Airport lounge Audience in United States

Airport lounge logo

Airport lounge has an estimated audience of 772,867 people in United States. 49.5% are female, 50.5% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Ed O'Neill, China Airlines, FlightAware, Modern Family, Friends.

The average Airport lounge fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ed O'Neill, China Airlines, FlightAware, with strongest over-indexing on Ed O'Neill (145.45× the country average). Demographically, the Airport lounge audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

Demographics of Airport lounge fans

Demographic split for Airport lounge audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.2
Estimated audience size772,867

Audience persona

The typical Airport lounge fan in United States is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Ed O'Neill.

Top regions in United States

Top regions ranked by reach for Airport lounge in United States
RegionReachAffinity
California126,9761.49×
Texas80,2871.21×
Florida67,1061.28×
New York64,0951.48×
Illinois30,4641.18×
Georgia24,9331.05×
Virginia23,7281.26×
Washington22,4071.45×
New Jersey22,0461.12×
North Carolina21,6340.93×
Wisconsin20,6711.78×
Pennsylvania20,6340.79×
Massachusetts20,2291.33×
Ohio19,6410.82×
Arizona16,9131.07×
Maryland15,7231.18×
Colorado14,2491.17×
Nevada14,1251.89×
Michigan14,1030.7×
Idaho13,3503.44×
Alabama11,5701.07×
Tennessee10,7830.7×
South Carolina10,1700.87×
Missouri9,2880.75×
Minnesota9,2580.84×
Oregon8,8671×
Hawaii8,2992.5×
Indiana8,0550.57×
Louisiana7,3970.74×
Connecticut6,9220.89×
Kentucky5,9110.61×
Utah5,2200.75×
Oklahoma5,1160.6×
Washington, District of Columbia4,8722.1×
Kansas4,2290.69×
Arkansas4,2180.66×
Iowa3,4100.54×
Mississippi2,9630.47×
Nebraska2,5050.65×
New Hampshire2,1450.7×
Rhode Island2,0960.85×
Alaska2,0031.21×
New Mexico1,9630.51×
Maine1,6960.61×
Delaware1,6090.75×
West Virginia1,5990.44×
Montana1,2280.57×
Vermont7120.52×
South Dakota6460.36×
North Dakota5770.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airport lounge audience
BrandAffinityCategory
Ed O'Neill145.45×Movies & TV
China Airlines123.43×Travel & Leisure
FlightAware20×Travel & Leisure
Modern Family10.78×Movies & TV
Friends3.32×Movies & TV
Michael Shannon20×Movies & TV
Air India20×Travel & Leisure
Hilary Swank20×Movies & TV
Therapy?11.85×Music & Radio
Elliot Page11.49×Movies & TV
Parrot (company)19.15×Technology & Electronics
American Airlines2.82×Travel & Leisure
Robbie Williams20×Music & Radio
Korean Air20×Travel & Leisure
Marion Cotillard20×Movies & TV
Nebraska Basketball13.68×Sports
Avolta108.99×Business & Career
Nebraska Cornhuskers football8.44×Sports
Jamiroquai20×Music & Radio
Reddit2.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airport lounge audience
TraitClusterScore
TravellingTHRILL13.3
Quality AwarenessPREMIUM1.68
Luxury OrientationPREMIUM1.44
Urban LifestyleOPEN1.33
Career OrientationPOWER1.33
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Airport lounge
CountryShare
United States12.7%
Thailand8.1%
India7.5%

See Airport lounge audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Airport lounge have in United States?

Airport lounge has an estimated audience of 772,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Airport lounge fans?

49.5% of Airport lounge fans are female, 50.5% are male, with an average age of 39.2 years.

Which brands do Airport lounge fans like most?

Airport lounge fans show strongest brand affinity for Ed O'Neill (145.45×), China Airlines (123.43×), and FlightAware (20×) over the country average.

Where do Airport lounge fans live in United States?

Airport lounge fans in United States are most concentrated in California (reach 126,976), Texas (reach 80,287), and Florida (reach 67,106). These three regions account for the largest share of the active audience.

What other brands do Airport lounge fans also like?

Beyond Airport lounge itself, the audience over-indexes on China Airlines (123.43×), FlightAware (20×), Modern Family (10.78×), and Friends (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.