Bang & Olufsen Audience in United States

Bang & Olufsen logo

Bang & Olufsen has an estimated audience of 709,906 people in United States. 31.6% are female, 68.4% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: High-end audio, Danish design, Hellcats, Electronic musical instrument, Home cinema.

The average Bang & Olufsen fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include High-end audio, Danish design, Hellcats, with strongest over-indexing on High-end audio (33.6× the country average). Demographically, the Bang & Olufsen audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Bang & Olufsen fans

Demographic split for Bang & Olufsen audience in United States
MetricValue
Female31.6%
Male68.4%
Average age39.1
Estimated audience size709,906

Audience persona

The typical Bang & Olufsen fan in United States is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for High-end audio.

Top regions in United States

Top regions ranked by reach for Bang & Olufsen in United States
RegionReachAffinity
California147,0611.88×
New York87,4342.2×
Texas66,8861.1×
Florida63,7841.33×
Illinois32,2121.36×
Massachusetts31,5342.25×
Pennsylvania24,6181.03×
New Jersey24,3331.35×
Georgia21,9991.01×
Virginia19,7871.14×
Washington18,8801.33×
North Carolina18,0320.84×
Ohio17,6710.81×
Michigan17,1450.92×
Arizona14,8361.02×
Colorado13,4251.2×
Maryland12,8201.05×
Tennessee11,2740.79×
Indiana10,9060.84×
Minnesota9,9550.98×
Oregon9,6481.19×
Missouri9,5240.83×
Wisconsin9,0500.85×
Connecticut8,4701.19×
South Carolina8,1250.76×
Nevada7,9771.16×
Alabama6,6580.67×
Kentucky6,3360.71×
Utah6,1980.97×
Louisiana5,9030.64×
Oklahoma5,6700.72×
Kansas4,6140.82×
Iowa4,6100.79×
Arkansas4,2480.73×
Washington, District of Columbia3,8501.8×
Hawaii3,3501.1×
New Hampshire3,1291.12×
New Mexico2,9730.84×
Mississippi2,7870.48×
Nebraska2,7770.78×
Idaho2,5910.73×
Rhode Island2,3671.05×
Maine2,2160.87×
West Virginia1,7210.52×
Delaware1,5200.78×
Montana1,4320.73×
Alaska1,2690.84×
Vermont1,0980.88×
South Dakota9960.61×
North Dakota9070.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bang & Olufsen audience
BrandAffinityCategory
High-end audio33.6×Technology & Electronics
Danish design12.12×Home & Garden
Hellcats12.32×Movies & TV
Electronic musical instrument6.12×Music & Radio
Home cinema7.55×Technology & Electronics
Home Interior Design4.6×Home & Garden
Las Vegas3.12×Travel & Leisure
Home decorating ideas4.16×Home & Garden
Business1.65×Business & Career
BMW X5 (E70)14.77×Cars & Mobility
Power inverter16.36×
Rock music1.87×Music & Radio
Luxury goods2.05×Fashion & Accessoires
Bedroom furniture5.01×Home & Garden
Lamborghini Urus10.85×Cars & Mobility
TAG Heuer8.02×Fashion & Accessoires
Google Docs2.38×Internet & Social Media
Wireless speakers9.3×Technology & Electronics
Oklahoma City7.47×Travel & Leisure
Emerging technologies4.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bang & Olufsen audience
TraitClusterScore
Design AffinityPREMIUM3.54
Early Adopter MentalityPOWER3.47
Luxury OrientationPREMIUM3.35
Quality AwarenessPREMIUM2.42
SustainabilityBALANCE2.11
IndulgenceJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Bang & Olufsen
CountryShare
United States10.6%
United Kingdom6.9%
Japan6.8%

See Bang & Olufsen audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Bang & Olufsen have in United States?

Bang & Olufsen has an estimated audience of 709,906 people in United States, concentrated in California and New York.

What is the gender split and age of Bang & Olufsen fans?

31.6% of Bang & Olufsen fans are female, 68.4% are male, with an average age of 39.1 years.

Which brands do Bang & Olufsen fans like most?

Bang & Olufsen fans show strongest brand affinity for High-end audio (33.6×), Danish design (12.12×), and Hellcats (12.32×) over the country average.

Where do Bang & Olufsen fans live in United States?

Bang & Olufsen fans in United States are most concentrated in California (reach 147,061), New York (reach 87,434), and Texas (reach 66,886). These three regions account for the largest share of the active audience.

What other brands do Bang & Olufsen fans also like?

Beyond Bang & Olufsen itself, the audience over-indexes on Danish design (12.12×), Hellcats (12.32×), Electronic musical instrument (6.12×), and Home cinema (7.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bang & Olufsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.