Rascasse Audience Intelligence

Yamaha Corporation Target Market in United States

A data profile of the people who buy, follow and care about Yamaha Corporation in United States — modelled from more than twelve digital signal sources. Yamaha Corporation has an estimated audience of 6,544,109 people in United States.

#4among Entertainment in United States#554among Brand in United States#239in Technology & Electronics

The average Yamaha Corporation fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Obsessed (2009 film), Family car, with strongest over-indexing on Carcare (9.46× the country average).

Demographically, the Yamaha Corporation audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yamaha Corporation fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Corporation profile in United States.

Audience size
6.5M
in United States
Gender
26.0%♀
74.0% male
Age
35.1
average years
Country rank
#5317
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Corporation

26.0% are female, 74.0% are male, average age 35.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Yamaha Corporation audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.1
Estimated audience size6,544,109
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Yamaha Corporation audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Yamaha Corporation audience comes from United States.

Worldwide audience distribution share by country for Yamaha Corporation
CountryShare
United States16.3%
Brazil13.8%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Yamaha Corporation customers by region in United States
#RegionReachAffinity×
01Alaska~30K2.25×
02West Virginia~40K1.46×
03Idaho~50K1.38×
04Wyoming~10K1.28×
05Utah~70K1.26×
06Montana~20K1.22×
07Louisiana~100K1.21×
08North Dakota~20K1.17×
09Arkansas~60K1.16×
10Alabama~100K1.11×
11Oklahoma~80K1.11×
12South Dakota~20K1.11×
13Florida~500K1.10×
14New Mexico~40K1.10×
15Georgia~200K1.09×
16Maine~20K1.05×
17Kentucky~90K1.04×
18Arizona~100K1.02×
19Tennessee~100K1.02×
20Wisconsin~100K1.00×
21California~700K0.99×
22Oregon~70K0.98×
23Pennsylvania~200K0.97×
24Indiana~100K0.97×
25North Carolina~200K0.96×
26Washington~100K0.96×
27South Carolina~90K0.96×
28Michigan~200K0.95×
29Mississippi~50K0.95×
30New Hampshire~20K0.95×
31Missouri~100K0.94×
32Colorado~100K0.94×
33Nevada~60K0.94×
34Kansas~50K0.91×
35Texas~500K0.90×
36Minnesota~80K0.89×
37New York~300K0.88×
38Ohio~200K0.88×
39Iowa~50K0.88×
40New Jersey~100K0.83×
41Nebraska~30K0.83×
42Illinois~200K0.82×
43Virginia~100K0.81×
44Connecticut~50K0.81×
45Maryland~90K0.79×
46Rhode Island~20K0.73×
47Hawaii~20K0.72×
48Massachusetts~90K0.70×
49Delaware~10K0.67×
50Washington, District of Columbia~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Yamaha Corporation, United States
0.56×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yamaha Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yamaha Corporation audience
#·InterestCategoryAffinity×
01Once upon a timeMovies & TV9.64×
02CarcareCars & Mobility9.46×
03Charles LeclercSports8.97×
04Family carCars & Mobility7.81×
05DucatiCars & Mobility7.73×
06KTMCars & Mobility6.96×
07Antique carCars & Mobility6.75×
08Lewis HamiltonSports6.42×
09SuzukiCars & Mobility6.40×
10MotocrossSports6.30×
11Auto showCars & Mobility5.99×
12Toyota Land CruiserCars & Mobility5.91×
13Obsessed (2009 film)Movies & TV5.65×
14MotoGPSports5.17×
15Chopper (motorcycle)Cars & Mobility5.07×
16HatchbackCars & Mobility4.34×
17Sneaker collectingFashion & Accessoires2.95×
18Mobile gameGames2.75×
19Advance Auto PartsCars & Mobility2.74×
20AutoZoneCars & Mobility2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yamaha Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
Risk AppetiteTHRILL1.47×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yamaha Corporation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
TraditionCONSERVATISM0.75×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yamaha Corporation's target market in United States?

Yamaha Corporation's target market in United States covers an estimated 6,544,109 people, concentrated in California and Texas.

02

What is the gender split and age of Yamaha Corporation customers?

26.0% of the Yamaha Corporation audience are female, 74.0% are male, with an average age of 35.1 years.

03

Which brands do Yamaha Corporation fans like most?

Yamaha Corporation fans show strongest brand affinity for Carcare (9.46×), Obsessed (2009 film) (5.65×), and Family car (7.81×) over the country average.

04

Where do Yamaha Corporation fans live in United States?

Yamaha Corporation fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Yamaha Corporation fans also like?

Beyond Yamaha Corporation itself, the audience over-indexes on Obsessed (2009 film) (5.65×), Family car (7.81×), Motocross (6.3×), and Antique car (6.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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