Rascasse Audience Intelligence

Modern Family Audience in United States

A data profile of the people who buy, follow and care about Modern Family in United States — modelled from more than twelve digital signal sources. Modern Family has an estimated audience of 8,530,512 people in United States.

#51among TV series in United States#90among Movie / TV Show / Series in United States#327in Movies & TV

The average Modern Family fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ed O'Neill, 500 Days of Summer, Olivia Colman, with strongest over-indexing on Ed O'Neill (41.37× the country average).

Demographically, the Modern Family audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modern Family fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ed O'Neill.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modern Family profile in United States.

Audience size
8.5M
in United States
Gender
62.2%♀
37.8% male
Age
41.8
average years
Country rank
#4170
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern Family viewers

62.2% are female, 37.8% are male, average age 41.8.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Modern Family audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.8
Estimated audience size8,530,512
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Modern Family audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Modern Family audience comes from United States.

Worldwide audience distribution share by country for Modern Family
CountryShare
United States30.7%
United Kingdom5.8%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modern Family audience in United States is strongest.

Fig. 05

Top regions by affinity

Modern Family fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.36×
02California~1M1.16×
03Arizona~200K1.16×
04New Mexico~50K1.16×
05Texas~800K1.14×
06Oregon~100K1.14×
07Colorado~200K1.12×
08Washington~200K1.09×
09Idaho~50K1.09×
10Massachusetts~200K1.08×
11Illinois~300K1.07×
12Missouri~100K1.07×
13Kansas~70K1.07×
14Connecticut~90K1.06×
15New Jersey~200K1.05×
16Indiana~200K1.05×
17Oklahoma~100K1.05×
18Michigan~200K1.04×
19Alaska~20K1.04×
20Kentucky~100K1.03×
21Iowa~70K1.03×
22Nevada~80K1.02×
23Wisconsin~100K1.01×
24Minnesota~100K1.01×
25New Hampshire~30K1.01×
26Pennsylvania~300K1.00×
27Nebraska~40K1.00×
28Rhode Island~30K1.00×
29Ohio~300K0.99×
30North Carolina~300K0.98×
31Montana~20K0.98×
32New York~500K0.97×
33Virginia~200K0.96×
34Arkansas~70K0.96×
35Georgia~300K0.95×
36Tennessee~200K0.95×
37Maine~30K0.95×
38Maryland~100K0.93×
39South Dakota~20K0.93×
40North Dakota~20K0.93×
41Hawaii~30K0.92×
42West Virginia~40K0.91×
43Florida~500K0.90×
44Vermont~10K0.90×
45South Carolina~100K0.87×
46Alabama~100K0.85×
47Delaware~20K0.84×
48Louisiana~90K0.83×
49Washington, District of Columbia~20K0.78×
50Mississippi~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Modern Family, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern Family audience
#·InterestCategoryAffinity×
01Ed O'NeillMovies & TV41.37×
02500 Days of SummerMovies & TV20.85×
03Liv and MaddieMovies & TV18.89×
04Little Miss SunshineMovies & TV18.76×
05Olivia ColmanMovies & TV18.63×
06Ariel WinterMovies & TV15.47×
07Arrested Development (TV series)Movies & TV14.87×
08Tina FeyMovies & TV13.94×
09Sarah HylandMovies & TV13.50×
10Benedict CumberbatchMovies & TV11.66×
11The Crown (TV series)Movies & TV11.49×
12Julie BowenMovies & TV11.33×
13Alexis BledelMovies & TV9.03×
14Brittany SnowMovies & TV5.69×
15Sex and the CityMovies & TV4.87×
16Harry PotterMovies & TV2.77×
17Rock musicMusic & Radio1.87×
18Food and drinkFood & Beverages1.70×
19SupermanMovies & TV1.67×
20FoodFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modern Family audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.81×
Design AffinityPREMIUM1.36×
Pet OwnershipJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modern Family audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
PatriotismCONSERVATISM0.81×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modern Family have in United States?

Modern Family has an estimated audience of 8,530,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modern Family viewers?

62.2% of Modern Family fans are female, 37.8% are male, with an average age of 41.8 years.

03

Which brands do Modern Family fans like most?

Modern Family fans show strongest brand affinity for Ed O'Neill (41.37×), 500 Days of Summer (20.85×), and Olivia Colman (18.63×) over the country average.

04

Where do Modern Family fans live in United States?

Modern Family fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Modern Family fans also like?

Beyond Modern Family itself, the audience over-indexes on 500 Days of Summer (20.85×), Olivia Colman (18.63×), Ariel Winter (15.47×), and Julie Bowen (11.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Modern Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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