Rascasse Audience Intelligence

Natalie Cole Audience in United States

A data profile of the people who buy, follow and care about Natalie Cole in United States — modelled from more than twelve digital signal sources. Natalie Cole has an estimated audience of 668,299 people in United States.

#640among Singer-songwriter in United States#7244among Person in United States#4188in Music & Radio

The average Natalie Cole fan in United States is 52.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nat King Cole, Billie Holiday, Ella Fitzgerald, with strongest over-indexing on Nat King Cole (94.52× the country average).

Demographically, the Natalie Cole audience skews more female with an average age of 52.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natalie Cole fan in United States is more female, around 52.8 years old, with strong Patriotism tendencies and a notable affinity for Nat King Cole.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natalie Cole profile in United States.

Audience size
668K
in United States
Gender
60.0%♀
40.0% male
Age
52.8
average years
Country rank
#30738
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natalie Cole fans

60.0% are female, 40.0% are male, average age 52.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Natalie Cole audience in United States
MetricValue
Female60.0%
Male40.0%
Average age52.8
Estimated audience size668,299
Fig. 03

Age distribution

Ø 52.8
average years
Age distribution of the Natalie Cole audience in United States
Age bracketShare%
16-194%
20-294%
30-398%
40-4917%
50+67%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Natalie Cole audience comes from United States.

Worldwide audience distribution share by country for Natalie Cole
CountryShare
United States58.9%
United Kingdom11.6%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natalie Cole audience in United States is strongest.

Fig. 05

Top regions by affinity

Natalie Cole fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.74×
02Georgia~40K1.67×
03Maryland~20K1.66×
04Louisiana~10K1.64×
05Alabama~20K1.58×
06Washington, District of Columbia~3K1.48×
07South Carolina~20K1.43×
08Delaware~3K1.40×
09North Carolina~30K1.32×
10Tennessee~20K1.24×
11Virginia~20K1.23×
12Michigan~20K1.18×
13Illinois~30K1.17×
14New York~40K1.14×
15New Jersey~20K1.13×
16Nevada~8K1.13×
17Florida~50K1.12×
18Ohio~20K1.11×
19Pennsylvania~30K1.10×
20Arkansas~6K1.10×
21Connecticut~8K1.09×
22Missouri~10K1.06×
23Massachusetts~10K0.99×
24Indiana~10K0.99×
25Rhode Island~2K0.99×
26Texas~60K0.96×
27Hawaii~3K0.96×
28California~70K0.93×
29Kentucky~8K0.91×
30Oklahoma~7K0.90×
31Arizona~10K0.87×
32New Hampshire~2K0.86×
33Washington~10K0.82×
34Kansas~5K0.82×
35Oregon~7K0.81×
36Maine~2K0.81×
37Wisconsin~8K0.80×
38Alaska~1K0.80×
39Vermont<1K0.80×
40West Virginia~3K0.79×
41New Mexico~3K0.76×
42South Dakota~1K0.75×
43North Dakota~1K0.75×
44Minnesota~7K0.74×
45Nebraska~3K0.73×
46Montana~1K0.73×
47Iowa~4K0.72×
48Idaho~3K0.72×
49Colorado~8K0.71×
50Utah~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Natalie Cole, United States
0.70×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natalie Cole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natalie Cole audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio94.52×
02Billie HolidayMusic & Radio75.00×
03Ella FitzgeraldMusic & Radio70.43×
04John ColtraneMusic & Radio70.16×
05Diana KrallMusic & Radio67.48×
06Nina SimoneMusic & Radio47.00×
07Josh GrobanMusic & Radio45.38×
08Dean MartinMusic & Radio39.26×
09Miles DavisMusic & Radio36.77×
10Bette MidlerMusic & Radio32.95×
11Barbra StreisandMusic & Radio25.75×
12Ariel WinterMovies & TV22.75×
13Easy listeningMusic & Radio21.30×
14Aretha FranklinMusic & Radio17.31×
15Adam DeVineMovies & TV17.10×
16Frank SinatraMusic & Radio16.91×
17Judy GarlandMovies & TV14.31×
18Christopher LloydMovies & TV13.59×
19Phil CollinsMusic & Radio11.31×
20Brittany SnowMovies & TV9.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natalie Cole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natalie Cole audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
SpiritualityBALANCE1.87×
TraditionCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natalie Cole audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Quality AwarenessPREMIUM0.79×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natalie Cole have in United States?

Natalie Cole has an estimated audience of 668,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natalie Cole fans?

60.0% of Natalie Cole fans are female, 40.0% are male, with an average age of 52.8 years.

03

Which brands do Natalie Cole fans like most?

Natalie Cole fans show strongest brand affinity for Nat King Cole (94.52×), Billie Holiday (75×), and Ella Fitzgerald (70.43×) over the country average.

04

Where do Natalie Cole fans live in United States?

Natalie Cole fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Natalie Cole fans also like?

Beyond Natalie Cole itself, the audience over-indexes on Billie Holiday (75×), Ella Fitzgerald (70.43×), Josh Groban (45.38×), and John Coltrane (70.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Natalie Cole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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