Rascasse Audience Intelligence

Parrot (company) Target Market in United States

A data profile of the people who buy, follow and care about Parrot (company) in United States — modelled from more than twelve digital signal sources. Parrot (company) has an estimated audience of 1,514,485 people in United States.

#1832among Brand in United States#608in Technology & Electronics

The average Parrot (company) fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Radio-controlled car, FlightAware, Alyssa Milano, with strongest over-indexing on Radio-controlled car (19.15× the country average).

Demographically, the Parrot (company) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parrot (company) fan in United States is balanced, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Radio-controlled car.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parrot (company) profile in United States.

Audience size
1.5M
in United States
Gender
47.9%♀
52.1% male
Age
40.3
average years
Country rank
#17630
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Parrot (company)

47.9% are female, 52.1% are male, average age 40.3.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Parrot (company) audience in United States
MetricValue
Female47.9%
Male52.1%
Average age40.3
Estimated audience size1,514,485
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Parrot (company) audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4918%
50+26%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Parrot (company) audience comes from United States.

Worldwide audience distribution share by country for Parrot (company)
CountryShare
United States29.5%
India16.2%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parrot (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Parrot (company) customers by region in United States
#RegionReachAffinity×
01California~200K1.23×
02Texas~200K1.20×
03Florida~100K1.16×
04Arizona~40K1.16×
05Utah~10K1.12×
06Washington~30K1.11×
07Oklahoma~20K1.08×
08Georgia~50K1.07×
09Indiana~30K1.07×
10Kentucky~20K1.06×
11New Mexico~8K1.06×
12West Virginia~7K1.06×
13Virginia~40K1.04×
14Oregon~20K1.04×
15Arkansas~10K1.04×
16Hawaii~7K1.04×
17North Carolina~50K1.03×
18Missouri~20K1.03×
19Kansas~10K1.03×
20Massachusetts~30K1.02×
21Alabama~20K1.02×
22Nebraska~8K1.02×
23Pennsylvania~50K1.01×
24Illinois~50K1.01×
25Michigan~40K1.01×
26Louisiana~20K1.01×
27Idaho~8K1.01×
28New Jersey~40K1.00×
29Alaska~3K1.00×
30New York~80K0.99×
31Tennessee~30K0.99×
32South Carolina~20K0.99×
33South Dakota~3K0.99×
34Ohio~40K0.98×
35Maryland~20K0.98×
36Connecticut~10K0.97×
37Nevada~10K0.97×
38North Dakota~3K0.97×
39Montana~4K0.95×
40Minnesota~20K0.94×
41Iowa~10K0.94×
42Mississippi~10K0.93×
43Maine~5K0.92×
44Wisconsin~20K0.91×
45Colorado~20K0.89×
46Rhode Island~4K0.89×
47New Hampshire~5K0.87×
48Delaware~3K0.85×
49Vermont~2K0.81×
50Washington, District of Columbia~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Parrot (company), United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parrot (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parrot (company) audience
#·InterestCategoryAffinity×
01BeyerdynamicTechnology & Electronics40.39×
02Air ChinaTravel & Leisure31.40×
03Harman KardonTechnology & Electronics22.86×
04Radio-controlled carKids & Family19.15×
05EVA AirTravel & Leisure19.15×
06Battlefield 4Games19.15×
07Asiana AirlinesTravel & Leisure19.15×
08Airport loungeTravel & Leisure19.15×
09Cathay PacificTravel & Leisure16.50×
10Tower defenseGames14.37×
11Alyssa MilanoMovies & TV13.86×
12Malaysia AirlinesTravel & Leisure13.72×
13Helena Bonham CarterMovies & TV12.70×
14Clash RoyaleGames12.38×
15SubwooferTechnology & Electronics10.26×
16FlightAwareTravel & Leisure9.01×
17Micro CenterShopping4.34×
18Bass guitarMusic & Radio2.58×
19Planet FitnessSports2.15×
20T-MobileTechnology & Electronics2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parrot (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parrot (company) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.37×
PatriotismCONSERVATISM2.68×
Risk AppetiteTHRILL2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parrot (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Parrot (company)'s target market in United States?

Parrot (company)'s target market in United States covers an estimated 1,514,485 people, concentrated in California and Texas.

02

What is the gender split and age of Parrot (company) customers?

47.9% of the Parrot (company) audience are female, 52.1% are male, with an average age of 40.3 years.

03

Which brands do Parrot (company) fans like most?

Parrot (company) fans show strongest brand affinity for Radio-controlled car (19.15×), FlightAware (9.01×), and Alyssa Milano (13.86×) over the country average.

04

Where do Parrot (company) fans live in United States?

Parrot (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Parrot (company) fans also like?

Beyond Parrot (company) itself, the audience over-indexes on FlightAware (9.01×), Alyssa Milano (13.86×), EVA Air (19.15×), and Helena Bonham Carter (12.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Parrot (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parrot (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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