Rascasse Audience Intelligence

Dean Martin Audience in United States

A data profile of the people who buy, follow and care about Dean Martin in United States — modelled from more than twelve digital signal sources. Dean Martin has an estimated audience of 2,186,651 people in United States.

#71among Pop in United States#2351among Person in United States#1456in Music & Radio

The average Dean Martin fan in United States is 49.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Galaxy (chocolate), Little Debbie, Johnny Mathis, with strongest over-indexing on Galaxy (chocolate) (98.28× the country average).

Demographically, the Dean Martin audience skews balanced with an average age of 49.9, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dean Martin fan in United States is balanced, around 49.9 years old, with strong Spirituality tendencies and a notable affinity for Galaxy (chocolate).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dean Martin profile in United States.

Audience size
2.2M
in United States
Gender
50.9%♀
49.1% male
Age
49.9
average years
Country rank
#13267
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dean Martin fans

50.9% are female, 49.1% are male, average age 49.9.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Dean Martin audience in United States
MetricValue
Female50.9%
Male49.1%
Average age49.9
Estimated audience size2,186,651
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Dean Martin audience in United States
Age bracketShare%
16-198%
20-297%
30-3910%
40-4918%
50+57%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Dean Martin audience comes from United States.

Worldwide audience distribution share by country for Dean Martin
CountryShare
United States36.7%
Colombia8.2%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean Martin audience in United States is strongest.

Fig. 05

Top regions by affinity

Dean Martin fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.55×
02Ohio~90K1.37×
03West Virginia~10K1.28×
04Missouri~40K1.21×
05Wisconsin~40K1.16×
06Pennsylvania~80K1.15×
07Oklahoma~30K1.13×
08Connecticut~20K1.10×
09Illinois~80K1.09×
10Idaho~10K1.09×
11Indiana~40K1.08×
12Kentucky~30K1.08×
13Iowa~20K1.08×
14Nebraska~10K1.08×
15Delaware~6K1.08×
16New Jersey~60K1.07×
17New Hampshire~9K1.07×
18Rhode Island~7K1.07×
19Montana~6K1.06×
20Michigan~60K1.05×
21Arkansas~20K1.05×
22Arizona~40K1.04×
23Tennessee~40K1.04×
24Kansas~20K1.04×
25Minnesota~30K1.02×
26South Dakota~5K1.01×
27Alabama~30K0.99×
28Maine~7K0.98×
29North Dakota~4K0.98×
30Florida~100K0.97×
31New York~100K0.96×
32Massachusetts~40K0.96×
33Louisiana~30K0.94×
34Mississippi~20K0.94×
35South Carolina~30K0.93×
36Oregon~20K0.93×
37New Mexico~10K0.92×
38North Carolina~60K0.89×
39Utah~20K0.87×
40Washington~40K0.86×
41Alaska~4K0.86×
42California~200K0.85×
43Texas~100K0.84×
44Colorado~30K0.84×
45Vermont~3K0.84×
46Virginia~40K0.83×
47Maryland~30K0.80×
48Georgia~50K0.79×
49Hawaii~6K0.70×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Dean Martin, United States
0.65×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean Martin audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages98.28×
02Terry's Chocolate OrangeFood & Beverages92.34×
03Little DebbieFood & Beverages80.67×
04Perry ComoMusic & Radio73.06×
05Johnny MathisMusic & Radio59.72×
06El VezMusic & Radio48.39×
07Engelbert Humperdinck (singer)Music & Radio39.93×
08Natalie ColeMusic & Radio39.26×
09Chocolate LoversFood & Beverages37.57×
10Nat King ColeMusic & Radio34.56×
11Tony BennettMusic & Radio34.48×
12Bing CrosbyMusic & Radio31.52×
13Sammy Davis Jr.Music & Radio30.38×
14Free jazzMusic & Radio22.54×
15Michael BubléMusic & Radio20.83×
16Amy WinehouseMusic & Radio19.00×
17Barbra StreisandMusic & Radio18.86×
18Frank SinatraMusic & Radio18.01×
19Swing musicMusic & Radio12.56×
20Mitch McConnellPolitics & Society5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dean Martin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
TraditionCONSERVATISM1.27×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dean Martin audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
Convenience OrientationPREMIUM0.92×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dean Martin have in United States?

Dean Martin has an estimated audience of 2,186,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dean Martin fans?

50.9% of Dean Martin fans are female, 49.1% are male, with an average age of 49.9 years.

03

Which brands do Dean Martin fans like most?

Dean Martin fans show strongest brand affinity for Galaxy (chocolate) (98.28×), Little Debbie (80.67×), and Johnny Mathis (59.72×) over the country average.

04

Where do Dean Martin fans live in United States?

Dean Martin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dean Martin fans also like?

Beyond Dean Martin itself, the audience over-indexes on Little Debbie (80.67×), Johnny Mathis (59.72×), Sammy Davis Jr. (30.38×), and Terry's Chocolate Orange (92.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dean Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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