Harman Kardon Audience in United States

Harman Kardon logo

Harman Kardon has an estimated audience of 705,239 people in United States. 26.3% are female, 73.7% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Audio-Technica, Klipsch Audio Technologies, Bowers & Wilkins, Gibraltar.

The average Harman Kardon fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Audio-Technica, Klipsch Audio Technologies, with strongest over-indexing on Pro-Ject (25.37× the country average). Demographically, the Harman Kardon audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Harman Kardon fans

Demographic split for Harman Kardon audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.1
Estimated audience size705,239

Audience persona

The typical Harman Kardon fan in United States is more male, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Harman Kardon in United States
RegionReachAffinity
California138,0951.78×
Texas78,7531.3×
Florida58,6011.23×
New York49,5921.26×
Illinois31,6351.35×
Georgia24,1031.11×
Ohio21,8741.01×
Michigan21,7751.18×
Pennsylvania21,2090.89×
New Jersey21,0571.17×
North Carolina19,5330.92×
Washington19,4931.38×
Arizona18,9061.31×
Virginia17,3111.01×
Massachusetts16,6271.2×
Indiana14,1391.1×
Maryland13,7341.13×
Colorado13,2761.19×
Missouri12,7841.12×
Tennessee12,3300.87×
Minnesota11,0071.09×
Oregon10,7261.33×
Wisconsin10,2000.96×
South Carolina9,2840.88×
Nevada8,7321.28×
Alabama8,4890.86×
Connecticut7,8441.11×
Kentucky7,7370.88×
Louisiana7,5380.83×
Oklahoma7,5370.96×
Kansas6,2471.12×
Utah5,9930.95×
Iowa4,7380.82×
Arkansas4,7020.81×
New Mexico3,6381.03×
Mississippi3,3820.58×
Nebraska3,2770.93×
Idaho3,0310.86×
Hawaii2,8790.95×
Washington, District of Columbia2,4911.17×
New Hampshire2,3750.85×
Rhode Island2,1640.96×
West Virginia2,0850.63×
Maine1,8310.72×
Delaware1,6790.86×
Alaska1,2670.84×
Montana1,1990.61×
North Dakota1,0460.72×
South Dakota9340.57×
Vermont8090.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harman Kardon audience
BrandAffinityCategory
Pro-Ject25.37×Music & Radio
Audio-Technica36.92×Technology & Electronics
Klipsch Audio Technologies47.06×Technology & Electronics
Bowers & Wilkins48.1×Technology & Electronics
Gibraltar34.29×Travel & Leisure
JBL20×Technology & Electronics
5.1 surround sound47.81×Technology & Electronics
Apogee Electronics58.57×Technology & Electronics
TP-Link43.36×Technology & Electronics
Sennheiser29.24×Technology & Electronics
Gmail4.73×Internet & Social Media
Boss Corporation30.75×Music & Radio
Bang & Olufsen39.45×Technology & Electronics
Shure39.56×Technology & Electronics
7.1 surround sound36.25×Technology & Electronics
Earthworks (engineering)25.24×Business & Career
Solid State Logic66.66×Technology & Electronics
Macintosh12.24×Fashion & Accessoires
Beyerdynamic60.21×Technology & Electronics
Dolby Atmos43.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harman Kardon audience
TraitClusterScore
Early Adopter MentalityPOWER2.27
Need for SecurityCONSERVATISM1.98
Family OrientationCONSERVATISM1.76
Luxury OrientationPREMIUM1.76
IndulgenceJOY1.48
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Harman Kardon
CountryShare
United States11.1%
India7.5%
Japan6.0%

See Harman Kardon audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Harman Kardon have in United States?

Harman Kardon has an estimated audience of 705,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Harman Kardon fans?

26.3% of Harman Kardon fans are female, 73.7% are male, with an average age of 42.1 years.

Which brands do Harman Kardon fans like most?

Harman Kardon fans show strongest brand affinity for Pro-Ject (25.37×), Audio-Technica (36.92×), and Klipsch Audio Technologies (47.06×) over the country average.

Where do Harman Kardon fans live in United States?

Harman Kardon fans in United States are most concentrated in California (reach 138,095), Texas (reach 78,753), and Florida (reach 58,601). These three regions account for the largest share of the active audience.

What other brands do Harman Kardon fans also like?

Beyond Harman Kardon itself, the audience over-indexes on Audio-Technica (36.92×), Klipsch Audio Technologies (47.06×), Bowers & Wilkins (48.1×), and Gibraltar (34.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harman Kardon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.