Rascasse Audience Intelligence

Aaron's Target Market in United States

A data profile of the people who buy, follow and care about Aaron's in United States — modelled from more than twelve digital signal sources. Aaron's has an estimated audience of 4,440,257 people in United States.

#6among Entertainment in United States#756among Brand in United States#313in Technology & Electronics

The average Aaron's fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include The UPS Store, Rent-A-Center, Dollar General, with strongest over-indexing on The UPS Store (7.84× the country average).

Demographically, the Aaron's audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaron's fan in United States is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for The UPS Store.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaron's profile in United States.

Audience size
4.4M
in United States
Gender
63.6%♀
36.4% male
Age
36.3
average years
Country rank
#7365
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aaron's

63.6% are female, 36.4% are male, average age 36.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Aaron's audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.3
Estimated audience size4,440,257
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Aaron's audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4923%
50+11%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Aaron's audience comes from United States.

Worldwide audience distribution share by country for Aaron's
CountryShare
United States86.9%
Germany1.4%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaron's audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaron's customers by region in United States
#RegionReachAffinity×
01West Virginia~70K3.40×
02Mississippi~100K2.75×
03Louisiana~200K2.61×
04Arkansas~90K2.42×
05Alabama~200K2.38×
06Oklahoma~100K1.99×
07South Carolina~100K1.89×
08New Mexico~40K1.86×
09Kentucky~100K1.78×
10Tennessee~200K1.69×
11North Carolina~200K1.68×
12Georgia~200K1.59×
13Wyoming~10K1.48×
14Indiana~100K1.35×
15Ohio~200K1.27×
16Texas~500K1.26×
17Pennsylvania~200K1.07×
18Missouri~70K1.00×
19Maine~20K1.00×
20Virginia~100K0.91×
21North Dakota~8K0.90×
22Kansas~30K0.89×
23Florida~300K0.88×
24Michigan~100K0.86×
25Oregon~40K0.85×
26Idaho~20K0.81×
27Vermont~6K0.79×
28Arizona~60K0.67×
29Delaware~8K0.62×
30Montana~8K0.60×
31New Hampshire~10K0.58×
32South Dakota~6K0.56×
33Connecticut~20K0.55×
34Illinois~70K0.47×
35Alaska~5K0.47×
36New York~100K0.46×
37Colorado~30K0.46×
38Rhode Island~7K0.46×
39Maryland~40K0.45×
40Nevada~20K0.45×
41Washington~40K0.43×
42Nebraska~10K0.43×
43Massachusetts~40K0.41×
44Iowa~10K0.38×
45New Jersey~40K0.31×
46Utah~10K0.31×
47California~100K0.29×
48Hawaii~6K0.29×
49Wisconsin~10K0.18×
50Minnesota~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Aaron's, United States
0.16×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaron's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaron's audience
#·InterestCategoryAffinity×
01Lisa KudrowMovies & TV20.87×
02Josh DuhamelFashion & Accessoires20.00×
03Erin AndrewsSports20.00×
04Matt LeBlancMovies & TV20.00×
05Avast!Technology & Electronics20.00×
06Auntie Anne'sFood & Beverages17.96×
07Rent-A-CenterHome & Garden16.83×
08Titanic (1997 film)Movies & TV12.26×
09Kirkland'sHome & Garden7.94×
10The UPS StoreShopping7.84×
11Family DollarFashion & Accessoires6.72×
12HyattTravel & Leisure6.53×
13FlightAwareTravel & Leisure6.14×
14Office DepotShopping5.62×
15Dollar GeneralShopping5.44×
16AutoZoneCars & Mobility3.30×
17Best BuyShopping2.73×
18Dollar TreeShopping2.63×
19Pizza HutFood & Beverages2.27×
20Hobby LobbyHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaron's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaron's audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Convenience OrientationPREMIUM1.68×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaron's audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Luxury OrientationPREMIUM0.75×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aaron's's target market in United States?

Aaron's's target market in United States covers an estimated 4,440,257 people, concentrated in Texas and Florida.

02

What is the gender split and age of Aaron's customers?

63.6% of the Aaron's audience are female, 36.4% are male, with an average age of 36.3 years.

03

Which brands do Aaron's fans like most?

Aaron's fans show strongest brand affinity for The UPS Store (7.84×), Rent-A-Center (16.83×), and Dollar General (5.44×) over the country average.

04

Where do Aaron's fans live in United States?

Aaron's fans in United States are most concentrated in Texas (reach ~500K), Florida (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aaron's fans also like?

Beyond Aaron's itself, the audience over-indexes on Rent-A-Center (16.83×), Dollar General (5.44×), Josh Duhamel (20×), and Lisa Kudrow (20.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Aaron's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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