music & Radio
Engelbert Humperdinck (singer)39.93×Music & Radio
Natalie Cole39.26×Music & Radio
Michael Bublé20.83×Music & Radio
Free jazz22.54×Music & Radio
Big band21.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dean Martin audience
TraitClusterScore
PatriotismCONSERVATISM2.41
TraditionCONSERVATISM1.55
SpiritualityBALANCE1.47
Community OrientationOPEN1.35
Need for SecurityCONSERVATISM1.25
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Dean Martin
CountryShare
United States36.6%
United Kingdom8.0%
Colombia7.9%

See Dean Martin audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Dean Martin have in United States?

Dean Martin has an estimated audience of 2,076,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Dean Martin fans?

50.9% of Dean Martin fans are female, 49.1% are male, with an average age of 49.9 years.

Which brands do Dean Martin fans like most?

Dean Martin fans show strongest brand affinity for Galaxy (chocolate) (98.28×), Johnny Mathis (59.72×), and Little Debbie (80.67×) over the country average.

Where do Dean Martin fans live in United States?

Dean Martin fans in United States are most concentrated in California (reach 204,093), Texas (reach 158,006), and Florida (reach 137,658). These three regions account for the largest share of the active audience.

What other brands do Dean Martin fans also like?

Beyond Dean Martin itself, the audience over-indexes on Johnny Mathis (59.72×), Little Debbie (80.67×), Sammy Davis Jr. (30.38×), and Terry's Chocolate Orange (92.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dean Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.