Modern Family Audience in United States

Modern Family logo

Modern Family has an estimated audience of 8,582,078 people in United States. 62.2% are female, 37.8% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Ed O'Neill, 500 Days of Summer, Olivia Colman, Ariel Winter, Friends.

The average Modern Family fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ed O'Neill, 500 Days of Summer, Olivia Colman, with strongest over-indexing on Ed O'Neill (41.37× the country average). Demographically, the Modern Family audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Modern Family fans

Demographic split for Modern Family audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.8
Estimated audience size8,582,078

Audience persona

The typical Modern Family fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Ed O'Neill.

Top regions in United States

Top regions ranked by reach for Modern Family in United States
RegionReachAffinity
California1,140,2821.21×
Texas870,5001.18×
Florida539,0770.93×
New York485,7491.01×
Illinois324,8011.14×
Pennsylvania292,7571.01×
Ohio260,7050.99×
North Carolina252,8900.98×
Georgia250,8390.95×
Michigan246,3271.1×
New Jersey231,9091.06×
Arizona209,7401.2×
Virginia204,5490.98×
Washington191,0441.11×
Massachusetts183,2451.08×
Indiana172,7751.1×
Tennessee164,1630.95×
Colorado153,2911.13×
Missouri151,3161.09×
Maryland137,7020.93×
Wisconsin133,8781.04×
Minnesota125,9101.02×
South Carolina115,4300.89×
Oregon111,0731.13×
Kentucky107,6751×
Alabama104,2240.87×
Oklahoma103,8391.09×
Utah101,5051.32×
Louisiana93,1030.84×
Connecticut91,0621.06×
Nevada87,7091.06×
Kansas74,7251.1×
Iowa71,8241.02×
Arkansas66,1750.94×
Mississippi51,8980.73×
New Mexico47,0311.09×
Idaho46,1981.07×
Nebraska43,3121.01×
West Virginia34,4020.86×
Hawaii33,6820.91×
New Hampshire32,4990.96×
Maine28,3570.92×
Rhode Island26,3680.97×
Montana22,3630.94×
Washington, District of Columbia20,6160.8×
Delaware18,8550.8×
Alaska18,4861.01×
South Dakota17,8530.9×
North Dakota15,1710.86×
Vermont12,4250.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modern Family audience
BrandAffinityCategory
Ed O'Neill41.37×Movies & TV
500 Days of Summer20.85×Movies & TV
Olivia Colman18.63×Movies & TV
Ariel Winter15.47×Movies & TV
Friends3.04×Movies & TV
Julie Bowen11.33×Movies & TV
Arrested Development (TV series)14.87×Movies & TV
Sarah Hyland13.5×Movies & TV
The White Lotus4.42×Movies & TV
Euphoria2.15×Movies & TV
Harry Potter2.77×Movies & TV
Tina Fey13.94×Movies & TV
Little Miss Sunshine18.76×Movies & TV
Sex and the City4.87×Movies & TV
Food and drink1.7×Food & Beverages
The Crown (TV series)11.49×Movies & TV
Malin Åkerman7.62×Fashion & Accessoires
Food1.58×Food & Beverages
Benedict Cumberbatch11.66×Movies & TV
Rock music1.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modern Family audience
TraitClusterScore
ExtroversionTHRILL1.66
TravellingTHRILL1.49
Social Media UsageJOY1.22
IndulgenceJOY1.15
Community OrientationOPEN1.13
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Modern Family
CountryShare
United States31.9%
United Kingdom6.1%
India5.7%

See Modern Family audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Modern Family have in United States?

Modern Family has an estimated audience of 8,582,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Modern Family fans?

62.2% of Modern Family fans are female, 37.8% are male, with an average age of 41.8 years.

Which brands do Modern Family fans like most?

Modern Family fans show strongest brand affinity for Ed O'Neill (41.37×), 500 Days of Summer (20.85×), and Olivia Colman (18.63×) over the country average.

Where do Modern Family fans live in United States?

Modern Family fans in United States are most concentrated in California (reach 1,140,282), Texas (reach 870,500), and Florida (reach 539,077). These three regions account for the largest share of the active audience.

What other brands do Modern Family fans also like?

Beyond Modern Family itself, the audience over-indexes on 500 Days of Summer (20.85×), Olivia Colman (18.63×), Ariel Winter (15.47×), and Friends (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.