Rascasse Audience Intelligence

Airport lounge Audience in United States

A data profile of the people who buy, follow and care about Airport lounge in United States — modelled from more than twelve digital signal sources. Airport lounge has an estimated audience of 772,867 people in United States.

#24among Airport in United States#303among Touchpoint in United States#2144in Travel & Leisure

The average Airport lounge fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ed O'Neill, China Airlines, FlightAware, with strongest over-indexing on Ed O'Neill (145.45× the country average).

Demographically, the Airport lounge audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airport lounge fan in United States is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Ed O'Neill.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airport lounge profile in United States.

Audience size
773K
in United States
Gender
49.5%♀
50.5% male
Age
39.2
average years
Country rank
#28093
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airport lounge fans

49.5% are female, 50.5% are male, average age 39.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Airport lounge audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.2
Estimated audience size772,867
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Airport lounge audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Airport lounge audience comes from United States.

Worldwide audience distribution share by country for Airport lounge
CountryShare
United States12.6%
Thailand8.1%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airport lounge audience in United States is strongest.

Fig. 05

Top regions by affinity

Airport lounge fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K2.49×
02Idaho~9K2.26×
03Kansas~10K1.78×
04Hawaii~6K1.76×
05New York~70K1.61×
06Washington, District of Columbia~4K1.54×
07Nevada~10K1.41×
08New Hampshire~4K1.34×
09New Jersey~30K1.33×
10California~100K1.30×
11Wisconsin~10K1.27×
12Florida~60K1.19×
13Connecticut~9K1.11×
14Washington~20K1.10×
15Massachusetts~20K1.10×
16Virginia~20K1.06×
17Illinois~30K1.04×
18Maryland~10K1.04×
19Alabama~10K1.00×
20Texas~70K0.98×
21North Carolina~20K0.98×
22Alaska~2K0.97×
23Colorado~10K0.96×
24Georgia~20K0.94×
25Rhode Island~2K0.92×
26Arizona~10K0.91×
27South Carolina~10K0.90×
28Delaware~2K0.90×
29North Dakota~1K0.85×
30South Dakota~1K0.84×
31Louisiana~8K0.83×
32New Mexico~3K0.83×
33Oregon~7K0.82×
34Montana~2K0.82×
35Pennsylvania~20K0.80×
36West Virginia~3K0.79×
37Maine~2K0.79×
38Ohio~20K0.78×
39Tennessee~10K0.78×
40Mississippi~5K0.77×
41Arkansas~5K0.76×
42Kentucky~7K0.75×
43Nebraska~3K0.75×
44Missouri~9K0.74×
45Minnesota~8K0.74×
46Utah~5K0.74×
47Oklahoma~6K0.72×
48Iowa~4K0.70×
49Michigan~10K0.69×
50Indiana~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Airport lounge, United States
0.65×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airport lounge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airport lounge audience
#·InterestCategoryAffinity×
01Ed O'NeillMovies & TV145.45×
02China AirlinesTravel & Leisure123.43×
03AvoltaBusiness & Career108.99×
04FlightAwareTravel & Leisure20.00×
05Michael ShannonMovies & TV20.00×
06Hilary SwankMovies & TV20.00×
07Air IndiaTravel & Leisure20.00×
08Korean AirTravel & Leisure20.00×
09Marion CotillardMovies & TV20.00×
10JamiroquaiMusic & Radio20.00×
11Robbie WilliamsMusic & Radio20.00×
12Parrot (company)Technology & Electronics19.15×
13Nebraska BasketballSports13.68×
14Therapy?Music & Radio11.85×
15Elliot PageMovies & TV11.49×
16Modern FamilyMovies & TV10.78×
17Nebraska Cornhuskers footballSports8.44×
18Dick Van DykeMovies & TV3.17×
19American AirlinesTravel & Leisure2.82×
20Mitch McConnellPolitics & Society2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airport lounge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airport lounge audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Quality AwarenessPREMIUM1.62×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airport lounge audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
SustainabilityBALANCE1.00×
CreativityOPEN1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airport lounge have in United States?

Airport lounge has an estimated audience of 772,867 people in United States, concentrated in California and New York.

02

What is the gender split and age of Airport lounge fans?

49.5% of Airport lounge fans are female, 50.5% are male, with an average age of 39.2 years.

03

Which brands do Airport lounge fans like most?

Airport lounge fans show strongest brand affinity for Ed O'Neill (145.45×), China Airlines (123.43×), and FlightAware (20×) over the country average.

04

Where do Airport lounge fans live in United States?

Airport lounge fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Airport lounge fans also like?

Beyond Airport lounge itself, the audience over-indexes on China Airlines (123.43×), FlightAware (20×), Modern Family (10.78×), and Therapy? (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Airport lounge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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