Rascasse Audience Intelligence

Adam DeVine Audience in United States

A data profile of the people who buy, follow and care about Adam DeVine in United States — modelled from more than twelve digital signal sources. Adam DeVine has an estimated audience of 2,035,152 people in United States.

#869among Actor Actress or TV Star in United States#2550among Person in United States#2171in Movies & TV

The average Adam DeVine fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Julie Bowen, Christopher Lloyd, Joe Manganiello, with strongest over-indexing on Julie Bowen (123.9× the country average).

Demographically, the Adam DeVine audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adam DeVine fan in United States is balanced, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Julie Bowen.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adam DeVine profile in United States.

Audience size
2M
in United States
Gender
48.5%♀
51.5% male
Age
37.4
average years
Country rank
#14037
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adam DeVine fans

48.5% are female, 51.5% are male, average age 37.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Adam DeVine audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.4
Estimated audience size2,035,152
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Adam DeVine audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3915%
40-4912%
50+23%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Adam DeVine audience comes from United States.

Worldwide audience distribution share by country for Adam DeVine
CountryShare
United States56.5%
United Kingdom5.1%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adam DeVine audience in United States is strongest.

Fig. 05

Top regions by affinity

Adam DeVine fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K2.83×
02Iowa~30K1.59×
03Oklahoma~30K1.19×
04Idaho~20K1.18×
05Missouri~50K1.17×
06Kansas~20K1.16×
07Utah~30K1.15×
08Montana~8K1.14×
09Colorado~40K1.10×
10South Dakota~6K1.10×
11Oregon~30K1.09×
12North Dakota~6K1.07×
13Indiana~50K1.05×
14Wisconsin~40K1.04×
15South Carolina~40K1.04×
16Minnesota~40K1.03×
17Kentucky~30K1.02×
18Arkansas~20K1.02×
19Ohio~80K1.01×
20Michigan~70K1.00×
21Washington~50K1.00×
22Maine~9K0.99×
23Tennessee~50K0.98×
24New Mexico~10K0.98×
25Arizona~50K0.97×
26New Hampshire~10K0.97×
27Illinois~80K0.96×
28Alaska~5K0.96×
29California~300K0.95×
30West Virginia~10K0.95×
31Texas~200K0.94×
32Nevada~20K0.92×
33Vermont~4K0.92×
34North Carolina~70K0.91×
35Louisiana~30K0.91×
36Pennsylvania~80K0.90×
37Rhode Island~7K0.86×
38Massachusetts~40K0.84×
39Florida~100K0.82×
40Connecticut~20K0.82×
41Georgia~60K0.81×
42Alabama~30K0.81×
43Hawaii~9K0.81×
44Virginia~50K0.80×
45Delaware~5K0.78×
46Mississippi~20K0.77×
47New York~100K0.75×
48New Jersey~50K0.74×
49Maryland~30K0.73×
50Washington, District of Columbia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Adam DeVine, United States
0.70×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adam DeVine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adam DeVine audience
#·InterestCategoryAffinity×
01Rico Rodriguez (actor)Movies & TV137.62×
02Happy-Go-LuckyMovies & TV132.27×
03Julie BowenMovies & TV123.90×
04Joe ManganielloMovies & TV94.65×
05Nolan GouldMovies & TV90.95×
06Eric StonestreetMovies & TV89.32×
07Christopher LloydMovies & TV80.81×
08Anna CampMovies & TV72.61×
09Ariel WinterMovies & TV67.35×
10Ty PenningtonFashion & Accessoires63.20×
11Craig FergusonMovies & TV61.21×
12Dazed and ConfusedMovies & TV58.18×
13American Musical and Dramatic AcademyBusiness & Career47.91×
14Artie LangeMovies & TV44.69×
15John CusackMovies & TV38.62×
16Sarah HylandMovies & TV25.89×
17Viggo MortensenMovies & TV25.89×
18Cole HauserMovies & TV20.25×
19John GoodmanMovies & TV18.66×
20MSNBCMovies & TV11.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adam DeVine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adam DeVine audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
SpiritualityBALANCE1.54×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adam DeVine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Pet OwnershipJOY1.04×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adam DeVine have in United States?

Adam DeVine has an estimated audience of 2,035,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adam DeVine fans?

48.5% of Adam DeVine fans are female, 51.5% are male, with an average age of 37.4 years.

03

Which brands do Adam DeVine fans like most?

Adam DeVine fans show strongest brand affinity for Julie Bowen (123.9×), Christopher Lloyd (80.81×), and Joe Manganiello (94.65×) over the country average.

04

Where do Adam DeVine fans live in United States?

Adam DeVine fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adam DeVine fans also like?

Beyond Adam DeVine itself, the audience over-indexes on Christopher Lloyd (80.81×), Joe Manganiello (94.65×), Ariel Winter (67.35×), and Dazed and Confused (58.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Adam DeVine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam DeVine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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