Yamaha Corporation Audience in United States

Yamaha Corporation logo

Yamaha Corporation has an estimated audience of 6,532,762 people in United States. 26.0% are female, 74.0% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Vocal harmony, Grinch, Bank account.

The average Yamaha Corporation fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Vocal harmony, with strongest over-indexing on Elsword (54× the country average). Demographically, the Yamaha Corporation audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Yamaha Corporation fans

Demographic split for Yamaha Corporation audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.1
Estimated audience size6,532,762

Audience persona

The typical Yamaha Corporation fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Yamaha Corporation in United States
RegionReachAffinity
California714,5270.99×
Texas538,6190.96×
Florida512,2151.16×
New York334,7410.92×
Georgia227,5011.13×
Pennsylvania218,4250.99×
North Carolina195,0540.99×
Illinois186,8330.86×
Ohio181,3730.9×
Michigan167,1130.98×
Arizona145,1531.09×
New Jersey140,2400.84×
Tennessee134,9741.03×
Virginia132,8960.84×
Washington132,4701.01×
Indiana118,6380.99×
Alabama105,9591.16×
Colorado101,6690.99×
Missouri99,7060.95×
Wisconsin98,6601×
South Carolina96,8210.99×
Massachusetts92,9770.72×
Maryland92,0500.82×
Louisiana84,7301.01×
Minnesota84,7100.9×
Kentucky81,8531×
Oklahoma79,6471.1×
Utah76,7831.31×
Oregon76,3951.02×
Arkansas60,9851.13×
Nevada59,6870.94×
Connecticut51,9160.79×
Mississippi48,6620.9×
Kansas47,4870.92×
Iowa47,1780.88×
Idaho45,7091.4×
West Virginia42,6831.4×
New Mexico36,5621.12×
Alaska30,4962.18×
Nebraska27,2030.83×
Maine24,2431.04×
New Hampshire24,0960.94×
Montana21,3221.18×
Hawaii20,3770.73×
South Dakota15,0401×
Rhode Island14,8590.71×
North Dakota14,4341.08×
Wyoming11,3641.17×
Delaware10,9890.61×
Washington, District of Columbia10,9240.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yamaha Corporation audience
BrandAffinityCategory
Elsword54×Games
Combat sport2.04×Sports
Vocal harmony4.77×Music & Radio
Grinch3.98×Movies & TV
Bank account2.3×Business & Career
Riedel (glass manufacturer)23.59×Home & Garden
N1 road (South Africa)3.72×Travel & Leisure
John Havlicek13.89×Sports
Home staging4.49×Home & Garden
Writers Guild of America25.22×Literature
REC TEC Grills15.28×Sports
Acoustic music3.43×Music & Radio
Irrigation sprinkler6.92×Home & Garden
Notre Dame Fighting Irish football3.56×Sports
Mother Goose11.94×Literature
Historic site2.66×Arts & Culture
Sugar glass19.06×Food & Beverages
JDSU1.86×Business & Career
Wow! Wow! Wubbzy!4.58×Movies & TV
Hipster5.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yamaha Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM2.68
Risk AppetiteTHRILL2.07
Family OrientationCONSERVATISM2.06
Early Adopter MentalityPOWER1.64
Sports ActivityPOWER1.57
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Yamaha Corporation
CountryShare
United States16.6%
Brazil13.9%
Japan7.6%

See Yamaha Corporation audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Yamaha Corporation have in United States?

Yamaha Corporation has an estimated audience of 6,532,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Yamaha Corporation fans?

26.0% of Yamaha Corporation fans are female, 74.0% are male, with an average age of 35.1 years.

Which brands do Yamaha Corporation fans like most?

Yamaha Corporation fans show strongest brand affinity for Elsword (54×), Combat sport (2.04×), and Vocal harmony (4.77×) over the country average.

Where do Yamaha Corporation fans live in United States?

Yamaha Corporation fans in United States are most concentrated in California (reach 714,527), Texas (reach 538,619), and Florida (reach 512,215). These three regions account for the largest share of the active audience.

What other brands do Yamaha Corporation fans also like?

Beyond Yamaha Corporation itself, the audience over-indexes on Combat sport (2.04×), Vocal harmony (4.77×), Grinch (3.98×), and Bank account (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.