Beats Electronics Audience in United States

Beats Electronics logo

Beats Electronics has an estimated audience of 5,027,938 people in United States. 38.7% are female, 61.3% are male, average age 33.6. Top regions: Texas, California, Florida. Top brand affinities: Electronics, Wingstop, Panda Express, Pizza Hut, Dr. Dre.

The average Beats Electronics fan in United States is 33.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Electronics, Wingstop, Panda Express, with strongest over-indexing on Electronics (3.83× the country average). Demographically, the Beats Electronics audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Beats Electronics fans

Demographic split for Beats Electronics audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.6
Estimated audience size5,027,938

Audience persona

The typical Beats Electronics fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electronics.

Top regions in United States

Top regions ranked by reach for Beats Electronics in United States
RegionReachAffinity
Texas596,1951.38×
California497,3350.9×
Florida490,5481.44×
New York299,7991.07×
Georgia293,4691.89×
Illinois234,8461.4×
North Carolina210,0271.39×
Ohio181,3651.17×
Pennsylvania173,1981.02×
Michigan151,5371.15×
New Jersey138,2271.08×
Virginia134,2881.1×
Louisiana129,7252×
Tennessee123,9511.23×
South Carolina117,8291.56×
Maryland113,9401.32×
Alabama113,4261.61×
Indiana108,6981.18×
Mississippi99,4662.4×
Missouri88,0851.09×
Massachusetts85,2290.86×
Arizona80,2550.78×
Washington66,9900.66×
Wisconsin64,7590.86×
Kentucky60,8860.97×
Connecticut56,3171.12×
Minnesota55,9170.78×
Arkansas53,2191.28×
Oklahoma51,8820.93×
Colorado50,7550.64×
Nevada40,4360.83×
Iowa35,3200.85×
Oregon35,1300.61×
Kansas32,5360.82×
Utah27,3500.61×
New Mexico21,0950.84×
Nebraska20,5780.82×
West Virginia17,7290.76×
Delaware16,7321.21×
Hawaii15,0220.7×
Washington, District of Columbia14,7610.98×
Idaho14,0740.56×
Rhode Island13,3020.83×
New Hampshire10,3150.52×
Maine9,8310.55×
Montana7,2790.52×
South Dakota6,8640.59×
North Dakota6,2990.61×
Alaska5,5640.52×
Wyoming4,2650.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beats Electronics audience
BrandAffinityCategory
Electronics3.83×Technology & Electronics
Wingstop3.78×Food & Beverages
Panda Express3.43×Food & Beverages
Pizza Hut2.93×Food & Beverages
Dr. Dre11.96×Music & Radio
GameStop3.83×Games
NFL Network3.41×Sports
CBS Sports3.52×Movies & TV
Foot Locker4.76×Shopping
T-Mobile2.47×Technology & Electronics
Movies1.51×Movies & TV
Beauty1.54×Beauty & Wellness
Buffalo Wild Wings3.09×Food & Beverages
AutoZone2.4×Cars & Mobility
Outdoor recreation1.52×Sports
Soccer1.97×Sports
Flo Rida5.22×Music & Radio
Minnesota Timberwolves4.71×Sports
Friends1.86×Movies & TV
Comedy movies1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beats Electronics audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.79
SustainabilityBALANCE1.71
IndulgenceJOY1.66
Convenience OrientationPREMIUM1.54
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Beats Electronics
CountryShare
United States29.9%
Japan9.0%
India7.5%

See Beats Electronics audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Beats Electronics have in United States?

Beats Electronics has an estimated audience of 5,027,938 people in United States, concentrated in Texas and California.

What is the gender split and age of Beats Electronics fans?

38.7% of Beats Electronics fans are female, 61.3% are male, with an average age of 33.6 years.

Which brands do Beats Electronics fans like most?

Beats Electronics fans show strongest brand affinity for Electronics (3.83×), Wingstop (3.78×), and Panda Express (3.43×) over the country average.

Where do Beats Electronics fans live in United States?

Beats Electronics fans in United States are most concentrated in Texas (reach 596,195), California (reach 497,335), and Florida (reach 490,548). These three regions account for the largest share of the active audience.

What other brands do Beats Electronics fans also like?

Beyond Beats Electronics itself, the audience over-indexes on Wingstop (3.78×), Panda Express (3.43×), Pizza Hut (2.93×), and Dr. Dre (11.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beats Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.