Parrot (company) Audience in United States

Parrot (company) has an estimated audience of 1,478,375 people in United States. 47.9% are female, 52.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Radio-controlled car, Microblogging, Singer-songwriter.

The average Parrot (company) fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Radio-controlled car, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Parrot (company) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Parrot (company) fans

Demographic split for Parrot (company) audience in United States
MetricValue
Female47.9%
Male52.1%
Average age40.3
Estimated audience size1,478,375

Audience persona

The typical Parrot (company) fan in United States is balanced, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Parrot (company) in United States
RegionReachAffinity
California208,8571.28×
Texas160,2071.26×
Florida125,1271.25×
New York87,8281.06×
Illinois52,1041.06×
Pennsylvania50,7431.02×
Georgia49,7691.09×
North Carolina46,3601.04×
Ohio45,1370.99×
Michigan40,8671.06×
Virginia37,8701.05×
New Jersey37,8491.01×
Arizona35,9911.19×
Washington34,4641.16×
Massachusetts30,9221.06×
Tennessee30,5881.03×
Indiana29,1991.08×
Maryland25,6531.01×
Missouri24,9811.05×
South Carolina21,9500.99×
Colorado21,1310.91×
Wisconsin20,3850.92×
Alabama20,3560.99×
Minnesota19,9640.94×
Kentucky19,1871.04×
Louisiana19,0641×
Oregon18,5831.1×
Oklahoma17,6671.08×
Utah14,8141.12×
Connecticut14,3720.97×
Nevada14,0670.98×
Arkansas12,5371.03×
Kansas11,9431.03×
Iowa11,3140.93×
Mississippi11,0370.91×
Idaho7,3700.99×
West Virginia7,2341.05×
Nebraska7,2000.97×
New Mexico7,0930.96×
Hawaii6,6281.04×
New Hampshire4,8820.84×
Maine4,5880.87×
Rhode Island4,0310.86×
Washington, District of Columbia3,7670.85×
Montana3,6930.9×
Delaware3,3080.81×
South Dakota3,0280.89×
North Dakota2,7470.9×
Alaska2,7430.87×
Vermont1,8760.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parrot (company) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Radio-controlled car22.31×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Subwoofer21.99×Technology & Electronics
Planet Fitness4.03×Sports
Alyssa Milano16.83×Movies & TV
Kia Sportage18.91×Cars & Mobility
Helena Bonham Carter14.5×Movies & TV
Cathay Pacific19.15×Travel & Leisure
Clash Royale18.83×Games
Livemusic4.36×Music & Radio
Capital One3.03×Business & Career
EVA Air19.15×Travel & Leisure
Diaper bag4.9×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Gerard Butler9.2×Movies & TV
Jennifer Love Hewitt8.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parrot (company) audience
TraitClusterScore
TravellingTHRILL3
Risk AppetiteTHRILL2.8
Early Adopter MentalityPOWER1.63
PatriotismCONSERVATISM1.5
Quality AwarenessPREMIUM1.49
Need for SecurityCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Parrot (company)
CountryShare
United States30.1%
India17.5%
United Kingdom8.9%

See Parrot (company) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Parrot (company) have in United States?

Parrot (company) has an estimated audience of 1,478,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Parrot (company) fans?

47.9% of Parrot (company) fans are female, 52.1% are male, with an average age of 40.3 years.

Which brands do Parrot (company) fans like most?

Parrot (company) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Radio-controlled car (22.31×) over the country average.

Where do Parrot (company) fans live in United States?

Parrot (company) fans in United States are most concentrated in California (reach 208,857), Texas (reach 160,207), and Florida (reach 125,127). These three regions account for the largest share of the active audience.

What other brands do Parrot (company) fans also like?

Beyond Parrot (company) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Radio-controlled car (22.31×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parrot (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.