Aaron's Audience in United States

Aaron's has an estimated audience of 4,549,504 people in United States. 63.6% are female, 36.4% are male, average age 36.3. Top regions: Texas, Florida, North Carolina. Top brand affinities: Rent-A-Center, The UPS Store, Dollar General, National Rugby League, Family Dollar.

The average Aaron's fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Rent-A-Center, The UPS Store, Dollar General, with strongest over-indexing on Rent-A-Center (19.94× the country average). Demographically, the Aaron's audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Aaron's fans

Demographic split for Aaron's audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.3
Estimated audience size4,549,504

Audience persona

The typical Aaron's fan in United States is more female, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rent-A-Center.

Top regions in United States

Top regions ranked by reach for Aaron's in United States
RegionReachAffinity
Texas538,6971.38×
Florida278,3190.9×
North Carolina246,9181.8×
Georgia244,9161.75×
Ohio204,3001.46×
Pennsylvania188,0551.23×
Tennessee163,8601.8×
Alabama150,5242.37×
Louisiana146,1502.49×
South Carolina140,0922.05×
California140,0520.28×
Indiana123,1501.48×
New York122,2710.48×
Michigan106,3340.89×
Virginia105,8490.96×
Kentucky105,4861.85×
Oklahoma105,4792.09×
Mississippi100,8752.69×
Arkansas91,0432.43×
Missouri76,8881.05×
Illinois75,1280.5×
West Virginia69,1763.27×
Arizona64,6980.7×
Oregon45,5560.87×
Washington43,4770.48×
New Mexico41,1691.8×
Massachusetts41,0780.46×
Maryland37,0630.47×
New Jersey36,4030.31×
Colorado30,5280.43×
Kansas28,8620.81×
Connecticut28,4980.62×
Nevada20,5180.47×
Idaho16,1060.71×
Maine14,9630.92×
Iowa13,2690.35×
New Hampshire10,2420.57×
Utah9,8360.24×
Wyoming7,7501.15×
Delaware7,6660.61×
Nebraska7,3730.32×
Wisconsin7,2430.11×
Minnesota6,8060.1×
Vermont6,5750.82×
Rhode Island6,4500.45×
North Dakota5,9150.63×
Montana5,6420.45×
South Dakota3,8730.37×
Washington, District of Columbia2,9420.22×
Alaska2,9070.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron's audience
BrandAffinityCategory
Rent-A-Center19.94×Home & Garden
The UPS Store8.16×Shopping
Dollar General6.69×Shopping
National Rugby League22.82×Sports
Family Dollar7.91×Fashion & Accessoires
AutoZone4.45×Cars & Mobility
Lisa Kudrow19.82×Movies & TV
Kia Sportage20.1×Cars & Mobility
Seattle Mariners7.11×Sports
Swing trading14.04×Business & Career
Dollar Tree3.55×Shopping
Office Depot5.93×Shopping
Campeonato Brasileiro Série A22.05×Sports
Best Buy2.99×Shopping
Erin Andrews17.33×Sports
Avast!20×Technology & Electronics
childish gambino16.46×Movies & TV
Hobby Lobby2.48×Home & Garden
Wells Fargo2.29×Business & Career
Home Appliances2.24×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron's audience
TraitClusterScore
Healthy LifestyleBALANCE2.32
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.7
Price SensitivityPREMIUM1.49
Convenience OrientationPREMIUM1.49
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Aaron's
CountryShare
United States87.5%
Canada1.3%
Germany1.3%

See Aaron's audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Aaron's have in United States?

Aaron's has an estimated audience of 4,549,504 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Aaron's fans?

63.6% of Aaron's fans are female, 36.4% are male, with an average age of 36.3 years.

Which brands do Aaron's fans like most?

Aaron's fans show strongest brand affinity for Rent-A-Center (19.94×), The UPS Store (8.16×), and Dollar General (6.69×) over the country average.

Where do Aaron's fans live in United States?

Aaron's fans in United States are most concentrated in Texas (reach 538,697), Florida (reach 278,319), and North Carolina (reach 246,918). These three regions account for the largest share of the active audience.

What other brands do Aaron's fans also like?

Beyond Aaron's itself, the audience over-indexes on The UPS Store (8.16×), Dollar General (6.69×), National Rugby League (22.82×), and Family Dollar (7.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.