Rascasse Audience Intelligence

Harman Kardon Target Market in United States

A data profile of the people who buy, follow and care about Harman Kardon in United States — modelled from more than twelve digital signal sources. Harman Kardon has an estimated audience of 707,295 people in United States.

#22among Entertainment in United States#3066among Brand in United States#875in Technology & Electronics

The average Harman Kardon fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pro-Ject, Audio-Technica, Klipsch Audio Technologies, with strongest over-indexing on Pro-Ject (25.37× the country average).

Demographically, the Harman Kardon audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harman Kardon fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Pro-Ject.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harman Kardon profile in United States.

Audience size
707K
in United States
Gender
26.3%♀
73.7% male
Age
42.1
average years
Country rank
#29729
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harman Kardon

26.3% are female, 73.7% are male, average age 42.1.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Harman Kardon audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.1
Estimated audience size707,295
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Harman Kardon audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4919%
50+29%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Harman Kardon audience comes from United States.

Worldwide audience distribution share by country for Harman Kardon
CountryShare
United States10.9%
India7.3%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harman Kardon audience in United States is strongest.

Fig. 05

Top regions by affinity

Harman Kardon customers by region in United States
#RegionReachAffinity×
01California~100K1.68×
02Illinois~30K1.29×
03Washington~20K1.29×
04Texas~80K1.25×
05Arizona~20K1.25×
06Oregon~10K1.24×
07Nevada~8K1.24×
08New York~50K1.21×
09Florida~60K1.18×
10Colorado~10K1.18×
11Massachusetts~20K1.16×
12Michigan~20K1.14×
13New Mexico~4K1.11×
14New Jersey~20K1.09×
15Kansas~6K1.09×
16Connecticut~8K1.08×
17Indiana~10K1.07×
18Maryland~10K1.07×
19Washington, District of Columbia~2K1.07×
20Missouri~10K1.06×
21Minnesota~10K1.06×
22Georgia~20K1.04×
23Rhode Island~2K1.02×
24Utah~6K1.01×
25Hawaii~3K1.01×
26Nebraska~3K0.99×
27Ohio~20K0.98×
28Virginia~20K0.98×
29Oklahoma~8K0.97×
30Wisconsin~10K0.95×
31Delaware~2K0.93×
32Alaska~1K0.93×
33Tennessee~10K0.92×
34Idaho~3K0.92×
35North Carolina~20K0.91×
36South Carolina~10K0.90×
37Kentucky~8K0.90×
38New Hampshire~2K0.90×
39Pennsylvania~20K0.87×
40Louisiana~8K0.87×
41Iowa~5K0.87×
42North Dakota~1K0.87×
43Alabama~8K0.86×
44Arkansas~5K0.86×
45Vermont~1K0.86×
46Maine~2K0.84×
47South Dakota~1K0.82×
48Montana~2K0.81×
49West Virginia~3K0.80×
50Mississippi~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Harman Kardon, United States
0.74×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harman Kardon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harman Kardon audience
#·InterestCategoryAffinity×
01Solid State LogicTechnology & Electronics66.66×
02BeyerdynamicTechnology & Electronics60.21×
03Apogee ElectronicsTechnology & Electronics58.57×
04Bowers & WilkinsTechnology & Electronics48.10×
055.1 surround soundTechnology & Electronics47.81×
06Klipsch Audio TechnologiesTechnology & Electronics47.06×
07Dolby AtmosMusic & Radio43.66×
08TP-LinkTechnology & Electronics43.36×
09ShureTechnology & Electronics39.56×
10Bang & OlufsenTechnology & Electronics39.45×
11Audio-TechnicaTechnology & Electronics36.92×
127.1 surround soundTechnology & Electronics36.25×
13GibraltarTravel & Leisure34.29×
14SennheiserTechnology & Electronics29.24×
15Pro-JectMusic & Radio25.37×
16Earthworks (engineering)Business & Career25.24×
17JBLTechnology & Electronics20.00×
18Home audioTechnology & Electronics15.51×
19MacintoshFashion & Accessoires12.24×
20GmailInternet & Social Media4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harman Kardon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harman Kardon audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.07×
Price SensitivityPREMIUM1.84×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harman Kardon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.91×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harman Kardon's target market in United States?

Harman Kardon's target market in United States covers an estimated 707,295 people, concentrated in California and Texas.

02

What is the gender split and age of Harman Kardon customers?

26.3% of the Harman Kardon audience are female, 73.7% are male, with an average age of 42.1 years.

03

Which brands do Harman Kardon fans like most?

Harman Kardon fans show strongest brand affinity for Pro-Ject (25.37×), Audio-Technica (36.92×), and Klipsch Audio Technologies (47.06×) over the country average.

04

Where do Harman Kardon fans live in United States?

Harman Kardon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Harman Kardon fans also like?

Beyond Harman Kardon itself, the audience over-indexes on Audio-Technica (36.92×), Klipsch Audio Technologies (47.06×), Bowers & Wilkins (48.1×), and JBL (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Harman Kardon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harman Kardon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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