Rascasse Audience Intelligence

Rico Rodriguez (actor) Audience in United States

A data profile of the people who buy, follow and care about Rico Rodriguez (actor) in United States — modelled from more than twelve digital signal sources. Rico Rodriguez (actor) has an estimated audience of 741,205 people in United States.

#2051among Actor Actress or TV Star in United States#6733among Person in United States#5355in Movies & TV

The average Rico Rodriguez (actor) fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ariel Winter, Christopher Lloyd, Adam DeVine, with strongest over-indexing on Ariel Winter (220.98× the country average).

Demographically, the Rico Rodriguez (actor) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rico Rodriguez (actor) fan in United States is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Ariel Winter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rico Rodriguez (actor) profile in United States.

Audience size
741K
in United States
Gender
59.0%♀
41.0% male
Age
44.4
average years
Country rank
#28847
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rico Rodriguez (actor) fans

59.0% are female, 41.0% are male, average age 44.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Rico Rodriguez (actor) audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.4
Estimated audience size741,205
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Rico Rodriguez (actor) audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3916%
40-4916%
50+40%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Rico Rodriguez (actor) audience comes from United States.

Worldwide audience distribution share by country for Rico Rodriguez (actor)
CountryShare
United States59.2%
Germany19.4%
United Kingdom15.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rico Rodriguez (actor) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rico Rodriguez (actor) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.35×
02California~100K1.32×
03Texas~80K1.31×
04New Mexico~5K1.26×
05Arizona~20K1.21×
06Idaho~4K1.18×
07Colorado~10K1.15×
08Nevada~8K1.13×
09Illinois~30K1.12×
10Washington~20K1.10×
11Oregon~9K1.10×
12Connecticut~8K1.08×
13New Jersey~20K1.07×
14Massachusetts~20K1.07×
15Oklahoma~9K1.05×
16Kansas~6K1.04×
17Rhode Island~2K1.04×
18Indiana~10K1.03×
19New York~40K1.02×
20Nebraska~4K1.00×
21Maryland~10K0.99×
22New Hampshire~3K0.99×
23Michigan~20K0.98×
24Virginia~20K0.98×
25Alaska~2K0.98×
26Pennsylvania~20K0.97×
27Missouri~10K0.97×
28Florida~50K0.96×
29North Carolina~20K0.96×
30Wisconsin~10K0.96×
31Hawaii~3K0.96×
32Montana~2K0.96×
33Minnesota~10K0.95×
34Ohio~20K0.94×
35Georgia~20K0.94×
36Iowa~6K0.94×
37Maine~3K0.94×
38Arkansas~6K0.93×
39Kentucky~9K0.92×
40Tennessee~10K0.91×
41North Dakota~1K0.91×
42Vermont~1K0.91×
43Washington, District of Columbia~2K0.89×
44South Dakota~2K0.89×
45Delaware~2K0.88×
46South Carolina~10K0.87×
47West Virginia~3K0.86×
48Alabama~9K0.82×
49Louisiana~8K0.80×
50Mississippi~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Rico Rodriguez (actor), United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rico Rodriguez (actor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rico Rodriguez (actor) audience
#·InterestCategoryAffinity×
01Ariel WinterMovies & TV220.98×
02Adam DeVineMovies & TV137.62×
03Christopher LloydMovies & TV94.77×
04Joe ManganielloMovies & TV86.71×
05Sarah HylandMovies & TV31.20×
06Ed O'NeillMovies & TV23.51×
07Pedro PascalMovies & TV22.42×
08Javier BardemMovies & TV22.30×
09Airport loungeTravel & Leisure19.57×
10Sofía VergaraMovies & TV18.38×
11Viggo MortensenMovies & TV12.75×
12Luka DončićSports12.06×
13Avan JogiaMovies & TV11.62×
14Melanie LynskeyMovies & TV10.67×
15Benicio del ToroMovies & TV10.32×
16Danny TrejoMovies & TV9.18×
17Modern FamilyMovies & TV8.87×
18George ClooneyMovies & TV8.60×
19Robert RedfordMovies & TV7.52×
20Anne HathawayMovies & TV4.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rico Rodriguez (actor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rico Rodriguez (actor) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.18×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rico Rodriguez (actor) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rico Rodriguez (actor) have in United States?

Rico Rodriguez (actor) has an estimated audience of 741,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rico Rodriguez (actor) fans?

59.0% of Rico Rodriguez (actor) fans are female, 41.0% are male, with an average age of 44.4 years.

03

Which brands do Rico Rodriguez (actor) fans like most?

Rico Rodriguez (actor) fans show strongest brand affinity for Ariel Winter (220.98×), Christopher Lloyd (94.77×), and Adam DeVine (137.62×) over the country average.

04

Where do Rico Rodriguez (actor) fans live in United States?

Rico Rodriguez (actor) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rico Rodriguez (actor) fans also like?

Beyond Rico Rodriguez (actor) itself, the audience over-indexes on Christopher Lloyd (94.77×), Adam DeVine (137.62×), Joe Manganiello (86.71×), and Pedro Pascal (22.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rico Rodriguez (actor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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