Rascasse Audience Intelligence

Bang & Olufsen Target Market in United States

A data profile of the people who buy, follow and care about Bang & Olufsen in United States — modelled from more than twelve digital signal sources. Bang & Olufsen has an estimated audience of 716,623 people in United States.

#21among Entertainment in United States#3034among Brand in United States#866in Technology & Electronics

The average Bang & Olufsen fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include High-end audio, Danish design, Hellcats, with strongest over-indexing on High-end audio (33.6× the country average).

Demographically, the Bang & Olufsen audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bang & Olufsen fan in United States is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for High-end audio.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bang & Olufsen profile in United States.

Audience size
717K
in United States
Gender
31.6%♀
68.4% male
Age
39.1
average years
Country rank
#29480
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bang & Olufsen

31.6% are female, 68.4% are male, average age 39.1.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Bang & Olufsen audience in United States
MetricValue
Female31.6%
Male68.4%
Average age39.1
Estimated audience size716,623
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Bang & Olufsen audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4916%
50+23%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Bang & Olufsen audience comes from United States.

Worldwide audience distribution share by country for Bang & Olufsen
CountryShare
United States10.6%
United Kingdom6.9%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bang & Olufsen audience in United States is strongest.

Fig. 05

Top regions by affinity

Bang & Olufsen customers by region in United States
#RegionReachAffinity×
01New York~90K2.31×
02Massachusetts~30K2.20×
03California~100K1.77×
04Washington, District of Columbia~3K1.61×
05Florida~60K1.34×
06New Jersey~20K1.30×
07Washington~20K1.26×
08Illinois~30K1.24×
09Nevada~8K1.19×
10Colorado~10K1.18×
11Connecticut~8K1.18×
12Oregon~9K1.12×
13New Hampshire~3K1.12×
14Hawaii~3K1.11×
15Texas~70K1.08×
16Virginia~20K1.05×
17Arizona~20K1.05×
18Rhode Island~2K1.05×
19Maryland~10K1.02×
20Pennsylvania~20K1.01×
21Vermont~1K0.99×
22Minnesota~10K0.97×
23Utah~6K0.97×
24Georgia~20K0.94×
25Maine~2K0.93×
26Alaska~1K0.92×
27Michigan~20K0.90×
28New Mexico~3K0.89×
29Wisconsin~9K0.87×
30Kansas~5K0.86×
31Delaware~2K0.86×
32Montana~2K0.85×
33Ohio~20K0.83×
34Idaho~3K0.83×
35Nebraska~3K0.83×
36North Dakota~1K0.83×
37North Carolina~20K0.82×
38Indiana~10K0.82×
39Missouri~9K0.82×
40Iowa~5K0.82×
41South Dakota~1K0.82×
42Tennessee~10K0.81×
43Arkansas~5K0.79×
44Oklahoma~6K0.78×
45South Carolina~8K0.77×
46Kentucky~7K0.75×
47Louisiana~7K0.72×
48West Virginia~2K0.72×
49Alabama~7K0.71×
50Mississippi~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Bang & Olufsen, United States
0.64×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bang & Olufsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bang & Olufsen audience
#·InterestCategoryAffinity×
01High-end audioTechnology & Electronics33.60×
02Power inverterTopic16.36×
03BMW X5 (E70)Cars & Mobility14.77×
04HellcatsMovies & TV12.32×
05Danish designHome & Garden12.12×
06Lamborghini UrusCars & Mobility10.85×
07Wireless speakersTechnology & Electronics9.30×
08TAG HeuerFashion & Accessoires8.02×
09Home cinemaTechnology & Electronics7.55×
10Oklahoma CityTravel & Leisure7.47×
11Electronic musical instrumentMusic & Radio6.12×
12Bedroom furnitureHome & Garden5.01×
13Home Interior DesignHome & Garden4.60×
14Home decorating ideasHome & Garden4.16×
15Las VegasTravel & Leisure3.12×
16Google DocsInternet & Social Media2.38×
17Luxury goodsFashion & Accessoires2.05×
18Rock musicMusic & Radio1.87×
19FIFA World Cup 2026Sports1.75×
20BusinessBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bang & Olufsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bang & Olufsen audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.95×
Luxury OrientationPREMIUM2.54×
Quality AwarenessPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bang & Olufsen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Family OrientationCONSERVATISM0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bang & Olufsen's target market in United States?

Bang & Olufsen's target market in United States covers an estimated 716,623 people, concentrated in California and New York.

02

What is the gender split and age of Bang & Olufsen customers?

31.6% of the Bang & Olufsen audience are female, 68.4% are male, with an average age of 39.1 years.

03

Which brands do Bang & Olufsen fans like most?

Bang & Olufsen fans show strongest brand affinity for High-end audio (33.6×), Danish design (12.12×), and Hellcats (12.32×) over the country average.

04

Where do Bang & Olufsen fans live in United States?

Bang & Olufsen fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bang & Olufsen fans also like?

Beyond Bang & Olufsen itself, the audience over-indexes on Danish design (12.12×), Hellcats (12.32×), FIFA World Cup 2026 (1.75×), and Electronic musical instrument (6.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Bang & Olufsen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bang & Olufsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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