Yamaha Corporation Audience in United States

Yamaha Corporation logo

Yamaha Corporation has an estimated audience of 6,532,762 people in United States. 26.0% are female, 74.0% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Charles Leclerc, Honda HR-V, Shazam (service), Lewis Hamilton.

The average Yamaha Corporation fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Charles Leclerc, Honda HR-V, with strongest over-indexing on Kia Sportage (54× the country average). Demographically, the Yamaha Corporation audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Yamaha Corporation fans

Demographic split for Yamaha Corporation audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.1
Estimated audience size6,532,762

Audience persona

The typical Yamaha Corporation fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Yamaha Corporation in United States
RegionReachAffinity
California714,5270.99×
Texas538,6190.96×
Florida512,2151.16×
New York334,7410.92×
Georgia227,5011.13×
Pennsylvania218,4250.99×
North Carolina195,0540.99×
Illinois186,8330.86×
Ohio181,3730.9×
Michigan167,1130.98×
Arizona145,1531.09×
New Jersey140,2400.84×
Tennessee134,9741.03×
Virginia132,8960.84×
Washington132,4701.01×
Indiana118,6380.99×
Alabama105,9591.16×
Colorado101,6690.99×
Missouri99,7060.95×
Wisconsin98,6601×
South Carolina96,8210.99×
Massachusetts92,9770.72×
Maryland92,0500.82×
Louisiana84,7301.01×
Minnesota84,7100.9×
Kentucky81,8531×
Oklahoma79,6471.1×
Utah76,7831.31×
Oregon76,3951.02×
Arkansas60,9851.13×
Nevada59,6870.94×
Connecticut51,9160.79×
Mississippi48,6620.9×
Kansas47,4870.92×
Iowa47,1780.88×
Idaho45,7091.4×
West Virginia42,6831.4×
New Mexico36,5621.12×
Alaska30,4962.18×
Nebraska27,2030.83×
Maine24,2431.04×
New Hampshire24,0960.94×
Montana21,3221.18×
Hawaii20,3770.73×
South Dakota15,0401×
Rhode Island14,8590.71×
North Dakota14,4341.08×
Wyoming11,3641.17×
Delaware10,9890.61×
Washington, District of Columbia10,9240.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yamaha Corporation audience
BrandAffinityCategory
Kia Sportage54×Cars & Mobility
Charles Leclerc24.43×Sports
Honda HR-V36×Cars & Mobility
Shazam (service)24.18×Music & Radio
Lewis Hamilton15.24×Sports
Pre-school playgroup38.75×Kids & Family
Houston Astros9.37×Sports
JBL16.55×Technology & Electronics
Indianapolis Motor Speedway14.85×Sports
Björk21.3×Music & Radio
Google Maps3.63×Internet & Social Media
CarGurus5.32×Cars & Mobility
Blended whiskey10.63×Food & Beverages
Carcare8.24×Cars & Mobility
Los Angeles Dodgers5.82×Sports
Jeep Grand Cherokee8.67×Cars & Mobility
Motocross7×Sports
Family car8.13×Cars & Mobility
Porsche 91111.94×Cars & Mobility
Indeed.com3.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yamaha Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM2.68
Risk AppetiteTHRILL2.07
Family OrientationCONSERVATISM2.06
Early Adopter MentalityPOWER1.64
Sports ActivityPOWER1.57
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Yamaha Corporation
CountryShare
United States16.6%
Brazil13.9%
Japan7.6%

See Yamaha Corporation audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Yamaha Corporation have in United States?

Yamaha Corporation has an estimated audience of 6,532,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Yamaha Corporation fans?

26.0% of Yamaha Corporation fans are female, 74.0% are male, with an average age of 35.1 years.

Which brands do Yamaha Corporation fans like most?

Yamaha Corporation fans show strongest brand affinity for Kia Sportage (54×), Charles Leclerc (24.43×), and Honda HR-V (36×) over the country average.

Where do Yamaha Corporation fans live in United States?

Yamaha Corporation fans in United States are most concentrated in California (reach 714,527), Texas (reach 538,619), and Florida (reach 512,215). These three regions account for the largest share of the active audience.

What other brands do Yamaha Corporation fans also like?

Beyond Yamaha Corporation itself, the audience over-indexes on Charles Leclerc (24.43×), Honda HR-V (36×), Shazam (service) (24.18×), and Lewis Hamilton (15.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yamaha Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.